Navigating the Maze: How to Sell to the Public Sector

Government 2.0
Location: 2014 Level:
Average rating: *****
(5.00, 1 rating)

Public sector agencies spend billions of dollars each year on contracts with IT providers, small and large. And with the changes in Washington and at the state level, there is a greater interest than ever in Web 2.0 tools and technologies in government. How can you determine if there is a need for your product or service in the public sector? How do you participate in those opportunities? How can you get your foot in the door? Why does is seem so hard? How can your firm can be a part of this dynamic marketplace? This session discuss some of the rules and constraints of dealing with public sector agencies and the opportunities which exist. Come and learn how the public sector entities buy products and services and how your business can become an active participant in this market.

Photo of Carolyn Lawson

Carolyn Lawson

State of California

Carolyn Lawson is the Director of eServices for the Office of the CIO, State of California. She previously served as the California Public Utilities Commission CIO, and has been active in the national discussion of IT issues and policies related to eService delivery in government.

Ms. Lawson is currently examining the complex issues brought on by the cultural shift from a paper-based society to an e-based society, the new expectations of the general public, the changing face of our workforce and what that means to the delivery of governmental services. Ms. Lawson speaks and teaches nationally on these and other topics.

Ms. Lawson sits on several boards including the board of directors for Project Pipeline, The Conference on California’s Future, and Editorial Advisory Board, InformationWeek.

Adrian Farley

Office of the CIO of California

  • 3Tera, Inc
  • Ascentium
  • Awareness
  • HiveLive, Inc.
  • ImageSpan
  • Jive Software
  • Juniper Networks
  • Kapow Technologies
  • Keynote Systems
  • LithiumTechnologies
  • Nokia
  • nomee
  • Qtask
  • Rackspace Hosting
  • Remy
  • TamTamy
  • Vignette
  • Yola (fka SynthaSite)
  • Znak
  • IBM
  • eBay
  • Microsoft Corporation
  • Adobe Systems, Inc.
  • EffectiveUI
  • Germany Trade & Invest
  • NeuStar
  • ONEsite

Sponsor & Exhibitor Opportunities

Natalia Dugandzic

Media Sponsor Opportunities

Matthew Balthazor

Speaker / Program Ideas

Have a suggestion for a speaker or topic at Web 2.0 Expo San Francisco? Send an email to:

Press/Media Inquiries

Maureen Jennings


Natalia Wodecki

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