Smart Work: Embrace Change & Empower Your Teams to Drive Growth and Innovation - A Panel Discussion

Sponsored, Web 2.0 at Work
Location: 2016 Level:
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In today’s global business environment, the only constant is change. Organizations who can respond quickly by leveraging agile business models and dynamic business processes are uniquely positioned to win. IBM Web2.0 software can help your organization be more effective and innovate in challenging times. IBM also understands first-hand that connecting with customers takes personalization, collaboration, community and co-creation. Come learn from and ask questions of our IBM experts that support enterprise mashups, social media software and Web 2.0 application development and learn how you can provide a truly collaborative real-time working environment for your employees, partners and suppliers and leverage your customer community. Sponsored by IBM.

Photo of Kathy Mandelstein

Kathy Mandelstein

IBM Software Group

Kathy Mandelstein currently oversees worldwide marketing programs, web and events for IBM Software Group focused on the business value of effective software delivery and IBM Rational. Kathy has been a pioneer in launching successful social media marketing efforts, as well as developing both dedicated communities and participating in established communities on the web. Over the past six years, Kathy led and, as well as marketing programs to developers for all of IBM. Her past history includes leading various Web development and marketing teams in IBM Software Group. She has focused on software development teams and Business Partners for the last eleven years and began at IBM by leading the Java and e-business campaigns for these audiences.
Before joining IBM in 1997, Kathy managed one of the earliest successful retail Web sites, Kathy has over 22 years of professional experience in the areas of management, marketing, sales, web development, advertising and corporate communications. Mrs. Mandelstein holds a B.S. from the University of Texas at Austin and a Global MBA from the University of Texas at Dallas. Past speaking engagements include Web 2.0 Expo, Evans Data Conferences, Marketing Sherpa Conference, SD Best Practices, Java One and numerous IBM conferences, events, webcasts, podcasts and IBM TV segments. Quoted in the press including:InternetNews, Information Week, ComputerWorld, InfoWorld, B2B Magazine, PCWorld, SD Times, CNet, Dr Dobbs Development Journal, and Integration Developer News. Featured in Laura LeMay’s book “Creating Web Sites that Sizzle” and Sandy Carter’s book “The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market.” Follow Kathy on Twitter: @katmandelstein

Web sites include:,,,,

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Ryan Boyles

IBM Software Group

As the community manager for Project Zero, Ryan is immersed in the intersecting worlds of Agile software, social media, web application developers and open communities. Ryan Boyles is a software developer in IBM Application Integration Middleware Software where he seeks daily opportunities to help simplify the development of situational applications. Project Zero is the community driving commercial development of IBM WebSphere sMash with continuous feedback and open development. He fosters collaboration using social software to break down barriers with the understanding that Web2.0 is about people, disruption and amplified serendipity; not technology. Ryan is obsessed with mobile and declarative living, and the impact of the social web on business, society, and everyday life. Ryan has been developing web applications and user interfaces throughout his 12 years at IBM. He spent 9 years in Tivoli Software working as Chief Programmer and Development Lead on systems management products for event management and monitoring of distributed networks. Ryan started blogging back in 2000ish, but mostly twitters now. Ryan is one of the founding organizers of Triangle Tweetup and most recently organized the Raleigh Twestival to benefit Charity:Water. Ryan Boyles has a B.S. in Computer Science from North Carolina State University. He works at IBM’s Research Triangle Park Laboratory in North Carolina and is an accomplished IBM Inventor with over a dozen patents. Follow Ryan on Twitter @theRab

Websites include:,,

Tom Deutsch

IBM Software Group

Tom Deutsch serves as a Program Director in IBM’s Information Management in the CTO’s office. Tom works with a team focused on emerging technology and is helping customers adopt IBM innovative Enterprise Mashups offering. Tom came to IBM through the FileNet acquisition, where he had responsibility for FileNet’s flagship Content Management product and spearheaded FileNet product initiatives with other IBM software segments including the Lotus and InfoSphere segments.With more than 20 years in the industry, Deutsch is an expert on both the technical and strategic business issues facing the Enterprise today. In his professional past, Deutsch founded two successful startup companies and served at the management level at several large end-user organizations. Deutsch earned a bachelor’s degree from Fordham University in New York and an MBA degree from the University of Maryland University College.

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Ted Stanton


Ted is a product manager at IBM for Lotus Connections. As a product manager, Ted works with multiple IBM teams to enable colleagues, customers, and partners on the business value of social software. Prior to joining the product management team, Ted was a Premium Service Manager and software engineer for IBM’s Lotus Brand. Ted holds 19 IBM software product certification, has published multiple articles and books, holds a social tagging patent, and is often called to present to customers, partners, and colleagues for conferences such as Lotushpere, The View, and DNUG.

  • 3Tera, Inc
  • Ascentium
  • Awareness
  • HiveLive, Inc.
  • ImageSpan
  • Jive Software
  • Juniper Networks
  • Kapow Technologies
  • Keynote Systems
  • LithiumTechnologies
  • Nokia
  • nomee
  • Qtask
  • Rackspace Hosting
  • Remy
  • TamTamy
  • Vignette
  • Yola (fka SynthaSite)
  • Znak
  • IBM
  • eBay
  • Microsoft Corporation
  • Adobe Systems, Inc.
  • EffectiveUI
  • Germany Trade & Invest
  • NeuStar
  • ONEsite

Sponsor & Exhibitor Opportunities

Natalia Dugandzic

Media Sponsor Opportunities

Matthew Balthazor

Speaker / Program Ideas

Have a suggestion for a speaker or topic at Web 2.0 Expo San Francisco? Send an email to:

Press/Media Inquiries

Maureen Jennings


Natalia Wodecki

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