Search Engines: Looking Beyond SEO and Advertising Revenues

Moderated by: Rafael Solis
Location: Sierra H Level:

Until now, the focus has been on search engine optimization – how to improve the volume and quality of traffic to a specific Web site. The trick has been to turn those Web site visits into transactions. In this Birds of a Feather session, we’ll explore how best to leverage search and turn it into a profitable distribution channel. Among the questions we’ll explore: Is it possible to create more efficient links between searches for online content and multiple monetization methods/schemes? What’s the best way to leverage the scale and reach of online search? How do you remove the inefficiencies in the online content world? How do you leverage search to help a Web wannabe transform its online business into a profit powerhouse?

  • 3Tera, Inc
  • Ascentium
  • Awareness
  • HiveLive, Inc.
  • ImageSpan
  • Jive Software
  • Juniper Networks
  • Kapow Technologies
  • Keynote Systems
  • LithiumTechnologies
  • Nokia
  • nomee
  • Qtask
  • Rackspace Hosting
  • Remy
  • TamTamy
  • Vignette
  • Yola (fka SynthaSite)
  • Znak
  • IBM
  • eBay
  • Microsoft Corporation
  • Adobe Systems, Inc.
  • EffectiveUI
  • Germany Trade & Invest
  • NeuStar
  • ONEsite

Sponsor & Exhibitor Opportunities

Natalia Dugandzic

Media Sponsor Opportunities

Matthew Balthazor

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Natalia Wodecki

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