Sponsors
  • Etelos
  • IBM
  • Microsoft
  • Adobe Systems, Inc.
  • Cynergy
  • Nokia
  • Openmaru Studio
  • WebEx
  • AOL
  • Citrix Systems
  • Coghead
  • Confident Technologies
  • Disney
  • Disney
  • EffectiveUI
  • F5 Networks
  • HCL Technologies
  • Intuit Quickbase
  • Oracle
  • S60
  • Salesforce.com
  • Spinscape
  • Sun Microsystems
  • Symphoniq Corporation
  • TeleAtlas
  • Yahoo! Inc.
  • Amazon Web Services
  • Atlassian Software Systems
  • awareness
  • BroadSoft
  • Curl
  • Denodo
  • Dixero
  • Force10 Networks
  • Humanix Inc.
  • Intel
  • JackBe
  • Jaduka
  • Jive Software
  • Juniper Networks
  • Kapow Technologies
  • Keynote Systems
  • Leverage Software
  • LiquidApps
  • LithiumTechnologies
  • LongJump
  • Morfik
  • Mzinga
  • NeuStar
  • Octopz
  • ONEsite
  • OpSource
  • Panther Express
  • Profy
  • Real Time Content
  • Rearden
  • Rearden Commerce
  • Remy
  • Reply
  • spigit
  • StreamVerse, Inc.
  • StrikeIron
  • XBOSoft
  • Znak
  • O'Reilly Alpha Tech Ventures
  • Panorama Capital
  • ACM Queue
  • Berlin Partner
  • BlogHer
  • Business Marketing Association
  • Dr. Dobbs
  • Fast Company
  • GigaOM
  • Juniper Research
  • Mashable
  • MSDN Magazine
  • NewTeeVee
  • Revenue Magazine
  • TechNet
  • Technorati
  • Topix
  • Webware
  • Wired
  • WOW

Sponsor & Exhibitor Opportunities

Vicki Sanders
415-947-6107
vsanders@techweb.com

Media Sponsor Opportunities

Liliana Arancibia
415-947-6179
larancibia@cmp.com

Press/Media Inquiries

confpr@oreilly.com

or

Natalia Wodecki
415-947-6762
NWodecki@cmp.com

Contact Us

View a complete list of Web 2.0 Expo contacts.

Erin Hunter

Erin Hunter
Executive Vice President, comScore, Inc.

Website

Erin Hunter spearheads the Media Industry Solutions group at comScore Networks, overseeing the provision comScore’s analytical and consulting solutions for key clients. She is a seasoned industry analyst, with a background in marketing, marketing research, statistical modeling, and media consulting.

Prior to joining comScore, Ms. Hunter spent more than eight years at Marketing Management Analytics (formerly Media Marketing Assessment), a media consultancy in Westport, Connecticut where she used MMA’s proprietary regression-based methodology to quantify the return to clients on investment in traditional marketing vehicles. Ms. Hunter had responsibility for engaging and growing relationships with numerous blue chip clients, including Clorox, RadioShack, Procter & Gamble, Nestlé Purina Pet Care, and many others. As Senior Vice President, Ms. Hunter led a landmark effort between MMA, Information Resources, Inc. and Nielsen Media Research to measure the ROI of TV advertising on over 1,000 consumer packaged goods brands. The results of this broad study – titled How Advertising Works 2 – were widely published and utilized within the media industry.

Previously, Ms. Hunter contributed to the growth of the Coors and Keystone brands while at Coors Brewing Company in Denver, Colorado. Ms. Hunter began her career with Procter & Gamble where she was responsible for the marketing research of many established brands in the Soap and Household Cleaning sectors.

Ms. Hunter earned a BBA in marketing summa cum laude from University of Cincinnati.

Sessions

Marketing and Community
Location: 2009 Level: Intermediate
Rafe Needleman (CNET), Konrad Feldman (Quantcast), Erin Hunter (comScore, Inc.), Garrick Schmitt (Avenue A | Razorfish), Murtaza Hussain (Peanut Labs, Inc)
Consumers are rapidly adopting new behaviors powered by Web 2.0 technologies. What can demographics, metrics, and market research tell us about users, usage, and monetization? Find out more from this panel of consumer research experts about changes in online user behavior and how it affects internet marketing techniques. Read more.