The Year of the Mobile Computer: Mobile Computers as Personal (Mobile) Computers

Keynote
Location: Ballroom - 3rd Level Level:
Average rating: ***..
(3.09, 35 ratings)

Personal computers are anything but personal. Mobile computers on the other hand, have the opportunity to personalize the user experience. A user’s immediate location and social network can transform mobile web services into personalized, unique experiences. Imagine the map on the device becoming the user interface for search instead of a text box or search results based on the physical world and augmented by the digital world. Social location also opens up new opportunities for developers and marketers. In this talk, the factors enabling a personalized mobile computer will be presented.

Photo of Anssi Vanjoki

Anssi Vanjoki

Nokia

Starting January 1, 2008, Anssi Vanjoki is Executive Vice President of the new Markets unit. In this function Anssi is responsible for sales, marketing, manufacturing and logistics of all Nokia products and services. He is a member of the Nokia Group Executive Board, a position held since 1998.

A highly respected brand and marketing authority, Anssi has been a visionary force in Nokia’s efforts to address mobility markets. His work has focused on developing the Nokia brand and the convergence of mobility and the Internet. From 2004, he served as Executive Vice President and General Manager of Multimedia, with overall responsibility for the Nokia Nseries multimedia computer device fleet and Nokia services.

Anssi joined Nokia in 1991 and was named Vice President, Sales, Nokia Mobile Phones, before his promotion in 1994 to Senior Vice President, Nokia Mobile Phones Europe and Africa. In 1998 he was made Executive Vice President, Nokia Mobile Phones Europe and Africa. In addition, in 1999, he took responsibility for Nokia’s Digital Convergence Unit and, in 2002, also headed up the Business Unit Management.

Anssi is the chairman of the board of Amer Sports Corporation, and was a member of the Governing Committee of the European Foundation for Quality Management 2001 – 2003. He is a Knight, 1st Class, of the Order of the White Rose of Finland and Commander of the Order of the White Rose of Finland.

Prior to joining Nokia, he held a variety of management positions at the 3M Corporation.

He holds a master’s degree in economics from the Helsinki School of Economics and Business Administration.

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Vlad Didenko
04/02/2009 8:22am PDT

A big alienated company feeling for me came from a lots of of “we will” words. Intentions are far from reality. Enough enterpreneurs in the audience to know that by heart. What many care about is “we do”, or “here…”, or “go use it..”, or generally any feeling of “now”. Time horisons are much closer in Web 2.0. Predictions and promises are known to fail and are not interesting.

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