Jyri Engestrom

Jyri Engestrom
CEO, Ditto

Website | @jyri

Jyri Engeström co-founded microblogging service Jaiku with Petteri Koponen in 2006. A native of Helsinki, Finland, he moved to San Francisco when Google acquired Jaiku in 2007. He is currently Product Manager at Google, where he has been responsible for areas of Google’s social infrastructure including Google Profiles, Google’s sharing model, and the Social Graph API. Prior to Jaiku he occupied the position of Senior Product Manager at Nokia, responsible for Nokia’s Linux-based Internet Handhelds products. A sociologist by training, he is noted for coining the term ‘social objects’ to refer to photos, bookmarks, and other shareable Web content. He blogs at zengestrom.com.


Design & User Experience
Location: 2005 Level:
Jyri Engestrom (Ditto)
Average rating: ***..
(3.92, 13 ratings)
Successful social sites are not just friend networks. They are built around objects that connect people with shared interests. But turning an idea into a shareable object is not always so simple. We'll ask What makes a good social object? This talk will deconstruct the social objects and verbs on which well-known successes and exciting new startups are built on. Read more.
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