The Social Media Trilogy: Three Vital Components for Building a Successful Online Strategy

Location: 2014 Level:
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It’s time to look at the big picture – beyond starting a blog or getting your team on Twitter. To survive in these trying economic times, enterprises must adopt a trilogy of Web 2.0 fundamentals as part of their long-term communications objectives. This session leverages the experiences of some of the world’s most successful communities to help you develop a strategic vision for enterprise-oriented social media. Also included are several use cases that demonstrate the success of having organization-wide Web 2.0 technology and information on how Vignette is helping the world’s leading brands with their social media efforts. Takeaways include how Web 2.0 intersects with a broader online strategy, the social media success trilogy and how to integrate these fundamentals into your organization’s DNA. Sponsored by Vignette.

Photo of Gerardo Dada

Gerardo Dada


Gerardo Dada, senior director of product marketing for Vignette, has more than a decade of driving software product development and marketing with a focus on the Web and social media experiences.

Dada conceptualizes and leads the company’s solutions marketing strategies, messaging, market intelligence initiatives and pricing and licensing models.

Prior to joining Vignette, he served at Microsoft as director for worldwide developer audience marketing and community. His responsibilities included managing the developer experience and loyalty, the Microsoft developer network portal and the Imagine Cup, the World’s largest student technology competition. As the owner for the Broad Customer Connection initiative, he led the company’s community strategy across online and offline channels including blogs, forums, wikis, user groups, influencers and content syndication.

He is a frequent speaker at industry events and has written for technical and business publications worldwide.

You can reach Gerardo at on Twitter @gerardodada and on his blog

  • 3Tera, Inc
  • Ascentium
  • Awareness
  • HiveLive, Inc.
  • ImageSpan
  • Jive Software
  • Juniper Networks
  • Kapow Technologies
  • Keynote Systems
  • LithiumTechnologies
  • Nokia
  • nomee
  • Qtask
  • Rackspace Hosting
  • Remy
  • TamTamy
  • Vignette
  • Yola (fka SynthaSite)
  • Znak
  • IBM
  • eBay
  • Microsoft Corporation
  • Adobe Systems, Inc.
  • EffectiveUI
  • Germany Trade & Invest
  • NeuStar
  • ONEsite

Sponsor & Exhibitor Opportunities

Natalia Dugandzic

Media Sponsor Opportunities

Matthew Balthazor

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