You’re busy running your website. You’re monitoring uptime and performance, tweaking and tuning to ensure a fast, reliable user experience. But it’s hard to tie your hard-won victories back to the business, because you lack an integrated understanding of end user experience.
From the smallest startup to the biggest global enterprise, companies that run websites have a fragmented understanding of their web health. Different teams are in charge of analytics, performance, usability, communities, customer feedback, and competitive analysis. Nobody has the big picture. The results are painful: Missed opportunities, frustrated users, spiraling costs, and a complete disconnect from what visitors really want.
As you figure out how to do more with less, you can’t afford this kind of wasted effort. You need complete web visibility so you can make careful adjustments and immediately see their impact. You need an integrated view of your website and your visitors.
For web operators, this workshop will show you what the rest of the company already knows about the website, and how you can leverage this information to improve the way you work. You’ll also learn how to tell the rest of the organization what you’re doing and how it affects the business as a whole. The presenters—authors of the upcoming book “Watching Websites,” an O’Reilly Media book currently scheduled for release at Web 2.0 Expo San Francisco—will use real-world examples from a wide range of tools and industries to show you how to build an integrated understanding of web health, and how to make web operations relevant to a broader audience.
How to share the health of your website with the rest of your organization
How to get a complete picture of end user experience
How to integrate customer feedback and behavioral data with technical measurements of your website
Things the rest of the company knows about the web that you wish you did
How to choose the right KPIs for the kind of website you’re running
Alistair is a principal at analyst firm Bitcurrent, and a frequent contributor to the GigaOm family of sites. Prior to Bitcurrent, Alistair co-founded"Coradiant":http://www.coradiant.com, a leader in online user monitoring, as well as research firm Networkshop. He has held product management positions with 3Com Corporation, Primary Access, and Eicon Technology.
Alistair has coordinated and spoken at a wide range of industry events, including Interop, Structure, Web2Expo and Unconference. He is the author of numerous articles on Internet performance and security, and co-author of Managing Bandwidth: Deploying QOS in Enterprise Applications from Prentice-Hall.
Alistair is currently working on the forthcoming Watching Websites for O’Reilly.
Sean Power is a consultant, analyst, author, and speaker. He is the co-founder of Watching Websites, a boutique consulting firm focusing on early stage startups, products, and non-profits as they emerge and mature in their niches. He has built professional services organizations, and traveled across North America delivering engagements to Fortune 1000 companies. He helps executives understand their competitive landscape and the future of their industry. He has done technical editing for Troubleshooting Linux Firewall for Addison-Wesley, and co-authored Complete Web Monitoring with Alistair Croll for O’Reilly Media.
Sean has had first-hand experience creating and implemented social computing strategies with larger companies like MTV and smaller startups like Akoha. He is active in the social computing space, using Twitter and blogs as his communication platforms of choice. He often speaks on the subject of product acceleration, measurement, or social computing in clinics, workshops, presentations, and one-on-one training.
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