Building a Social Media Strategy Using SocialMap

Marketing & Community, Workshop
Location: 2006 Level:
Average rating: ***..
(3.50, 4 ratings)

The mandate for a social media strategy is a very open-ended beginning to what can be a difficult learning process. This 3 hour workshop presents brand owners with a structured approach to developing a strategy, taking into account the unique needs of their own brand and market position. Companies of all sizes – from the world’s largest consumer packaged goods, media and retail brands to 5-person start-ups to non-profits – have implemented SocialMapTM in their work with Real Branding. This highly interactive session gives attendees the chance to try it out for themselves, working collaboratively with other attendees and working through examples with real-world brands in attendance.

Photo of Mark Silva

Mark Silva

Real Branding

Mark Silva founded Real Branding in 1994 to pioneer the emerging field of digital communications for brands. He serves as senior consultant and agency sponsor for many of Real Branding’s long-term clients as well as emerging interests. Silva brings over 20 years of traditional and online advertising experience directing strategic planning, account and creative teams with his passionate, visionary approach to integrated communications.

At Real Branding Silva has lead online brand strategy for blue-chip companies including AOL, ABC, Anheuser-Busch, Coca-Cola, Corona, Diageo, Disney, HBO, Scottish & Newcastle, Unilever and Warner Bros. Before founding the agency, Silva drove strategic planning, creative direction and new business development at high-tech and recruitment advertising agencies including FCB, TarGet, and Omnicom/Bernard Hodes. He was instrumental in launching CareerMosaic, one of the first 100 commercial websites. Silva cut his agency teeth on high-tech accounts including AMD, BayNetworks, National Semiconductor, Sybase and Symantec.

Comments on this page are now closed.


Robert Andrade
04/02/2009 11:57am PDT

nice session = the active participation was good. while i was skeptical at first it made me look outside for help and more collaborative in nature

Picture of Chris Dessi
Chris Dessi
03/31/2009 11:21am PDT

Fantastic session Mark. I’ll admit I hesitated regarding the “brainstorming session” but it was well worth it. Great to work through the ideas you presented immediately after. Effective.

Picture of Julie Blaustein
Julie Blaustein
03/30/2009 4:22pm PDT

Hell Mark,

I am planning to attend. Looking forward to it.

Picture of Mark Silva
Mark Silva
03/27/2009 10:59am PDT

If you’re planning on attending this workshop, please send me a message via the Web2.0 Expo attendee network, in Facebook or on twitter @marksilva so we can bring the most relevant content for your needs.

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  • IBM
  • eBay
  • Microsoft Corporation
  • Adobe Systems, Inc.
  • EffectiveUI
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