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George T.  LeBrun

George T. LeBrun
Chief Strategy Officer/GM, O'Reilly Insight Group

In addition to a 20-year career in commercial film and television as a writer/producer/director, George LeBrun has founded two companies, Lightstorm Media and VOX4, that offer consulting and licensing services to the some of the most influential media companies in the world, including Disney/The Jim Henson Company, Universal Music Group, NASCAR drivers, and many more. He has also held CEO and top-level management positions at Performance Monitor LLC, Business Development for Digital Standard LLC, and IPNetwork.com in corporate strategy, marketing, market research, and the licensing of intellectual property for companies such as HP, IBM, Oracle, Miramax TV, and Turner Broadcasting.

Prior to joining O’Reilly Media, George was the founder and CEO of Rule 13, a consulting company that helps companies assess and re-align their business rules, strategies, and innovation methodologies for the “experience economy.” Much of the company’s work relates to emerging trends & technologies, Web 2.0 applications, social media, new advertising platforms and methodologies, as well as multi-platform digital content development and distribution. Rule 13’s clients include Accenture and Best Buy, among others.

George holds a law degree and sits on the Advisory Board for the University of Texas School of Business SA. He is a member of the Writers’ Guild and the International Academy of Arts & Sciences.


Location: 2014 Level: Novice
George T. LeBrun (O'Reilly Insight Group), Joshua-Michéle Ross (OReilly InPractice)
Companies wanting to be successful on the social web will be listening to their customers in ways they never imagined and every operating group within an enterprise will see its business rules significantly change as we move deeper into the networked economy. Hear real-world experiences highlighting the successes and failures of traditional businesses that are trying to getting right. Read more.