Optimize Your Organic Search Results Leveraging Social Media and Your Own Website

Location: 2014 Level:
Average rating: ***..
(3.41, 17 ratings)

Verio, the global leading provider of web-based services and managed hosting solutions for SMBs, is proud to sponsor this workshop presented by Heather Lutze (a nationally recognized consultant, author, speaker and expert certified with Google and Yahoo!).

I’m all a Twitter ‘Cause your MySpace hurts my Facebook when I’m Linked-in – Learn how to leverage social media and your current website to DOMINATE search engine results and improve your organic rankings! Sponsored by Verio.

Industry expert and published author Heather Lutze gives you the rundown on her social media strategies from her new book, The Findability Formula. This breakout will give you actionable tactics you can implement immediately to get your website ranked higher in search engine results. Social media is HOT and delivers results if you know how to use them to their fullest potential. Learn how to use keywords effectively with Twitter, Linked-In, Youtube, Facebook, as well as your own company website to increase your search engine rankings. It is all about knowing and understanding the Findability Formula – and that is what you’ll learn in this workshop!

Photo of Heather Lutze

Heather Lutze

Lutze Consulting and Author "The Findability Formula: The Easy, Non-Technical Guide to Search Engine Marketing"

Heather is a nationally recognized consultant, author, speaker and expert on Search Engine Marketing. She is Google and Yahoo! Certified, and runs her own company, Lutze Consulting, a SEM agency which manages hundreds of thousands of dollars for advertisers every month. Heather has just recently released a new book called “The Findability Formula: The Easy, Non-Technical Guide to Search Engine Marketing.”

Scott Calvert


As Senior Director of Channel and Direct Sales, Scott Calvert brings over a decade of sales management experience and channel expertise in the technology sector to Verio Inc., a subsidiary of NTT Communications, one of the largest companies in the world. Calvert leads all sales efforts on behalf of the company as well as the strategic direction of the viaVerio partner program which includes over 2,500 active partners. In 2009, Calvert was awarded the highly coveted “Channel Chief” recognition by CRN Magazine for his commitment and dedication to the channel.

Prior to joining Verio, Calvert was Vice President of Sales, on demand, for managed security services provider MX Logic, where he developed a hybrid sales model which included both direct and channel organizations. He championed sales growth leading to MX Logic being named number 59 on the Inc 500 list of fastest growing companies in 2007. Calvert has also held Senior and Executive Sales leadership positions for Wireless Channel, a leading wireless distributor and Inphonic, Inc., the leading online provider of direct and indirect wireless service and equipment sales.

Calvert holds a bachelor’s degree in education from the University of Oregon in Eugene, Oregon.

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Picture of Garrett Foster
Garrett Foster
04/06/2009 12:26am PDT

Great information and an excellent presenter.

Picture of Michael Smith
Michael Smith
04/03/2009 12:38am PDT

Entertaining and informative. Could be a little more detailed considering the audience.

Picture of Suzanne Axtell
Suzanne Axtell
04/02/2009 7:53am PDT

We’re asking all of the presenters for their slides to post here and on the Presentations page: www.web2expo.com/webexsf200...

Picture of Laura Lacy
Laura Lacy
04/02/2009 6:57am PDT

Excellent presenter. I didn’t learn much that I wasn’t using already, but I supose this was meant to be a beginner session.

Picture of Ritika Chugh
Ritika Chugh
04/02/2009 6:01am PDT

I thought i heard www.heatherlutze.com/verio. Can’t find anything there

Picture of Mark Clarke
Mark Clarke
04/02/2009 4:19am PDT

is there a link to these slides online? Thank You!

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