Generating Evergreen Revenue Through Online Services

Moderated by: Robbie Baxter
Location: Sierra J Level:

Connect with other marketers and general managers who are also trying to figure out how to make money from the services and content they’ve created. This group is appropriate for anyone trying to monetize online services, targeting consumers or small business owners—industries might include dating, gaming, online content/news/media and exclusive social networks. Success stories analyzed may include Netflix, PayCycle, Zoomerang, Blizzard Entertainment (makers of World of Warcraft, the most successful Massively Muli-player Online Game ever), Sermo (the leading collaboration community for physicians) and eHarmony.

We’ll cover a range of topics, including the following:

*how to determine right size trial offer
*how some online communities are using information arbitrage to *generate revenue
*whether to have tiered subscriptions or a single offering
*whether or not to offer ongoing services for free
*how to work with online and offline partners to build your pipeline
*how frequently to enhance or rethink your offering to keep it fresh
*increasing loyalty of existing subscribers
leveraging word of mouth and networked effects
managing attrition

  • 3Tera, Inc
  • Ascentium
  • Awareness
  • HiveLive, Inc.
  • ImageSpan
  • Jive Software
  • Juniper Networks
  • Kapow Technologies
  • Keynote Systems
  • LithiumTechnologies
  • Nokia
  • nomee
  • Qtask
  • Rackspace Hosting
  • Remy
  • TamTamy
  • Vignette
  • Yola (fka SynthaSite)
  • Znak
  • IBM
  • eBay
  • Microsoft Corporation
  • Adobe Systems, Inc.
  • EffectiveUI
  • Germany Trade & Invest
  • NeuStar
  • ONEsite

Sponsor & Exhibitor Opportunities

Natalia Dugandzic

Media Sponsor Opportunities

Matthew Balthazor

Speaker / Program Ideas

Have a suggestion for a speaker or topic at Web 2.0 Expo San Francisco? Send an email to:

Press/Media Inquiries

Maureen Jennings


Natalia Wodecki

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