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Garrick  Schmitt

Garrick Schmitt
VP, User Experience, Avenue A | Razorfish


Garrick Schmitt is Vice President of User Experience at Avenue A | Razorfish. Over the past eight years, he has helped a range of Fortune 500 clients and industry leaders envision and deliver breakthrough customer experiences across multiple platforms.

Most recently, Garrick has focused on emerging media, publishing and eCommerce. He has lead the design and development of several user-generated video products, a broadcast network, a mobile service and redesigned several specialty retailers.

In addition, he leads an in-house innovation team at Avenue A | Razorfish that is focused on next-generation consumer applications and technologies — including social media, viral messaging, mobile applications, interactive advertising and IPTV. He recently authored Avenue A | Razorfish’s Digital Design Outlook http://www.avenuea-razorfish.com/reports/RegDDO2007.html, as well as writing and editing the company’s Digital Design Blog http://www.digitaldesignblog.com

Prior to joining Avenue A | Razorfish, Garrick developed localized broadband content at Cox Interactive Media for Excite @Home and Looksmart and worked on early search and directory services for CNET’s Search.com and Snap.com, a media portal that later became NBCi.


Marketing and Community
Location: 2009 Level: Intermediate
Rafe Needleman (CNET), Konrad Feldman (Quantcast), Erin Hunter (comScore, Inc.), Garrick Schmitt (Avenue A | Razorfish), Murtaza Hussain (Peanut Labs, Inc)
Consumers are rapidly adopting new behaviors powered by Web 2.0 technologies. What can demographics, metrics, and market research tell us about users, usage, and monetization? Find out more from this panel of consumer research experts about changes in online user behavior and how it affects internet marketing techniques. Read more.