Mobile Location Streams

Moderated by:
Brady Forrest (O'Reilly Media, Inc.)
Nicole DeMeo (SachManya LLC), Elad Gil (Twitter), Steve Lee (Google), Martin May (Brightkite)
Focus on Mobile, Focus on Real-time
Location: 2010 Level:
Average rating: ****.
(4.00, 9 ratings)

iPhone and Android will change the social media landscape by allowing location based social services. We will discuss:

  • How to monetize location based apps (local ads, coupons, special offers, etc.)
  • Mechanics for spread of your mobile local application (distribution channels, gaming mechanics, etc.)
  • What tools are available for building location into your app or service (Google Maps API, etc.)
  • The shifts that are about to occur in social media due to location based services. Who will win and who will lose? We will discuss how Facebook, Myspace and Twitter impacted by location and by new emerging location based social networks (e.g. Foursquare, etc).
Photo of Brady Forrest

Brady Forrest

O'Reilly Media, Inc.

Brady Forrest is Program Chair for O’Reilly’s Where and co-chair for Android Open . Additionally, he co-chaired the Web 2.0 Expo in San Francisco and NYC. Brady writes for O’Reilly Radar tracking changes in technology. He previously worked at Microsoft on Live Search (he came to Microsoft when it acquired MongoMusic). Brady lives in Seattle, where he builds cars for Burning Man and runs Ignite. You can track his web travels at Truffle Honey.
Photo of Nicole DeMeo

Nicole DeMeo

SachManya LLC

Nicole DeMeo is a relentless and serial entrepreneur practicing business development and marketing for almost 20 years. An accomplished business launch and turnaround expert, Nicole has extensive experience developing business case strategies, actualizing business plans and guiding companies and organizations through multiple phases of their lifecycle.

From digital agency Organic to her comics and pop culture venture Kamikaze POP to today with mobile applications platform YAPPER – Your APP MakER, Nicole has launched, sold and guided 5 of her own companies.

Nicole was a pioneer in growing the commercial Internet launching WebObjects and was on the team that sold NeXT to Apple. With the mobile marketplace being reminiscent of the dot com boom, she is right at home as an innovator and connector in this burgeoning market.

Photo of Elad Gil

Elad Gil


Elad is the co-founder and CEO of Mixer Labs, which operates provides location as a service for mobile developers and enterprises with geo-information needs (e.g. location broadcast social apps, geo-annotation of Tweets, etc.)

Elad has a long history in mobile local services. Prior to Mixer Labs, Elad started Google’s mobile wireless team. In this capacity he helped to buy 3 companies including Android and was the original PM on Google Mobile Maps. Elad also launched Google’s first location/GPS enabled service – Google Ride Finder on Google Labs.

Prior to Google, Elad was at multiple venture backed startups and at McKinsey & Company.

Elad is an investor or advisor to a number of silicon valley mobile and social media startups.

He recieved his Ph.D. from MIT and received a BS and BA from UC San Diego.

Steve Lee


Steve Lee has global responsibility for all Google geo-related mobile products, which include Google Maps, Google Latitude, and Google’s location service platform.

He has 14 years industry experience, ranging from entrepreneurship to software development to product management. Before coming to Google, he worked at IBM, Yahoo, and 2 startup endeavors, NewMonics and Verdada. He has an MBA from UC Berkeley Haas and a double major in Computer Engineering and Computer Science from Iowa State University. He has been known to play poker and enjoys cycling, traveling, and reading.

Photo of Martin May

Martin May


Martin is a co-founder of Brightkite, a location-based social networking company founded as part of the 2007 TechStars program, and acquired by Limbo Inc. in 2009. His primary areas of interest are geospatial services and mobile location technology. Martin has worked in R&D and engineering positions at various high-profile technology companies and holds a BS in Computer Science from the University of Aberdeen in Scotland. In 2009, Martin was named one of BusinessWeek’s Best Young Tech Entrepreneurs.

Comments on this page are now closed.


Picture of Katheline Jean-Pierre
Katheline Jean-Pierre
04/26/2010 4:19am PDT

This certainly is an impressive panel of speakers. Looking forward to that!

Silverlight Showcase
  • Microsoft Corporation
  • .CO
  • Adobe Systems, Inc.
  • Ericsson
  • Germany Trade & Invest
  • IBM
  • Berlin Partner
  • blueKiwi
  • EffectiveUI
  • HP
  • Neustar, Inc.
  • OpenSRS
  • OpenText
  • PayPal
  • Pearltrees
  • The Planet

Rob Koziura
(415) 947-6111

Kaitlin Pike
(415) 947-6306

View a complete list of Web 2.0 Expo contacts.