Schedule: BoF sessions

Location: Sierra H Level:
Moderated by: Roland Roundtree
Introduce Booz Allen Hamilton's challenges in trying to develop a Web 2.0 Social networking application inside a large corporate environment. Over the course of a year we have integrated various open source technologies into one collaborative suite for our internal use. In this session we'll discuss challenges we've faced and successes we've had. Read more.
Location: Sierra I Level:
Moderated by: Alex Shah
Mobile will be the way people use the web of the future: the only debate is how quickly the transformation will happen: 3 or 5 years. An introduction will be provided on how to avoid the proprietary nature of new mobile platforms and leverage Web 2.0 to build killer, cross-platfrom apps. Those interested in Mobile should attend and share their experiences. Read more.
Location: Sierra J Level:
Moderated by: Ken Law
Average rating: *....
(1.00, 1 rating)
The mobile platforms are segmented. From Mark Zuckerberg, CEO of Facebook: “With all the different mobile platforms iPhone, BlackBerry, Android, Mobile Web and all the new ones that are coming out, it will be very difficult to develop application for all these different services and platforms.” This session discusses how we can tackle this challenge. Read more.
Location: Sierra K Level:
Moderated by: Mark Scrimshire
Health Care impacts all of us - sooner or later. Health Care is facing dramatic transformation in the face of the rising cost of care. How do we innovate and involve ALL parties, including consumers and patients, in a system that values prevention over remediation. Read more.
Location: Sierra H Level:
Moderated by: Erik Wright
Average rating: *****
(5.00, 2 ratings)
RESTful web services play well with web servers, browsers, proxies, search engines, and other HTTP agents through the correct use of headers, verbs, response codes, and markup. On the surface, this is straightforward. But sometimes creativity can be required in order to achieve all of our requirements while respecting the principals of REST. Read more.
Location: Sierra I Level:
Moderated by: Chris Heuer & William Gauthier
What expectations do managers have for social media in their business strategy? How do large well-known brands establish ROI on their social media outlay? Join Chris Heuer and William Gaultier as they gather before their Friday session to host an interactive and informal discussion based on the results of the much-anticipated Social Media Buyers Guide. Read more.
Location: Sierra J Level:
The session will introduce the basics of building Facebook/OpenSocial apps using Flex/Actionscript. We plan to discuss Flex-specific issues we found while building Facebook Flex apps. Two opensource libraries will be analyzed: Fbas (Facebook/Bebo). Opensocial-actionscript-client (OpenSocial). Read more.
Location: Sierra J Level:
Moderated by: Wing Yu
Unless the newspaper industry makes serious changes, it faces extinction. Fortunately, web 2.0 has created a new paradigm and firms like FinancialContent can help save and change the industry. The new web has made content cheap and easy to: aggregate, syndicate, mass distribute, mass produce, and customize. Learn how to take advantage of this opportunity! Read more.
Location: Sierra H Level:
Moderated by: Shashi Seth
More content is being generated every day than an average user can even count - number of videos uploaded to YouTube, images uploaded to flickr, etc. is extremely large. How do content publishers get their content in front of the right audience? How do users navigate through these large volumes of content, discover and consume content that is relevant and important to them? Read more.
Location: Sierra I Level:
Moderated by: Maggie Soladay & Amanda Koster
Social networks are a much-needed platform for personal (re)connection and community-building. With this session, we'll introduce our vision for the next application of the power of Facebook, Twitter and other Web 2.0 communications tools: To cause social change by creating compelling stories and calls to action. Read more.
Location: Sierra K Level:
Moderated by: Beth Blecherman
This session will be a conversation about how moms are using technology to manage personal, social and family management tasks. This session is relevant for moms (parents) who want to discuss how they use technology, moms with a technology/programming background and marketers/companies with technology products that want to learn about social media outreach to families. Read more.
Location: Sierra H Level:
Moderated by: Rafael Solis
Until now, the focus has been on SEO – how to improve the volume and quality of traffic. In this session, we’ll explore how to leverage search and turn it into a profitable distribution channel. Among the questions: Is it possible to create more efficient links between searches for content & multiple monetization methods? How do you remove the inefficiencies in the online content world? Read more.
Location: Sierra I Level:
Moderated by: Larry Chiang
Asse9 is pronounced asinine. We think its dumb if you don't 100% of You Inc. This networking session is for entrepreneurial duckies that took the first step (or are thinking of taking that first step) into a new business. My mentor's book, "What They Don't Teach You at Harvard Business School," is about hacking entrepreneurship, reading peeps, and sales. Copies at Amazon sell for $0.01. Read more.
Location: Sierra J Level:
Moderated by: Robbie Baxter
Explore best practices for generating recurring revenue from online services and content. Open for discussion-Netflix, PayCycle, Zooerang, Blizzard Entertainment, Sermo, and dozens of other companies who do it right. Read more.
Location: Sierra K Level:
Moderated by: Jason Katzer
This session will let people who share a love of all things social in the enterprise, but mostly education. Companies have many smart employees, but no efficient way to transfer that knowledge on a daily basis. Read more.
Location: Sierra H Level:
Moderated by: Ryan Boyles
Average rating: *****
(5.00, 1 rating)
Come hear IBM and Amazon Web Services talk about their new relationship and show an application for Web 2.0 Expo that is running on EC2 using WebSphere sMash and DB2. Read more.
  • 3Tera, Inc
  • Ascentium
  • Awareness
  • HiveLive, Inc.
  • ImageSpan
  • Jive Software
  • Juniper Networks
  • Kapow Technologies
  • Keynote Systems
  • LithiumTechnologies
  • Nokia
  • nomee
  • Qtask
  • Rackspace Hosting
  • Remy
  • TamTamy
  • Vignette
  • Yola (fka SynthaSite)
  • Znak
  • IBM
  • eBay
  • Microsoft Corporation
  • Adobe Systems, Inc.
  • EffectiveUI
  • Germany Trade & Invest
  • NeuStar
  • ONEsite

Sponsor & Exhibitor Opportunities

Natalia Dugandzic

Media Sponsor Opportunities

Matthew Balthazor

Speaker / Program Ideas

Have a suggestion for a speaker or topic at Web 2.0 Expo San Francisco? Send an email to:

Press/Media Inquiries

Maureen Jennings


Natalia Wodecki

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