Speaker Presentation Files: Web 2.0 Expo SF 2009 Slides for Download and Plenary Video

Presentation files will be made available after the session has concluded and the speaker has given us the files. Check back if you don't see the file you're looking for—it might be available later! (However, please note some speakers choose not to share their presentations.)

Also, check out the presentation files from the 2008 edition of Web 2.0 Expo SF.

In the App Store gold rush, teams release applications quickly & often without validation such as user testing. The assumption is that "great artists ship" and updates can be made at any point to refine, to iterate over new feature requests, optimizations, & services. Along the way, many examples of what not to do, have been created. Mobile apps for all platforms should take heed of these lessons.
The day when everyone has a PC in their pocket has arrived and developers are rushing to create mobile applications to meet demand. Knowing the risks and how to respond to them is the only hope for creating a secure experience for your mobile users.
In this session, Lockheed Martin will share the details behind their new methodology and explain their roadmap to assist the IT community in rapidly developing mission-specific applications that leverage our social media investment.
This workshop is for web designers interested in shifting their careers toward designing for mobile devices. Kim Lenox of Adaptive Path, will describe what makes mobile different from the web and how to design for mobile context of use. Join Kim for this workshop and learn how your current web design background can be leveraged to design compelling mobile products.
As our media model transforms, how do the metrics evolve? Moving beyond buzz levels, this presentation offers new methods to gauge the depth of interactions and emotional connections online, offering a new model of ROI.
There’s lots of excitement, speculation and hope about Google Android. Can Google, with an open platform and market, compete with Apple’s controlled, very well-executed iPhone? Get up-to-speed on the Android SDK, IDE and emulator. Learn about building views, using the SDK’s components, building menus, persistence for configuration and data using SQLite, 2D/3D graphics, and the location APIs.
Most enterprises treat communications assets like product, tightly controlling distribution to a select few. But enterprise-level marketing and communications functions deal in information, not product. What happened when one of the world's largest companies recognized this new reality and decided to kick down the walls, aggregate their digital content, embrace Creative Commons & set it all free?
The success of Web 2.0 and beyond depends on our ability to plan for, create, publish, and govern content people actually care about. Content strategy is the key! Learn about the roles, processes, and tools necessary to create useful, usable content. Like it or not, we're all publishers now. Shouldn't you start acting like one?
It has long been an unfortunate fact that the World Wide Web cannot be safely used by the vast majority of people in the world. In this talk, we will discuss the different groups, techniques, and motivations behind crime on the Internet, with a focus on attacks targeting web users.
Keeping up with what’s new is enough of a challenge, learning what to embrace and adopt, and how to do so cost effectively is the key to leading the pack. Learn how to prepare your organization up to keep pace with the new speed of innovation. Sponsored by CoreMedia.
Designing for social interaction is hard. People are unpredictable, consistency is a mixed blessing, and co-creation with your users requires a dizzying flirtation with loss of control. We will present the dos and don’ts of social web design using a sampling of interaction patterns, design principles and best practices to help you improve the design of your digital social environments.
This workshop teaches core principals for creating robust and vibrant online communities, and illuminates critical design decisions that help a community thrive. Learn about the building blocks of social software, and which ones are most relevant to your business. Learn how to promote desired behaviors with interface design, and who’s doing it right.
This session will provide application developers with the insights, tools, and processes necessary to begin distributing and monetizing their applications on the Windows Mobile platform. Sponsored by Windows Microsoft Mobile.
Twitter is a great way for small companies and big brands alike to connect with customers. This session will look not only at businesses that are using Twitter for effective customer-facing communication, but also at companies that are integrating their products with Twitter.
IBM Mashup Center is a lightweight mashup environment for rapidly assembling enterprise, personal, and Web content into simple, flexible, and dynamic Web applications. This session begins with a quick overview of the key features and architecture of IBM Mashup Center. Sponsored by IBM.
An anti-pattern is a design pattern that appears to be a good idea but is ineffective or far from optimal in practice. It often takes you from a problem to a bad solution. This session will discuss the business value of Web 2.0, ROI, metrics, and cover 2.0 anti-patterns observed in global enterprises by an IBM consultant, along with recommendations on how to avoid common pitfalls.
Steve Souders, creator of YSlow, Hammerhead, and UA Profiler, is finishing his second book, Even Faster Websites. In this talk, Steve evangelizes these new best practices including coupling asynchronous scripts, using iframes sparingly, flushing the document early, and CSS performance pitfalls. He illustrates these performance improvements with real world examples and live demonstrations.
Rapid prototyping using Flash is a simple yet extremely powerful way to create great design solutions. A wide range of realworld prototypes will be shown, created for major brands and startups. You’ll see how these prototypes can be built very quickly and easily, with little or no Flash expertise.
As more and more content is shared in near real-time, we need new models for understanding what's important. Understanding influence is a powerful approach for making sense of what's being shared and what should be on top. In this session, you'll learn about detecting influence and using it for discovery, recommendations and social interestingness in the applications you're designing.
Audiences have more influences than the individual properties they frequent, are addressable across the web, and are worth a lot more money. Defining, targeting, and serving media on an audience basis requires new application of existing advertising technologies - the same ones that are now available economically and logistically to companies large and small.
2008 was the year of the iPhone App Store. With over 10,000 applications and 300 million downloads, the App Store has been a resounding success that has prompted other phones manufacturers to develop their own App Store plans. But are native applications really the future of mobile? What happened to the promise of the Mobile Web?
HTTPS is a baseline prerequisite for a secure web application. By measuring bytes on the wire and microseconds elapsed, we can see the exact performance effect of HTTPS vs HTTP. In doing so, we may discover that optimizing other aspects of the application improves latency and throughput more than turning off HTTPS does. We present free tools to help you measure your application.
Mobile of all types leverage various web service APIs developed in house and provided from third party partners. This talk looks at the best practices and lessons learned while incorporating a wide array of APIs developed mostly for web applications into mobile applications. Specific examples will be employed through out the session for demonstration purposes.
Utilizing a mixture of open source tools and battle-tested techniques, Adam and Ezra will show you how to build an infrastructure that's easy to manage, integrates with your application, and is self-documenting. Along the way, they'll give you the key insights you need to get maximum benefit from these technologies for your business.
Building a web backend from scratch can be a daunting task, especially for a team with little web experience. We'll provide an overview of where our backend started, what it looks like today, and where we think it's going.
This session covers IBM’s Web 2.0 initiatives around cloud computing, including both public and private clouds. Come and learn how to better manage, extend and run your Web 2.0 efforts. We will also highlight the energy efficient, iDataPlex platform for cloud computing. Sponsored by IBM.
Public sector agencies spend billions of dollars each year on contracts with IT providers, small and large. And with the changes in Washington and at the state level, there is a greater interest than ever in Web 2.0 tools and technologies in government. How do you participate in those opportunities?


John Allspaw, manager of Flickr's Ops and author of The Art of Capacity Planning, will discuss some of the secrets of building out your service.
We will discuss options for publishing your data, from getting it indexed by search engines to publishing it in the cloud.
Organizations shape society more than any force, and social software has demonstrated the ability to create sweeping change throughout the organizational culture. Due to the changes in technologies, demographics and business, the participation in new forms of mass collaboration is changing.


Experts suggest that 2009 will be the year where website testing goes mainstream. Are you ready to run your first A/B or Multivariate test? Have you run a few tests and realized the results may not be what they appear? Or are you a testing guru? Regardless of your situation, this session will enable you to run the right test and get meaningful results today.
Cloudera will provide a tutorial aimed at producers and users of large volumes of data. Do you deal with TBs on a regular basis? Are traditional databases not doing what you need? Are your challenges related primarily to processing and analyzing data, rather than simply finding it? Hadoop and MapReduce might be just what you need.
Whether you are a developer or a marketer, a seasoned expert or a newbie, this workshop is for you. Stephan will run through all the different requirements for a website that will ensure SEO success — from crafting content and code for search engines to essential tools and methodologies.
In today’s global business environment, the only constant is change. Organizations who can respond quickly by leveraging agile business models and dynamic business processes are uniquely positioned to win. IBM Web 2.0 software can help your organization be more effective and innovate in challenging times. Sponsored by IBM.
As Social Media has grown, so has the complexity of figuring out which solutions and which service providers are right for your business. This is a very practical session based on the real-world experiences of marketers who've braved the uncharted waters of buying social media services and advertising.
Presentation: Sync'ing Suspicion Presentation [ZIP]
This talk describes the technical considerations Evernote made in designing a hybrid client-Web service.
David Weekly will talk candidly about how PBwiki's business model evolved over the past four years, including a candid look at how his geek instincts both helped and hurt during this long process. This talk will be especially useful for technical founders who are wondering to what extent they need to incorporate traditional business management into an engineering-driven company.
Learn to do more with less. The Lean Startup is a practical approach to creating and managing a new breed of company that excels in low-cost experimentation, rapid iteration, and true customer insight. It uses principles of agile software development, open source and web 2.0, and lean manufacturing to guide technology businesses that create disruptive innovation.
When you look at many of the prominent website hacking incidents, it becomes obvious that website security is becoming increasingly challenging for today’s corporations. The more we’ve come to understand about the Web, the less secure it seems to get.
Sure, you know how to create standard reports, but what can you do if you really dig into the analytics? In our session, we’ll show you how to easily create in-depth analytics reports using a variety of sources.
Running your business in the Cloud is becoming mainstream and offers enormous advantages. Hear how companies are taking advantage of the Cloud to increase IT output while simultaneously reducing infrastructure, application development and deployment costs. Learn how this new approach is enabling IT to do more with less by focusing on innovation, not infrastructure. Sponsored by Salesforce.com
Whether you’re just starting a business, looking for capital, or working to outlast the market drought, this workshop is for you. Learn what goes on inside the minds of investors, how to present and defend your business, and how to land your first customers. Workshop topics will include venture fund mechanics, financing, marketing, revenue models, early customer acquisition, and sales.
Location aware websites can provide users with rich social connectivity, useful content, efficient movement around their environment, highly targeted advertising, and more. Building on this session from Web 2.0 Expo last year, we will discuss the new W3C Geolocation API, location-aware browsers and other available tools that can add location to websites and applications.
Using our recently launched “Whopper Sacrifice” Facebook Application as a case study, this session will explore the challenges we face and the techniques we use to bring complex ideas to life in simple executions.
2008 marked a turbulent year in the US and abroad. Global economies crumbled, wallets were squeezed, and the impacts of our activities on the planet loomed. As a result, consumers increasingly turned their focus back to their local communities for events, entertainment and shopping closer to home. In this session, learn how to tap into the local perspective to support your larger business goals.
Presentation: Why Scala? Presentation [ZIP]
Making the case for the Scala programming language as an ideal tool for building the architecture of Web 2.0.
What makes an effective Community Manager? How can we apply the Community Manager's approach to all aspects of running a business? In this session we will work together to create a list of best practices and then discuss what we might be able to learn from them.


  • 3Tera, Inc
  • Ascentium
  • Awareness
  • HiveLive, Inc.
  • ImageSpan
  • Jive Software
  • Juniper Networks
  • Kapow Technologies
  • Keynote Systems
  • LithiumTechnologies
  • Nokia
  • nomee
  • Qtask
  • Rackspace Hosting
  • Remy
  • TamTamy
  • Vignette
  • Yola (fka SynthaSite)
  • Znak
  • IBM
  • eBay
  • Microsoft Corporation
  • Salesforce.com
  • Adobe Systems, Inc.
  • EffectiveUI
  • Germany Trade & Invest
  • NeuStar
  • ONEsite

Sponsor & Exhibitor Opportunities

Natalia Dugandzic

Media Sponsor Opportunities

Matthew Balthazor

Speaker / Program Ideas

Have a suggestion for a speaker or topic at Web 2.0 Expo San Francisco? Send an email to: sf-idea@web2expo.com

Press/Media Inquiries

Maureen Jennings


Natalia Wodecki

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