Standards and Your Business

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Standards embody the purest technology and are developed in collaborative environments that are free from competitive motives and politics. Yeah, right. Success in standards requires not only great technology, but also diplomacy, comprise, and even lawyers. Standards can influence your project’s features and designs. Sometimes they line up with your projects, sometimes they lead the way, and other times they can hold you back. This panel will explore how standards are developed, how those standards can fit or clash with your project, and how you can get effectively involved.

Photo of Marshall Kirkpatrick

Marshall Kirkpatrick

Little Bird

Seven years ago, presenter Marshall Kirkpatrick worked at a
convenience store in a small town in Oregon, today he’s become one of
the most successful tech industry bloggers online (formerly lead
writer at both TechCrunch and ReadWriteWeb) and is now the CEO of a
venture-backed company called Little Bird. Little Bird helps anyone
do the kind of work that Marshall did to make his career in the social
web: to find the right people, to discover key information, to act
fast and raise your voice by adding value to conversations on a global

David Rudin

Microsoft Corp.

As an attorney in Microsoft’s Interoperability Group, David Rudin specializes in legal, policy, and business issues arising from standards. David works closely with the product teams on topics covering the entire standards lifecycle, including the formation of standard setting organizations, governance, technology submissions, patent licensing obligations, disclosures, implementation issues, and general counseling. David’s practice focuses on media, DRM, and online standards related to areas such as optical disc format and content protection, music metadata, home networking, and website syndication. David has worked with standards organizations including the Open Web Foundation, SMPTE, W3C, DVD CCA, DLNA, DECE, DDEX, DVB, and AACS. Before joining Microsoft, David practiced law in Dow Lohnes’s Media and Information Technology group and was a software consultant in Lotus Development Corporation’s Architected Solutions Group. David holds a law degree and a Master of Science in Management Information Systems from Boston University.

Eran Hammer-Lahav


Eran Hammer-Lahav is an active standards developer and open web advocate, working for @WalmartLabs as architect for the mobile web services team. Most recently was the lead author and editor of the OAuth specifications. Previously, founder of Nouncer, an startup building social content distribution technologies, focused on scalability and performance. Prior to Nouncer, Eran headed software development for financial institutions, and managed tech for political and governmental organizations with focus on social networks. In 1994 Eran founded ‘A Different Stage’, one of the first online publisher for short prose. Eran attended Tel Aviv University Film School and, is an avid farmer, and the owner of three emus all named Kevin.

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David Recordon


David Recordon is the Senior Open Programs Manager at Facebook, where he leads open source and open standards initiatives. He joined Facebook from Six Apart where he focused on platform strategies, and previously worked at VeriSign in the emerging business group. David has played a pivotal role in the development and popularization of key social media technologies, such as OpenID and OAuth. He collaborated with Brad Fitzpatrick in the development of OpenID, which has since become the most popular decentralized single-sign-on protocol in the history of the Web. In 2007, he became the youngest recipient of the Google-O’Reilly Open Source Award.

Photo of Clara Shih

Clara Shih

Clara Shih joined in 2006 and is responsible for Enterprise Social Networking Alliances and Product Strategy. Previously, she was the product line director of AppExchange,’s online business applications marketplace, for which she led the development of the Checkout payment services for partner applications. Independently, Clara developed Faceconnector (formerly Faceforce) in 2007, the first business application on Facebook. She is the author of a new book, “The Facebook Era” (Prentice Hall) about how online social networking is tranforming customer relationships and how we approach sales and marketing.

Previously, Clara worked in strategy and business operations at Google and as a software developer at Microsoft. Clara holds B.S. and M.S. degrees in computer science and economics from Stanford University, as well as a Master’s Degree in internet studies from Oxford, where she studied as a Marshall Scholar. She blogs at and is clarashih on twitter.

  • 3Tera, Inc
  • Ascentium
  • Awareness
  • HiveLive, Inc.
  • ImageSpan
  • Jive Software
  • Juniper Networks
  • Kapow Technologies
  • Keynote Systems
  • LithiumTechnologies
  • Nokia
  • nomee
  • Qtask
  • Rackspace Hosting
  • Remy
  • TamTamy
  • Vignette
  • Yola (fka SynthaSite)
  • Znak
  • IBM
  • eBay
  • Microsoft Corporation
  • Adobe Systems, Inc.
  • EffectiveUI
  • Germany Trade & Invest
  • NeuStar
  • ONEsite

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