Launch Pad

Location: Ballroom - 3rd Level Level:
Average rating: ***..
(3.40, 5 ratings)

American Idol but for startups? Yes, that’s right. With a panel of industry experts providing real-time feedback and a People’s Choice Winner, you can’t miss Launch Pad, Web 2.0 Expo’s live demo program. See more info on the format

Sponsored by:

Photo of John  Battelle

John Battelle

Federated Media Publishing Inc.

John Battelle, 45, is an entrepreneur, journalist, professor, and author who has founded or co-founded scores of online, conference, magazine, and other media businesses.

In addition to his work at Federated Media, one of the largest media companies on the Internet, Battelle continues to serve as the Executive Producer and Program Chair of the Web 2 Summit, as well as a partner with Battelle also maintains Searchblog, an ongoing analysis site that covers the intersection of media, technology, and culture at

Previously, Battelle occupied the Bloomberg chair in Business Journalism for the Graduate School of Journalism at the University of California, Berkeley. He was Chairman and CEO of Standard Media International (SMI), publisher of The Industry Standard and Prior to that, he was a co-founding editor of Wired magazine and Wired Ventures.

In 2005 Battelle authored The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture (Penguin/Portfolio), an international bestseller published in more than 25 languages. He is at work on his second book, with the working title What We Hath Wrought: A History of the Internet’s Next 30 Years. He is an expert in the field of media and technology, and has appeared on many national and international news channels such as CBS, BBC, CNN, PBS, Discovery, CNBC, and dozens more.

Battelle was a founding Board member of the Online Publishers Association and currently sits on the board of the Interactive Advertising Bureau. He sits on various startup advisory boards and served for nearly a decade on the Board of his children’s school.

Battelle’s honors and awards include: “Global Leader for Tomorrow” and “Young Global Leader” by the World Economic Forum in Davos, Switzerland; finalist rank in the “Entrepreneur of the Year” competition by Ernst & Young; “Innovator – One of Ten Best Marketers in the Business”by Advertising Age; and one of the “Most Important People on The Web” by PCWorld. Battelle holds a bachelor’s degree in Anthropology and a master’s degrees in Journalism from the University of California, Berkeley.

Photo of Marshall Kirkpatrick

Marshall Kirkpatrick

Little Bird

Seven years ago, presenter Marshall Kirkpatrick worked at a
convenience store in a small town in Oregon, today he’s become one of
the most successful tech industry bloggers online (formerly lead
writer at both TechCrunch and ReadWriteWeb) and is now the CEO of a
venture-backed company called Little Bird. Little Bird helps anyone
do the kind of work that Marshall did to make his career in the social
web: to find the right people, to discover key information, to act
fast and raise your voice by adding value to conversations on a global

Matt Marshall


Editor and CEO of VentureBeat

Photo of Anand Iyer

Anand Iyer

Microsoft Corp.

Anand joined Microsoft in January 2005 as an Evangelist, Microsoft’s ambassador to the Northern California region. During his tenure there, he has been in the midst of several launches, such as Visual Studio, SQL Server, Vista, Office and many others. He has spoken at over a hundred conferences on a variety of topics. Anand is actively involved in the startup community in the Silicon Valley and works closely with Microsoft’s Emerging Business Team. Before joining Microsoft, Anand worked for Cisco Systems’ New Business Ventures team, pioneering XML-based manageability solutions. During his five-year tenure as a Technical Lead and Software Engineer, Anand worked closely with customers to fine-tune his product features. Anand has extensive experience software methodologies, and has worked on several development platforms, including Linux and Unix. He is fluent in C, C++, Java, and PERL. Anand has also earned two patent awards related to manageability solutions on networking platforms. Anand graduated from Purdue University (Go Boilers!) with a degree in Computer Engineering.

Manoj Ramnani


DubMeNow is Manoj’s brainchild and as CEO of the company his focus is to drive the strategic vision and direction, build the executive team and establish strategic partnerships. Manoj is an entrepreneur with more than 10 years of experience starting and growing firms in the Information Technology arena. His experience spans IT and management in the healthcare, eLearning and federal consulting verticals as well as development of enterprise mobile applications.
Prior to DubMeNow, Manoj founded Astegic Inc, an information technology firm specializing in providing commercial and government solutions. Manoj built Astegic into a multi-million dollar organization with offices around the world. He has over 10 years of experience in the IT industry and has management experience in the healthcare, eLearning, Federal IT consulting and Enterprise Mobile application verticals. He has successfully managed many organizations such as MRInfosys, Astute, Acutus, NoesisMD and Astegic in various senior management roles. Currently he serves on the board of MPTrax, TaxScan, Jobzoomer and NoesisMD.
Manoj is a graduate of George Washington University’s

Photo of John Rourke

John Rourke

Bantam Networks

John Rourke is a serial entrepreneur in technology and media ventures. Since 1995, John has focused exclusively on ventures and projects in the internet space. At Bantam Networks his role is to oversee all Company operations and spearhead the go-to-market strategy. John is also the co-founder of Aperio Networks, LLC, a Web 2.0 internet development and consulting company that John founded with Bantam CTO Henry Poydar in 2003. Developing both B2B and B2C web applications, the Ruby-on-Rails firm publishes user-generated content sites such as,,, and in the web collaboration space, as well as other B2C promotional sites for brands. John started his work in the internet sector in 1995 as the creator of SmartRoute Systems’ award-winning, the internet’s first traffic information site, and SmarTravelerTV, cable television’s first traffic channel. Before his integrated-media brand experience with SmartRoutes, which was acquired by Viacom/Westwood One, John was a co-founder of other technology ventures which included Automatic Toll Communications, Inc. (1990 – 1995) a non-stop electronic toll collection and smart-car technology developer acquired by SAIC, and MultiLink, Inc. (1985-1989) a leading teleconferencing systems and services company acquired by PictureTel.

John was appointed by two Massachusetts Governors to serve consecutively on an oversight committee for the state’s e-government initiatives. John is a director on the board of the IMCCA, the conferencing and collaboration industry trade association. He holds a Bachelor of Arts degree from Boston College, 1984, and is a co-inventor of US patent 5289183 related to smart-car technology.

Photo of Andre Charland

Andre Charland

Nitobi Inc.

Andre Charland is the co-founder and CEO at Nitobi Inc. He’s been involved in Internet software development for almost a decade. As an advocate for usability and user experience, he speaks regularly on Ajax and web usability. Most recently Andre presented at MAX, the Adobe AIR Bus Tour, and AjaxWorld. Andre is the co-author of “Enterprise Ajax”, published by Prentice Hall this summer, and maintains his own blog at

Photo of Shion Deysarkar

Shion Deysarkar


Shion is an executive at Creeris Ventures, a venture capital and incubation firm. At Creeris, Shion works on the management teams of a few of the firm’s portfolio companies, including Computational Crawling and Plura Processing. With both companies, his primary responsibilities are marketing, business development, and assisting with overall strategy. He also helps implement customer-facing technologies for these companies.

Prior to joining Creeris, Shion ran his own software consulting firm that developed predictive software for the oil industry. Shion holds a B.S. in Computer Science from Carnegie Mellon University and an MBA from Rice University.

Photo of Aaron Hurley

Aaron Hurley


Aaron Hurley is the founder and CEO of, where you can find him tracking his weight, meditation and his meager sleep regimen. Aaron is a SF Bay Area based web developer with more than 15 years of development behind him, beginning with a jurassic age Orlando Magic website in the early 90’s and more recently overseeing the development, production, and launch of a variety of large, scalable websites in the social networking space, including zeaLOG.  Aaron also served as founder and CEO of FilmFX, a motion image processing software company with products primarily intended to make video look like film. You have likely seen FilmFX in music videos, television shows, and feature films including Pixar’s “The Incredibles.”

  • 3Tera, Inc
  • Ascentium
  • Awareness
  • HiveLive, Inc.
  • ImageSpan
  • Jive Software
  • Juniper Networks
  • Kapow Technologies
  • Keynote Systems
  • LithiumTechnologies
  • Nokia
  • nomee
  • Qtask
  • Rackspace Hosting
  • Remy
  • TamTamy
  • Vignette
  • Yola (fka SynthaSite)
  • Znak
  • IBM
  • eBay
  • Microsoft Corporation
  • Adobe Systems, Inc.
  • EffectiveUI
  • Germany Trade & Invest
  • NeuStar
  • ONEsite

Sponsor & Exhibitor Opportunities

Natalia Dugandzic

Media Sponsor Opportunities

Matthew Balthazor

Speaker / Program Ideas

Have a suggestion for a speaker or topic at Web 2.0 Expo San Francisco? Send an email to:

Press/Media Inquiries

Maureen Jennings


Natalia Wodecki

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