Effective Twitter for Communication & Product Integration

Location: 2001 Level:
Average rating: ****.
(4.32, 22 ratings)

Twitter is a great way for small companies and big brands alike to connect with customers. This session will look not only at businesses that are using Twitter for effective customer-facing communication, but also at companies that are integrating their products with Twitter. Examples will form the core of the presentation, and the discussion will look at best practices you can use, along with mistakes you can avoid.

Photo of Sarah Milstein

Sarah Milstein


Sarah Milstein is TechWeb’s General Manager and Co-Chair for Web 2.0 Expo; she is also coauthor with Tim O’Reilly of The Twitter Book. Previously, she was on the senior editorial staff at O’Reilly Media, where she founded the Tools of Change for Publishing Conference (TOC) and led development of the Missing Manuals, a best-selling series of computer books for non-geeks. Before joining O’Reilly in 2003, Sarah was a freelance writer and editor, and a regular contributor to The New York Times. She was also the CSA program founder for Just Food, a local-food-and-farms non-profit, and co-founder of Two Tomatoes Records, a label that distributes and promotes the work of children’s musician Laurie Berkner.

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John Wyatt
04/29/2009 1:36pm PDT

Changed my opinion of whether to pitch reputation management to one of my clients. I went & watched some more at blog.web2expo.com/2009/02/s... . Two Thumbs up.

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Sarah Milstein
04/02/2009 1:45pm PDT

Thanks, Debbie! The book will be out in May. If you didn’t get the discount code, feel free to email me for it (sarah.milstein@gmail.com).

Debbie Gorski
04/02/2009 1:30pm PDT

Wonderful presentation, I loved it! When will your book be available?

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Sarah Milstein
04/02/2009 5:28am PDT

Thanks so much, Ben. If you haven’t already grabbed it, the PDF I posted on this Expo site lists all the tools.

Ben Rapin
04/02/2009 3:54am PDT

Great presentation, look forward to playing with some of the tools discussed.

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Sarah Milstein
04/01/2009 2:16pm PDT

Thanks so much for the comment, Karen!

Karen Weed
04/01/2009 12:11pm PDT

Outstanding presentation – targeted, professional and packed with information you can use right away.

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Sarah Milstein
04/01/2009 6:38am PDT

I didn’t get your comment until after the session, Dennis. But I’ll definitely keep the site in mind for future presentations and for our book. And I’ll look into other resources. Thanks for putting this issue in front of me.

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Dennis Lembree
04/01/2009 4:06am PDT

Sounds like a great presentation! Maybe you can mention this web accessible version of Twitter: www.AccessibleTwitter.com

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Sarah Milstein
03/19/2009 2:26am PDT

Thanks for the comment, Joe. Always helpful to hear what participants are looking for!

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Joe @A Spector
03/19/2009 2:16am PDT

Curious to learn how to make the most of all the data on Twitter and how to avoid getting trapped by noise.

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