SEO: From Soup to Nuts

Marketing & Community, Workshop
Location: 2006 Level:
Average rating: ****.
(4.48, 29 ratings)

Whether you are a developer or a marketer, a seasoned expert or a newbie, this workshop is for you.
Stephan will run through all the different requirements for a website that will ensure SEO success — from crafting content and code for search engines to essential tools and methodologies.

Whether you are Web 2.0 or Web 1.0, are a big brand or an unknown startup, have lots of content or just a little, you’ll need this SEO knowledge.

You will learn:

  • Best practices for both “on-page” and “off-page” SEO
  • Technical optimization — from URLs to HTML
  • Making content “sing” to the search engines
  • Site architecture issues and implications
  • Garnering links – creative strategies, pragmatic tactics (that work!)
  • Competitor analysis – reverse engineering their link networks, keyword portfolios etc.
  • Techniques for making Web 2.0 and rich media content search engine friendly
  • Ways to circumvent the SEO roadblocks common in Content Management Systems and e-commerce platforms
  • Optimizing blogs and RSS feeds – unique challenges and opportunities
  • Gaining placement in vertical search – image search, local search, product search, news search and more
  • Social media optimization – tactical ins-and-outs of Digg, StumbleUpon, YouTube, MySpace, LinkedIn, Wikipedia, Flickr, Twitter, etc.
  • A bevy of tools — many of them free
Photo of Stephan Spencer

Stephan Spencer

The Art of SEO

Stephan M. Spencer, M.Sc., is Founder and President of Netconcepts, a leading natural search marketing firm. Clients include Cabela’s, HSN, AOL, and Discovery Channel, to name a few.

Stephan is an author of the upcoming O’Reilly book “The Art of SEO” with co-authors Rand Fishkin, Jessie Stricchiola, and Eric Enge, due out in the Summer. Stephan is also a Senior Contributor to and to Practical Ecommerce, a monthly columnist on Search Engine Land, and he’s contributed to Multichannel Merchant, DM News, Catalog Age, Catalog Success, Building Online Business, Unlimited, and NZ Marketing magazine among others. He is co-author of the analyst report “The State of Search Engine Marketing 1.0 – New Strategies for Successful Cataloging” published by Catalog Age.

Stephan is a frequent speaker at Internet conferences around the globe (including Berlin, London, Toronto, Santiago, Auckland, New York, Chicago, San Francisco, Los Angeles, and places in between) for organizations such as the DMA, the AMA,, Internet Retailer, SMX, IncisiveMedia (Search Engine Strategies), IQPC and IIR.

Stephan is an avid blogger. He blogs primarily on his own blog, Stephan Spencer’s Scatterings. But his posts can also be found on Searchlight (part of the CNET Blog Network), Blog, Natural Search Blog,, MarketingProfs Daily Fix, Changes For Good, and Google, I Suggest….

Comments on this page are now closed.


Picture of Laura Lacy
Laura Lacy
04/06/2009 3:26am PDT

Excellent session although it was a little basic. I wish that you went into more advanced techniques.

Ewa Kubin
04/03/2009 7:16am PDT

great session. Thank you!

Ben Rapin
04/02/2009 3:51am PDT

great speaker, great actionable info…look forward to reading more on his blog.

Sandra Wolfe
04/02/2009 3:40am PDT

This was a great session. I left with information I can really use.

chuck Lenatti
04/01/2009 10:26am PDT

I thought it was a very good session. Even at 3 hours, I wish it was longer

Picture of Mark Clarke
Mark Clarke
03/31/2009 4:57am PDT


Kevin Rohrbaugh
03/31/2009 3:37am PDT

Slides available at:

Picture of Mark Clarke
Mark Clarke
03/31/2009 3:21am PDT

Does anyone have the link that the speaker posted at the beginning of this workshop? Thank You!

  • 3Tera, Inc
  • Ascentium
  • Awareness
  • HiveLive, Inc.
  • ImageSpan
  • Jive Software
  • Juniper Networks
  • Kapow Technologies
  • Keynote Systems
  • LithiumTechnologies
  • Nokia
  • nomee
  • Qtask
  • Rackspace Hosting
  • Remy
  • TamTamy
  • Vignette
  • Yola (fka SynthaSite)
  • Znak
  • IBM
  • eBay
  • Microsoft Corporation
  • Adobe Systems, Inc.
  • EffectiveUI
  • Germany Trade & Invest
  • NeuStar
  • ONEsite

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