Top 10 Customized Analytics Reports

Marketing & Community
Location: 2006 Level:
Average rating: ****.
(4.00, 3 ratings)

Sure, you know how to create standard reports, but what can you do if you really dig into the analytics? In our session, we’ll show you how to easily create in-depth analytics reports using a variety of sources. Our top 10 customized analytics reports include a motive analysis (where you can analyze the motive of individual keywords and then optimize your high-level messaging), click through rate analysis (where you optimize meta descriptions for better performance without affecting your positioning), member vs. non-member analysis (where you look at how members differ online versus non-members), and much more!

Discussion topics:

  • Why analytics are important
  • Types of analytics reports
  • How to properly use your analytics

Craig Hordlow

Red Bricks Media

Half scientist, half entrepreneur, Craig is Red Bricks Media’s Chief Strategist and guardian of the “special sauce” that makes up our marketing strategy. Since 1999, he has been on the cutting edge of Search Engine Optimization, helping a range of clients achieve significant sales improvements through higher search rankings. Craig’s rigorous experimentation and innovative analysis have become the basis for Red Bricks Media’s approach to all SEO engagements. Before Red Bricks Media, Craig founded and was CEO for Community Musician, an online service that grew to over 90,000 members and over six figures in revenue in just one year. When he’s not playing guitar and singing lead in his band, Erogenous Jones, Craig publishes thoughts on his Mostly Search Blog and teaches Search Engine Optimization at Academy X in San Francisco, CA. Craig holds degrees in English and Molecular Biology from St. Lawrence University and the University of Oregon, respectively.

Comments on this page are now closed.


Picture of Mark J. Levitt
Mark J. Levitt
04/07/2009 9:17am PDT

@Dawn, looks like they’re up now.

Dawn Fu
04/07/2009 4:41am PDT

I couldn’t make it to this presentation because of the time change. Can somebody tell me how I can get the slides for this presentation? Thanks.

Lauren Gogarty
04/06/2009 9:25am PDT

great session – clearly a thought leader in the field, truly insightful, useful & accessible content and, yes, a funny guy.

Ciemore Muniche
04/04/2009 10:52pm PDT

Great talk, loved the philosophy part and Motive Analysis. Funny guy, too.

Patricia Torres
04/03/2009 8:58am PDT


Picture of Allison Gillespie
Allison Gillespie
04/03/2009 8:54am PDT

Yes, its in Room 2006 starting now

Patricia Torres
04/03/2009 8:49am PDT

I don’t see this on the schedule for today. Is this session still going on?

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  • IBM
  • eBay
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  • Germany Trade & Invest
  • NeuStar
  • ONEsite

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