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Charlene Li

Charlene Li
Founder, Thought Leader, Altimeter Group

Website | @charleneli

Charlene contributes to Forrester’s offerings for the Interactive Marketing professional. She is a driving force behind Forrester’s Social Computing and Web 2.0 research, and examines how companies can use technologies like blogs, social networking, RSS, tagging, and widgets for marketing purposes. Charlene also blogs on these topics at her Groundswell blog and plans to publish a book by the same name in spring 2008. During her eight years at Forrester, Charlene has also led the Marketing and Media research team, and run Forrester’s San Francisco office. Prior to Forrester, Charlene was publisher of interactive media for the Community Newspaper Company in Massachusetts. Charlene also served on the board of directors for the Newspaper Association of America’s New Media Federation. Before that, Charlene was at the San Jose Mercury News, where she managed new product development. Charlene is one of Forrester’s most quoted analysts and has appeared in outlets like 60 Minutes, The NewsHour With Jim Lehrer, CNN, NPR, and BBC, as well as The Wall Street Journal, The New York Times, and BusinessWeek. She is also an accomplished and frequently requested public speaker, and has appeared at Web 2.0 Expo, Ad:Tech, Search Engine Strategies, and AlwaysOn. She has delivered keynote speeches at many events, including Forrester’s Consumer Forum and Television Forum. Charlene is a magna cum laude graduate of Harvard University and holds an M.B.A. from Harvard Business School.


Strategy and Business Models
Location: 2022 Level: Intermediate
Charlene Li (Altimeter Group), Josh Bernoff (Forrester Research)
Lurching from one Web 2.0 technology to the next, with no plan or buy-in from senior executives? It's time to develop a social strategy that delivers business results. This session will lay out a framework that creates a social strategy based on meeting business objectives with real-world ROI. Read more.
Location: Ballroom - 3rd Level Level: Novice
Max Levchin (Slide), Charlene Li (Altimeter Group)
Conversation Read more.