Wiki: Web2Open

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Welcome to Web2Open—the free unconference side of Web 2.0 Expo!
Register for a pass with the code “websf09opn” (good for a free Expo pass, described below, or $100 off the full conference rate).

What is Web2Open? Web2Open is Web 2.0 Expo’s unconference—a free, community-driven event where you can connect with other participants to discuss Web 2.0 topics and questions. As an unconference, Web2Open lets attendees create sessions using an onsite grid, and it emphasizes participation and conversation over presentations.

What’s the format? The Web2Open consists of three major elements:

Open-grid Sessions. Propose a topic you’d like to discuss. Show up. Lead a discussion.

To offer an Open session, simply head to the 2nd floor of Moscone West the day you want to hold the session (either April 1 or 2) and point yourself at the whiteboard grid. Find an open space on the grid and fill in your topic. We’ll have approximately 20 open slots, and it’s first come, first served. Intros and sign-ups start at 9:00a on April 1 and 10:40a on April 2.

Pre-scheduled Roundtables. Join an open conversation with a panel of community members we’ve scheduled in advance. We’re planning a handful of these sessions, and we’ll post them to the schedule as we confirm them. The Program describes them.

Hybrid Sessions. We’re picking three sessions in the main conference track that will be open to all Web2Open attendees. Then we’re following those presentations with discussions in the Web2Open. Again, the Program describes them.

How do I register? If you are registered for any Web 2.0 Expo package, you automatically have access to Web2Open. If you do not have a badge and would like to attend Web2Open for free, register for an Expo pass using code websf09opn now through March 31, 2009. This pass will give you access to Web2Open, Hybrid Sessions, Keynotes, Sponsored Sessions, the Expo Hall, and BoFs.

Who’s Organizing the Open?

* <a href"">Sarah Milstein
* Jen Pahlka
* <a href"">Brady Forrest
* Meghan Reilly

  • 3Tera, Inc
  • Ascentium
  • Awareness
  • HiveLive, Inc.
  • ImageSpan
  • Jive Software
  • Juniper Networks
  • Kapow Technologies
  • Keynote Systems
  • LithiumTechnologies
  • Nokia
  • nomee
  • Qtask
  • Rackspace Hosting
  • Remy
  • TamTamy
  • Vignette
  • Yola (fka SynthaSite)
  • Znak
  • IBM
  • eBay
  • Microsoft Corporation
  • Adobe Systems, Inc.
  • EffectiveUI
  • Germany Trade & Invest
  • NeuStar
  • ONEsite

Sponsor & Exhibitor Opportunities

Natalia Dugandzic

Media Sponsor Opportunities

Matthew Balthazor

Speaker / Program Ideas

Have a suggestion for a speaker or topic at Web 2.0 Expo San Francisco? Send an email to:

Press/Media Inquiries

Maureen Jennings


Natalia Wodecki

Contact Us

View a complete list of Web 2.0 Expo contacts.