Charlene Li

Charlene Li
Founder, Thought Leader, Altimeter Group

Website | @charleneli

Charlene Li is an independent thought leader on emerging technologies, with a specific focus on social technologies, interactive media, and marketing. She has a blog, “The Altimeter” that discusses these topics at

She is also the co-author of the business bestseller, “Groundswell: Winning In A World Transformed By Social Technologies”, published by Harvard Business Press in May 2008.

Charlene is one of the most frequently-quoted industry analysts and has appeared on 60 Minutes, The McNeil NewsHour, ABC News, CNN, and CNBC. She is also frequently quoted by The Wall Street Journal, The New York Times, USAToday, Reuters, and The Associated Press. She is a much-sought after public speaker and has presented frequently at top technology conferences such as Web 2.0 Expo, SXSW, and adTech.

Most recently, Charlene was a Vice President and Principal Analyst at Forrester Research. She joined Forrester in 1999, after spending five years in online and newspaper publishing with the San Jose Mercury News and Community Newspaper Company. She was also a consultant with Monitor Group in Boston and Amsterdam.

She is a graduate of Harvard Business School and received a magna cum laude degree from Harvard College.


Named by AdAge as one of its top Women To Watch in 2008
Named by NowPublic as one of the 50 most influential people in Silicon Valley
Named one of CRM Magazine’s 2008 Influential Leaders

Advisory Board, Poynter Institute
Advisory Board, Web 2.0 Expo

Charlene is the mother of two kids and blogs about that experience on her personal blog, “Midnight Musings”, and at Silicon Valley Moms Blog ( She is the wife of Come Lague, a venture capitalist with Nueva Ventures. She is also an avid fan of reality TV shows, science fiction, and sudoku. She lives in the Bay Area with her family.

About Altimeter Group

Altimeter Group is Charlene Li’s new business which provides speaker and consulting services. Charlene writes on her blog, “The Altimeter”.


Marketing & Community
Location: 2006 Level:
Peter Kim (Dachis Group), Charlene Li (Altimeter Group), Jeremiah Owyang (Forrester Research)
Average rating: ***..
(3.67, 39 ratings)
Social media usage by individuals has gone mainstream, but marketing efforts by brands are ⌘-c, ⌘-v of old content into new channels. This session will propose answers to critical questions on the table today - measurement, scalability, organization - and help marketing think through the issues to make social media marketing matter. Read more.
  • 3Tera, Inc
  • Ascentium
  • Awareness
  • HiveLive, Inc.
  • ImageSpan
  • Jive Software
  • Juniper Networks
  • Kapow Technologies
  • Keynote Systems
  • LithiumTechnologies
  • Nokia
  • nomee
  • Qtask
  • Rackspace Hosting
  • Remy
  • TamTamy
  • Vignette
  • Yola (fka SynthaSite)
  • Znak
  • IBM
  • eBay
  • Microsoft Corporation
  • Adobe Systems, Inc.
  • EffectiveUI
  • Germany Trade & Invest
  • NeuStar
  • ONEsite

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