Best Practices in Social Media Integration for Web Publishers and Content Providers

Marketing & Community
Location: 2006 Level:
Average rating: ***..
(3.78, 23 ratings)

Social Media sites such as Digg, StumbleUpon, and Facebook have changed the way content providers and web publishers distribute content. The traffic that social media sites send to web publishers has now become one of their most significant and indispensable sources of traffic. Increasingly, publishers are thinking of every page as a potential entry point for users and adapting the user experience on article pages accordingly. This session will explore some of the best practices employed by publishers who have been successful in gearing their brands, user experiences, and content toward increasing traffic from social media sites and providing a relevant experience to help engage those users and monetize the traffic.

Photo of Bob Buch

Bob Buch


Bob Buch is Vice President of Business Development for Digg where he leads syndication efforts and manages the company’s relationships with strategic partners. Bob manages a team responsible for driving new user growth, deeper engagement, and increased revenue through the development of key partnerships.

Prior to joining Digg in 2007, Bob spent more than nine years working in the online media space. During law school he founded AimTV, a pioneer of video advertising on the web. After AimTV sold to Netzero (NASDAQ:UNTD) in 1999, Bob joined Macromedia’s business development group. Bob also co-founded Fluid Music, where he worked with American Idol and Billboard to bring emerging artist websites to market under those brands.

Bob has a J.D. from UC Hastings School of Law and is a member of the California State Bar.

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Picture of Joe @A Spector
Joe @A Spector
03/19/2009 2:22am PDT

Interested in putting some numbers on the table here and go into issues beyond traffic or branding. What is the ROI and revenue strategy or both the provider and user of these tools?

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  • Ascentium
  • Awareness
  • HiveLive, Inc.
  • ImageSpan
  • Jive Software
  • Juniper Networks
  • Kapow Technologies
  • Keynote Systems
  • LithiumTechnologies
  • Nokia
  • nomee
  • Qtask
  • Rackspace Hosting
  • Remy
  • TamTamy
  • Vignette
  • Yola (fka SynthaSite)
  • Znak
  • IBM
  • eBay
  • Microsoft Corporation
  • Adobe Systems, Inc.
  • EffectiveUI
  • Germany Trade & Invest
  • NeuStar
  • ONEsite

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