Schedule: Strategy & Business Models sessions

Your customers want the same for less. You have to do more with less. You need to build up sales. You’re not sure that you want to (or could) take funding right now. You’re not the only one facing these dilemmas. Our speakers this year won’t claim to have all the answers, but they’ll share their thoughts on the state of the market and funding, how to add sales, and whether their are new markets to enter.

Location: 2009 Level:
Christine Herron (Intel Capital), Bryce Roberts (O'Reilly AlphaTech Ventures), Matt Asay (AWS), Jeff Bonforte (Xobni)
Average rating: ***..
(3.80, 5 ratings)
Whether you’re just starting a business, looking for capital, or working to outlast the market drought, this workshop is for you. Learn what goes on inside the minds of investors, how to present and defend your business, and how to land your first customers. Workshop topics will include venture fund mechanics, financing, marketing, revenue models, early customer acquisition, and sales. Read more.
Location: 2009 Level:
Siva Kumar (TheFind, Inc.), Scott Dunlap (NearbyNow, Inc.), Joel Toledano (Krillion, Inc.), Ethan Stock (Zvents), Greg Sterling (Search Engine Land)
Average rating: ***..
(3.00, 15 ratings)
2008 marked a turbulent year in the US and abroad. Global economies crumbled, wallets were squeezed, and the impacts of our activities on the planet loomed. As a result, consumers increasingly turned their focus back to their local communities for events, entertainment and shopping closer to home. In this session, learn how to tap into the local perspective to support your larger business goals. Read more.
Location: 2009 Level:
Simon Wardley (Leading Edge Forum)
Average rating: ****.
(4.32, 22 ratings)
In today's computing world, it can often feel like we are drowning in wave after wave of new trends such as mashups, service oriented architecture and cloud computing. Our industry is moving from a product to a service based economy. This shift is a result of the commoditization of IT, but then again not all IT is being commoditized, some is still an innovation, isn't it? Read more.
Location: 2009 Level:
Alastair Mitchell (Huddle.Net)
Average rating: **...
(2.78, 9 ratings)
For many start-ups making money remains an afterthought. But developing a great application and building community around it is no longer sufficient. In order to succeed it has to have the ‘S factor’ built into it from the very beginning. With both consumers and businesses getting wiser about Web 2.0 and awarding their attention sparingly, why is ‘sales’ still a dirty word in Web 2.0? Read more.
Location: 2009 Level:
Eric Ries (Kleiner Perkins Caufield & Byers)
Average rating: ****.
(4.71, 24 ratings)
Learn to do more with less. The Lean Startup is a practical approach to creating and managing a new breed of company that excels in low-cost experimentation, rapid iteration, and true customer insight. It uses principles of agile software development, open source and web 2.0, and lean manufacturing to guide technology businesses that create disruptive innovation. Read more.
Location: 2009 Level:
Scott Rafer (Lookery), Tim Cadogan (OpenX)
Average rating: *****
(5.00, 2 ratings)
Audiences have more influences than the individual properties they frequent, are addressable across the web, and are worth a lot more money. Defining, targeting, and serving media on an audience basis requires new application of existing advertising technologies - the same ones that are now available economically and logistically to companies large and small. Read more.
Location: 2009 Level:
Clara Shih (Hearsay Labs)
Average rating: ***..
(3.94, 17 ratings)
This session explores how real companies are successfully tapping the rich data and communication media on services like Facebook, Twitter, and MySpace to bootstrap brand and product conversations, virally reach new audiences, and transform existing customers into a loyal sales force. Read more.
Location: 2009 Level:
Denis Browne (SAP Labs, LLC), Sebastian Steinhauer (SAP Labs)
Average rating: ***..
(3.25, 4 ratings)
This session will show enterprise scale solutions to manage high resolution sensor networks and high accuracy location and asset data in a virtual environment. Read more.
Location: 2009 Level:
David S. Rose (Angelsoft), Jason Schwartz (Angelsoft)
Average rating: ***..
(3.00, 1 rating)
With the public markets in free-fall and massive layoffs around the globe...this is a great time to start a company! But it also means that the game has changed—drastically—both for companies seeking startup funding and the angels and venture capital funds who invest in them. Read more.
Location: 2009 Level:
Dave McClure (500 Hats), Dan Olsen (The Lean Product Playbook), Ted Rheingold (Dogster / Catster)
Average rating: ****.
(4.60, 5 ratings)
As most successful Web 2.0 companies know, metrics are a powerful tool to make your product and business successful. Is your team wise in the way of the metrics force? Join a panel of metrics Jedi Masters as they share advice and examples of how metrics can help you, how to start tracking metrics, and how to unleash their power to improve your product and business. May the force be with you! Read more.
  • 3Tera, Inc
  • Ascentium
  • Awareness
  • HiveLive, Inc.
  • ImageSpan
  • Jive Software
  • Juniper Networks
  • Kapow Technologies
  • Keynote Systems
  • LithiumTechnologies
  • Nokia
  • nomee
  • Qtask
  • Rackspace Hosting
  • Remy
  • TamTamy
  • Vignette
  • Yola (fka SynthaSite)
  • Znak
  • IBM
  • eBay
  • Microsoft Corporation
  • Adobe Systems, Inc.
  • EffectiveUI
  • Germany Trade & Invest
  • NeuStar
  • ONEsite

Sponsor & Exhibitor Opportunities

Natalia Dugandzic

Media Sponsor Opportunities

Matthew Balthazor

Speaker / Program Ideas

Have a suggestion for a speaker or topic at Web 2.0 Expo San Francisco? Send an email to:

Press/Media Inquiries

Maureen Jennings


Natalia Wodecki

Contact Us

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