The Open Enterprise: How Web Tools and Culture Are Remaking Business

Fundamentals, Web 2.0 at Work
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I am undertaking a long-term research project starting in November 2008 to examine the impact of Web 2.0 technology and culture on the enterprise: The Open Enterprise 2009 Study & Report. This project will be innovative on several levels, since I will be employing crowdsourcing to help determine and weigh various elements of the study, the companies to be researched, and other aspects of the line of inquiry. This presentation will be an interim report, since the study will not be concluded until June 2009. I plan to discuss the motivations for business adoption of Web 2.0 tools and technologies, and the barriers to their adoption; the types of tools and technologies involved; the sorts of investments being made; and the ways Web 2.0 is changing the way business is conducted.

Photo of Stowe Boyd

Stowe Boyd

I am best known these days for my writing (and the thinking behind it, I hope) at /Message, hence the /Messengers. I am obsessed with social tools, and their impact on business, media, and society. I coined the term “social tools” in 1999, the same year I started blogging, and I haven’t looked back since. Writing and working with clients takes most of my time, but I also speak at various events, such as Reboot, Lift, Shift, Mesh, Enterprise 2.0, Office 2.0, Under The Radar, Next08, and Web 2.0 Expo, to name only a few.

Oliver Marks

Oliver Marks & Associates

Oliver Marks provides seasoned independent consulting guidance to companies on the effective planning of ‘Enterprise 2.0’ strategy, tactics, technology decisions and roll out.

Oliver blogs on ‘Collaboration 2.0’ for ZD Net, providing pragmatic discussion of real world collaboration initiatives and tools.

With extensive senior management practical experience in international enterprise collaboration, Oliver previously managed the Sony PlayStation ‘WorldWide Studios’ collaboration extranet, and has worked with the American Management Association, Sun, Docent/SumTotal Systems, Harvard Business School and McKinsey & Company on major initiatives around knowledge transfer and change management. Oliver has dual US/UK citizenship and has worked on Asian, European and American global enterprise collaboration, and spoken at various conferences. He is based in San Francisco. His personal blog is at

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Kevin Rohrbaugh
04/01/2009 8:43am PDT

Unfortunately, this talk was like a lot of E2.0 stuff and not “about” anything. Until E2.0 decides what business problem it is seeking to solve, it’s going to keep being looked as as drivel. Now is not the time to be selling hype inside large corporations.

  • 3Tera, Inc
  • Ascentium
  • Awareness
  • HiveLive, Inc.
  • ImageSpan
  • Jive Software
  • Juniper Networks
  • Kapow Technologies
  • Keynote Systems
  • LithiumTechnologies
  • Nokia
  • nomee
  • Qtask
  • Rackspace Hosting
  • Remy
  • TamTamy
  • Vignette
  • Yola (fka SynthaSite)
  • Znak
  • IBM
  • eBay
  • Microsoft Corporation
  • Adobe Systems, Inc.
  • EffectiveUI
  • Germany Trade & Invest
  • NeuStar
  • ONEsite

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