Social Media Buyers Guide Preview and Discussion

Moderated by: Chris Heuer & William Gauthier
Location: Sierra I Level:

What expectations do managers have for social media in their overall business strategy? How do large well-known brands establish ROI on their social media outlays, and what percentage actually have a line-item in their budget allocated for social media marketing? Join Chris Heuer from AdHocnium and William Gaultier from e-Storm as they share insights from their forthcoming Social Media Buyers Guide, and host an interactive discussion based on the results of the much-anticipated survey, which will be unveiled during their Friday afternoon session.

This BOF is open to the community of corporate marketing professionals interested in sharing best practices in the dynamic area of social media, and will aim to elicit questions and exchange thoughts on objectives and tactics of successful practitioners from brands small and large. Among the discussion topics will include how to budget for social media, most effective platforms and tools used today, and measurement activities used to justify social media in long-term planning.

  • 3Tera, Inc
  • Ascentium
  • Awareness
  • HiveLive, Inc.
  • ImageSpan
  • Jive Software
  • Juniper Networks
  • Kapow Technologies
  • Keynote Systems
  • LithiumTechnologies
  • Nokia
  • nomee
  • Qtask
  • Rackspace Hosting
  • Remy
  • TamTamy
  • Vignette
  • Yola (fka SynthaSite)
  • Znak
  • IBM
  • eBay
  • Microsoft Corporation
  • Adobe Systems, Inc.
  • EffectiveUI
  • Germany Trade & Invest
  • NeuStar
  • ONEsite

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Natalia Dugandzic

Media Sponsor Opportunities

Matthew Balthazor

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Natalia Wodecki

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