The Secrets of Obama's New Media Juggernaut

Government 2.0, Marketing & Community
Location: 2014 Level:
Average rating: ****.
(4.69, 13 ratings)

Marketers and activists alike have taken notice of the strategies and tactics that helped put Barack Obama in the White House. Jascha will discuss the tools and techniques used by the presidential campaign’s record breaking online efforts. In addition to telling the inside story of the campaign’s online engagement efforts, he will also discuss how these strategies and tools can be applied to a variety of other sectors beyond politics.

Photo of Jascha Franklin-Hodge

Jascha Franklin-Hodge

Blue State Digital

A Blue State Digital founding partner, Jascha brings more than a decade’s experience in software development in the corporate, nonprofit, and political spheres to his role as Blue State Digital’s Chief Technology Officer. He manages the company’s technology staff and operations out of Blue State Digital’s technology center near downtown Boston, including the infrastructure, maintenance and enhancement of the Blue State Digital Online Tools, and technology client services.
Blue State Digital spearheaded Obama for America’s extensive online fundraising, constituency building and peer-to-peer networking initiatives, all of which helped to create momentum for the President-elect’s successful campaign in 2008’s historic election. For the campaign, Jascha managed the team that built and ran the technology platform, and worked directly with Obama for America’s New Media team in providing the tools and platform to engage supporters, donors and volunteers. In addition, he managed the server and systems infrastructure that powered the Obama web presence.
For Gov. Howard Dean’s groundbreaking 2004 presidential campaign, Jascha led the technology team responsible for scaling, securing, and maintaining a high-visibility, high-traffic Web site, which received praise from both the political and tech communities for its usability, reliability, and depth of functionality.

Before entering the world of politics, Jascha was the director of software development for America Online’s Digital Music Division. He helped architect several cutting-edge applications including Radio@AOL, Spinner, and MusicNet, as well as the digital music player Winamp. He has also worked for the Art Technology Group and Software Tool and Die (The World), and has consulted to the Computer Museum, Andiron Press, the School of the Museum of Fine Arts (Boston), and the Nieman Foundation for Journalism at Harvard University.

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Rasmus Bech Hansen
04/10/2009 12:02pm PDT

By far the best presentation at the whole conference. Very inspiring project and many very concrete, actionable takeaways and no hot air sales talk. Should have been a key note.

Picture of Jennifer Pahlka
Jennifer Pahlka
04/08/2009 1:49pm PDT

Yes, we’re going to put them up on the gov 2.0 site in the next couple of weeks. I’ll hit you on twitter when it’s up.

Picture of Mark Dienger
Mark Dienger
04/08/2009 1:33pm PDT

Does anyone know if the video from this session is going to be put on the web site? I really enjoyed it and would like to share it.

Picture of Ashwin Lulla
Ashwin Lulla
04/03/2009 5:44pm PDT

Excellent presentation, very cheerful, energetic and humorous speaker.

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