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View a complete list of Web 2.0 Expo contacts.

Gina Poole

Gina Poole
Vice President, Social Software Programs & Enablement and SWG Web Marketing & Sales, IBM Software Group


Gina Poole is Vice President of Social Software Programs & Enablement, and SWG Web Marketing & Sales. She has worldwide responsibility for creating and optimizing programs that use IBM social software offerings and technologies to drive innovation and collaboration. She is charged with establishing SWG as the showcase for the benefits of social computing. In addition, Gina is responsible for IBM Software web marketing and online sales. She leads a worldwide team to deliver IBM’s software web presence, web marketing tactics including social media marketing, and web-based sales channels.

In her previous role, she was Vice President, Innovation and University Relations for IBM. She had worldwide responsibility for developing and executing internal programs that drive IBM’s strategic imperative for innovation further into IBM’s culture; and external programs for collaborating with clients, partners, governments and academia to foster innovation. Prior to that Gina was Vice President of Developer Relations for IBM where she had worldwide responsibility for IBM’s developer programs that attract early adopters of technology, individual developers, and independent software vendors to IBM with tools, technical information, education, and interactive on-line resources that help developers build their skills and deliver successful IT projects.

Gina began her career with IBM in 1984 as a programmer in the personal computer division. She has held a number of management positions in IBM’s software and hardware divisions including: strategy and operations, technology and industry relationships, product management, and software development. Gina is a certified Project Management Professional (PMP) and holds degrees in computer science, business management, and economics.


Location: 2016 Level: Novice
Gina Poole (IBM Software Group), Rod Smith (IBM Emerging Internet Technologies )
Web 2.0 is changing the way companies think, work, and run their businesses. From mashups to social networking, these new tools and principles can help improve employee effectiveness, solve business problems, and change the model for smart, social business interactions. Hear what IBM is doing internally, and how they’re helping organizations realize the value of Web 2.0 in the enterprise. Read more.