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Kelly Goto

Kelly Goto
Principal, gotomedia, LLC

Website | @go2girl

Kelly is the principal and founder of gotomedia, a San Francisco-based strategic consultancy specializing in user experience, research and interaction design. As a design ethnographer, Kelly continues to seek new methods of applying research-oriented design to interfaces, products, and mobile devices for clients such as Adobe, Apple, Macromedia, Veritas, and Bearing Point. With over 16 years of experience in the industry, Kelly has worked as a strategist and consultant for companies such as Verizon Wireless, Warner Bros. Online, the Blue Cross, Genentech and Wells Fargo. Kelly is a sought after international lecturer on the topics of branding, user experience, usability and design ethnography. Her book, Web Redesign: Workflow that Works is currently a best seller in the technology industry and has quickly become a standard for workflow and user-centered design principles.


Design and User Experience
Location: 2006 Level: Novice
Aaron Marcus (Aaron Marcus and Associates, Inc. (AM+A)), Jimmy Kim (Nexon), Erik Hersman (Ushahidi), Kelly Goto (gotomedia, LLC), Surya Vanka (Microsoft)
How do you make it easy to look bigger and more global than you are? How do you create a maintainable yet personal experience for users around the world? Hear about practices and the trade-offs multinational companies make to incorporate cultural diversity in user interface design. Read more.
Focus on Mobile Web
Location: 2022 Level: Novice
Rekha Murthy (www.rmurthy.com), Kelly Goto (gotomedia, LLC), John SanGiovanni (Zumobi), Raj Singh, Brian Fling (Fling Media), Russell Beattie (Amazon)
You've built your social networking site, embraced RoR, and Ajax-ified your stale 1.0 web presence. So what's next? Your audience is no longer sitting still—they are on the move and you need to keep up. WIth content migrating from desktop to mobile devices, flat-screen televisions, and GPS systems—you need to embrace multiple distribution systems and migration to a new environment and approach. Read more.
Design and User Experience
Location: 2002 Level: Novice
Kelly Goto (gotomedia, LLC)
The new web has become more than interaction; more than design. In this rapid-paced environment, companies and teams need to rethink their process and methodologies to keep up to the pace. Workflow veteran Kelly Goto combines both Agile and User Centered Design (UCD) methodologies to provide you with a new arsenal of best practices to align your design and development processes. Read more.