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FFernando Madeira is the CEO of Terra Latin America, the largest internet company in the region, presents in 18 countries, including the United States, with 1,400 employees. Terra has approximately 60 million unique visitors per month and 8 million unique users on Terra TV, with an average of 55 million videos watched monthly. Since 1999, Terra is part of Group Telefónica, one of the largest open capital telecommunications companies in the world.
Madeira was at the head of practically all essential Terra areas since 1989, when the company operation started in Brazil. He was Marketing director when the brand was being launched; he was Access director when it wasn’t yet considered a commodity, and right before he took over his current position as General Director of Terra Latin America, he was president of Terra Brasil and helped the company achieve leadership of Brazilian Internet. Leading the regional operation, since 2005, he once again achieved leadership in total revenue and publicity.
A visionary, Madeira was always swimming against the market tide. Under his management, Terra built eight years ago the first Internet TV studio in Latin America.Currently, Terra TV reaches all countries and with over 1 million hours watched each month. Annually, more than 30% of the revenue comes from publicity in Terra TV
Fernando Madeira, Brazilian, 38-years old, is specialized at international institutions, including INSEAD, France, and Harvard, USA, in areas such as Marketing, Business Administration and Management .
Madeira had a leading role to play in the internet history in Brazil. In 2004, he was elected Entrepreneur of the Year of Technology by the Brazilian magazine Isto É Dinheiro.. In 2006, Fernando Madeira was chosen as global young leader by the World Economic Forum.