Call for Participation Is Now Open - Proposals Due October 10

Call closed 11:59pm 10/10/2008 PDT.

We are now planning the program for the third annual Web 2.0 Expo in San Francisco. O’Reilly Media, TechWeb, and the Web 2.0 Expo Advisory Board invite you to share your insights and experiences at the category defining conference for the next generation web. From ideas through implementation, we’re looking for war stories, success stories, case studies, innovations and lessons learned. From start-ups to enterprises to independents, if you’re helping define the future of the web, we want to hear from you.

Session Formats: You may submit to speak in a 50 minute conference session or a three hour workshop. The 50 minute conference sessions are held April 1 – 3, 2009 and can be a single speaker, joint presentation, or a panel. If you have more in-depth content, several three hour workshops slots, scheduled for March 31 (the pre-conference day) are also available.

Tracks: Whether you are submitting for a 50 minute or three hour presentation, please choose the track which BEST fits your submission from the choices below.

Deadline:The Call for Participation has been extended. Proposals may now be submitted until until midnight PST October 10, 2008.

Main Conference Tracks (approximately 13 sessions per track)

  • Strategy & Business Models
    What are the critical and key strategies for building Web 2.0 businesses, platforms and business models? Tell us where the Web 2.0 rubber meets the road to revenue, or how to build a web platform from scratch. We’d like to hear from both startup guerrillas as well as platform gorillas, along with other enterprise-class Web 2.0 companies.
  • Marketing & Community
    Marketing is in a process of profound evolutionary change, and the agencies, brands, and individuals who can harness the power of 2.0 media and marketing will emerge as the leaders. We’re still chasing the state of the art in SEO and SEM (search engine marketing and search engine optimization), and now we need to understand SMO (social media optimization). Online marketing promises greater accountability and measurability, but metrics get complicated by syndication, widget marketing, audience fragmentation, and a dozen other factors. Conversational marketing asks us to bring transparency, engagement, and a human voice to our campaigns, but what media enable this and how does that work in the context of large, established brands? Do we have to give up control to play in the 2.0 world? And do the trends of next generation of media and marketing scale? We’ll look at fresh ideas, best practices, real world examples, and horror stories.
  • Design & User Experience
    It’s often said that in Web 2.0, the design IS the product. But what we mean by the practice of design is evolving, and the skill sets of web designers have evolved with them. Additionally, the web is no longer delivered solely on big displays, but is increasingly being made available on smaller devices. How do we bring the skills that have served us well for the past several years to mobile devices? How do the expectations of your users change when they’re interacting with you on the go? How do you meet – if not exceed – them? This track looks at the technical concepts, process innovations, design patterns, and frameworks that inform today’s web applications, from the perspective of user experience and interaction design.
  • Fundamentals
    Web 2.0 has many component parts. The core concept of the web as a platform continues to evolve and recent developments in cloud computing and platform-as-a-service are building out Tim O’Reilly’s original definition. We’ll discuss the state of the art and the relevant open questions around the building blocks of Web 2.0: user-generated content, tagging, collective intelligence, co-development with your users, cooperation, identity, trust, transparency and data ownership and access. This track is designed to help those newer to the Web 2.0 understand how to bring the core concepts of Web 2.0 together to deliver a great web application.
  • Development
    The Web has shown us a new way of building and releasing software. Moving at lightspeed is expected. Lightweight frameworks with support for standards and interactivity are the chosen weapons of the day. Ajax, Flash and now Silverlight provide the interactivity. The frameworks – such as Ruby on Rails, Django, and Dojo – ease development. Security is a major requirement for every app. Web services (and users) provide (and share) the data. This track is for experienced programmers looking to improve their understanding of the technical ecosystem – what’s baked now and what’s lurking below the radar.

Focus Tracks (approximately 5 conference sessions per focus track)

  • Web Operations
    Web Operations are critical to every organization that depends on the web for revenue. Your success depends on being ready to scale up in minutes to meet the combined load of Digg, Slashdot, Boingboing, and now the mainstream media too. In this developer-focused track you will learn how the big players like Flickr and Wikipedia build, manage, and grow their sites. Sessions will cover infrastructure automation, scaling Rails and LAMP stacks, virtualization and cloud computing, caching, load balancing, monitoring, and more.
  • Mobile
    The mobile web has been been undergoing a dramatic evolution, with the prevalence of the iPhone, Android and forthcoming Blackberry platforms. This track looks at the technical, business, design and marketing aspects of mobile web applications.
  • Security
    It should be no surprise that as Web 2.0 hits the mainstream, security issues move into the spotlight. Vastly more data is now accessible on the web, and as individuals and businesses move their computing into the cloud, they want to know that it will be there for them and those they trust, and doesn’t fall into the wrong hands. This track looks at technical, design and business aspects of security, from the assumption that true security is not a question of code alone.
  • Entertainment
    The rise of the participation age has caused widespread disruption in the media industry, but nowhere has the landscape been changed more so than in entertainment. Creation and consumption no longer have clear boundaries, and distribution is changing the game. Moreover, games, videos, and other digital content are finding forms of expression as media mash up, brands become content providers, and the social web looks more and more like a big game every day. Are games just another, more structured form of online communication? With unparalleled engagement and monetization metrics, what do other Web 2.0 developers have to learn from the innovators in the online entertainment space?

Other Programs

  • Launch Pad
    Are you an up-and-coming Web 2.0 company with a product or web site launch you’d like to coincide with the conference? Our Web 2.0 Expo Launch Pad series provides a platform for notable companies to debut. More information about submitting a company for Launch Pad will be available in the coming months. There is no fee for companies wishing to participate in Launch Pad. Submissions for Launch Pad will be open in November.
  • Web2Open
    The annual unconference continues, once again running concurrently with the Web 2.0 Expo conference. Plan to participate to experience this self-organized program. More information about the Web2Open will be available in January.

Themes and Memes at Web 2.0 Expo San Francisco 2009

Some of the concepts we’ll be exploring at Web 2.0 Expo San Francisco include:

  • Mobile Web – Finally the browser has gone mobile
  • Open Web – How to share data freely…and why
  • Scaling & Performance – Make sure you can handle your users and that you are fast enough to keep them
  • Security, Security, Security – Because if users can’t trust you, you ain’t going to last
  • Entertainment – Video, Games, Fun on the web
  • Going Offline – Google Gears & RIA Platforms
  • Facebook Apps – Can your business depend intrinsically upon others?
  • The Social Graph – How open can it get?
  • Web Operations, the "Web as Platform"
  • Search and Vertical Search
  • Machine vs. Human in Search, Mapping and Elsewhere
  • The Browser as Business Model
  • High Performance, High Scalability, High Availability
  • Social Networks and Identity
  • Internet Marketing and Measurability
  • Simplicity and Incremental Complexity
  • Tagging, Ranking, and User-generated Content

The Web 2.0 Expo is a mixture of implementation and inspiration. We want attendees to know what they need to do in the next 6 months and what’s going to be happening in the market in 18 months. Case studies, war stories and technological deep-dives are encouraged.

When describing your talk, please try to include answers to the following questions:

  • What will attendees learn?
  • What curtains have been lifted?
  • How can attendees use this?

Submit your proposal now – proposals due October 10, 2008

  • 3Tera, Inc
  • Ascentium
  • Awareness
  • HiveLive, Inc.
  • ImageSpan
  • Jive Software
  • Juniper Networks
  • Kapow Technologies
  • Keynote Systems
  • LithiumTechnologies
  • Nokia
  • nomee
  • Qtask
  • Rackspace Hosting
  • Remy
  • TamTamy
  • Vignette
  • Yola (fka SynthaSite)
  • Znak
  • IBM
  • eBay
  • Microsoft Corporation
  • Adobe Systems, Inc.
  • EffectiveUI
  • Germany Trade & Invest
  • NeuStar
  • ONEsite

Sponsor & Exhibitor Opportunities

Natalia Dugandzic

Media Sponsor Opportunities

Matthew Balthazor

Speaker / Program Ideas

Have a suggestion for a speaker or topic at Web 2.0 Expo San Francisco? Send an email to:

Press/Media Inquiries

Maureen Jennings


Natalia Wodecki

Contact Us

View a complete list of Web 2.0 Expo contacts.