Susan MacDermid

Susan MacDermid
Senior Vice President, Real Branding


Susan MacDermid oversees Real Branding’s strategy and business development practices, leveraging insight into customer behavior to develop digital strategies that achieve marketing objectives. Susan’s clients have included 25 of the world’s top 100 brands: ABC, Adidas, Anheuser-Busch, AOL, AT&T, BMG, Cartier, Citibank, Coca-Cola, Delta, Diageo, Disney, EMI, ESPN, Fujitsu, GE, GM, Hitachi, HBO, IBM, Johnson & Johnson, Lipton, Matsushita, Panasonic, Sony, Sprite, Toshiba, Transamerica, Warner Bros., UBS, and Unilever.

Prior to joining Real Branding, Susan held various management roles: Founder and President of a $10 million overseas office for Modem Media (acquired by Digitas, since acquired by Publicis), and Managing Director of InfoPlus, a privately held integrated marketing agency. She has a dozen international awards for marketing achievement and is a frequent industry presenter.


Marketing & Community
Location: 2006 Level:
Curt Doolittle (Ascentium), Susan MacDermid (Real Branding), Renny Gleeson (Weiden & Kennedy), Elizabeth Ross (Tribal DDB), John Durham (Catalyst SF)
Average rating: *....
(1.00, 1 rating)
This session explores the challenges top agencies face and the creative efforts to move individuals, teams and management into a more progressive era. Read more.
  • 3Tera, Inc
  • Ascentium
  • Awareness
  • HiveLive, Inc.
  • ImageSpan
  • Jive Software
  • Juniper Networks
  • Kapow Technologies
  • Keynote Systems
  • LithiumTechnologies
  • Nokia
  • nomee
  • Qtask
  • Rackspace Hosting
  • Remy
  • TamTamy
  • Vignette
  • Yola (fka SynthaSite)
  • Znak
  • IBM
  • eBay
  • Microsoft Corporation
  • Adobe Systems, Inc.
  • EffectiveUI
  • Germany Trade & Invest
  • NeuStar
  • ONEsite

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Natalia Dugandzic

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Matthew Balthazor

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