Gentry Underwood

Gentry Underwood
Co-founder & CEO, Orchestra, Inc

Website | @gentry

Gentry leads IDEO’s knowledge sharing initiative, an internal taskforce focused on designing and developing human-centered technologies that enable richer collaboration and knowledge sharing between individuals, team, and offices.

Gentry began his work at IDEO as a human factors specialist, and has formal training in interaction design (Stanford), counseling psychology (Santa Clara University), and community psychology (The Peabody School, Vanderbilt).

Prior to IDEO, Gentry had worked as an interaction designer for IBM Almaden (USER), Reactivity, London Road design, as well as as an independent contractor. He worked as an adult, family, child, and school counselor in the San Francisco Bay area, has made two documentary shorts (one of which aired on the nationally syndicated show Democracy Now), and is an amateur photographer.


Web 2.0 at Work
Location: 2010 Level:
Doug Solomon (IDEO), Gentry Underwood (Orchestra, Inc)
Average rating: ****.
(4.75, 12 ratings)
Innovative companies increasingly want to collaborate across time, space and organizational structure restrictions. Web 2.0 technology holds great promise, but in practice often comes up short. This session focuses on how to maximize the value of technology, by systematically understanding human behavior, motivations, and organizational design to build optimal solutions. Read more.
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