Tim Cadogan

Tim Cadogan
CEO, OpenX


Tim Cadogan is the chief executive officer of OpenX. OpenX’s purpose is to help businesses worldwide grow by providing compelling, open online advertising products and services that drive revenues. Today, OpenX’s primary product is the world’s leading independent ad server, which is used by more than 35,000 publishers on more than 150,000 websites across the Internet. More than 300 billion ad impressions run through OpenX software every month. OpenX is used by websites in more than 100 countries around the world and has been translated by its community of users into 25 languages. OpenX is headquartered in Pasadena with offices in London and Poznan, Poland.

From 2003-2008 Tim was at Yahoo!, most recently as Senior Vice President of Global Advertising Marketplaces overseeing the primary advertising product lines at the company – including Display, Search and Video. Previously at Yahoo!, Tim was Vice President of Search where he was responsible for both the consumer search and paid search businesses. Prior to Yahoo!, Tim was Vice President of Search at Overture (formerly GoTo.com) where he spent four years (1999-2003). At Overture, Tim played several roles, including driving product development and evangelizing the paid search model to the global search and portal industry. During 1999-2002, Overture transformed online advertising by pioneering the paid search auction marketplace model, securing landmark partnerships with AOL, Yahoo!, Microsoft and many others and thus successfully building the largest search ad network in the world at the time.

Before GoTo, Tim was a strategy consultant at The Boston Consulting Group in London and McKinsey & Co in Palo Alto. Tim earned his B.S. from The London School of Economics, his M.Phil from Oxford University and his MBA from Stanford University.


Strategy & Business Models
Location: 2009 Level:
Scott Rafer (Lookery), Tim Cadogan (OpenX)
Average rating: *****
(5.00, 2 ratings)
Audiences have more influences than the individual properties they frequent, are addressable across the web, and are worth a lot more money. Defining, targeting, and serving media on an audience basis requires new application of existing advertising technologies - the same ones that are now available economically and logistically to companies large and small. Read more.
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