Wiki: Program

Web2OpenScheduleFAQVolunteerWeb 2.0 Expo

For Web2Open, we preschedule a handful of sessions to give you the chance to chat with experts on seriously interesting topics. The sessions include participatory discussions, along with a few unusual formats:

Hybrid Sessions. We pick three sessions in the main conference track and open them to all Web2Open attendees. Then the presenters from those sessions follow up with discussions in the Open. You can join both parts of Hybrid, or just one.

Practice Your Customer Pitch. We assemble a top-notch panel of serial entrepreneurs and marketing experts. Five startups give their customer pitch (not their VC pitch!). Panel and attendees offer feedback. No judging or ranking—just discussion. We’ve blogged more details on this session.

Speed Q&A. For one 50-minute session, we round up a five prominent people and set up five tables—one table each for programmers, businesspeople, marketing and community experts, designers, and undeclared. Each of the prominent holds an informal Q&A at a table for 8 minutes, then we ring a bell, and the prominent people move on to the next table. The goal is to get everyone connecting on a level that serves both but is rarely found in the wild.

Here’s what we’ve got scheduled so far. Check back for updates!

Prescheduled Sessions, Weds, April 1

9:40 – 10:30a. Health 2.0—New Delivery Models, with Jay Parkinson, MD of Hello Health

10:50 – 11:40a. Practice Your Customer Pitch (see description above), with Rashmi Sinha, Robert Acker, Michael Cerda, Nilofer Merchant—and you. If your startup is interested in participating, shoot us a note.

10:50 – 11:40a. Hybrid 1: Web Developer Tools (main conference session)

12:40 – 1:20p. Hybrid 1 Discussion with Ben Galbraith and Dion Almaer

1:30 – 2:20p. Hybrid 2: The Lean Startup (main conference session)

2:40 – 3:30p. Hybrid 2 Discussion, with “Lessons Learned” blogger Eric Ries

Prescheduled Sessions, Thurs, April 2

1:30 – 2:20p. Hybrid 3: Sparking a Crush: Attracting and Retaining New Users (main conference session)

3:50 – 4:40p. Hybrid 3 Discussion, with Alexa Andrzejewski

2:40 – 3:30p. Speed Q&A with Tim O’Reilly, Charlene Li, Jen Pahlka, Jeff Veen and more TBA

3:50 – 4:40p. (Em)powering Consumers by Freeing Data, with Raffi Krikorian of Wattzon and Marc Hedlund of Wesabe

Open Sessions, Thurs, April 2

1:30 – 2:20p. Conversation Marketing: Engaging with the Market Conversation to generate awareness, increase sales and extract customer feedback. Location: Open Room #1

  • 3Tera, Inc
  • Ascentium
  • Awareness
  • HiveLive, Inc.
  • ImageSpan
  • Jive Software
  • Juniper Networks
  • Kapow Technologies
  • Keynote Systems
  • LithiumTechnologies
  • Nokia
  • nomee
  • Qtask
  • Rackspace Hosting
  • Remy
  • TamTamy
  • Vignette
  • Yola (fka SynthaSite)
  • Znak
  • IBM
  • eBay
  • Microsoft Corporation
  • Adobe Systems, Inc.
  • EffectiveUI
  • Germany Trade & Invest
  • NeuStar
  • ONEsite

Sponsor & Exhibitor Opportunities

Natalia Dugandzic

Media Sponsor Opportunities

Matthew Balthazor

Speaker / Program Ideas

Have a suggestion for a speaker or topic at Web 2.0 Expo San Francisco? Send an email to:

Press/Media Inquiries

Maureen Jennings


Natalia Wodecki

Contact Us

View a complete list of Web 2.0 Expo contacts.