Sponsors
  • Etelos
  • IBM
  • Microsoft
  • Adobe Systems, Inc.
  • Cynergy
  • Nokia
  • Openmaru Studio
  • WebEx
  • AOL
  • Citrix Systems
  • Coghead
  • Confident Technologies
  • Disney
  • Disney
  • EffectiveUI
  • F5 Networks
  • HCL Technologies
  • Intuit Quickbase
  • Oracle
  • S60
  • Salesforce.com
  • Spinscape
  • Sun Microsystems
  • Symphoniq Corporation
  • TeleAtlas
  • Yahoo! Inc.
  • Amazon Web Services
  • Atlassian Software Systems
  • awareness
  • BroadSoft
  • Curl
  • Denodo
  • Dixero
  • Force10 Networks
  • Humanix Inc.
  • Intel
  • JackBe
  • Jaduka
  • Jive Software
  • Juniper Networks
  • Kapow Technologies
  • Keynote Systems
  • Leverage Software
  • LiquidApps
  • LithiumTechnologies
  • LongJump
  • Morfik
  • Mzinga
  • NeuStar
  • Octopz
  • ONEsite
  • OpSource
  • Panther Express
  • Profy
  • Real Time Content
  • Rearden
  • Rearden Commerce
  • Remy
  • Reply
  • spigit
  • StreamVerse, Inc.
  • StrikeIron
  • XBOSoft
  • Znak
  • O'Reilly Alpha Tech Ventures
  • Panorama Capital
  • ACM Queue
  • Berlin Partner
  • BlogHer
  • Business Marketing Association
  • Dr. Dobbs
  • Fast Company
  • GigaOM
  • Juniper Research
  • Mashable
  • MSDN Magazine
  • NewTeeVee
  • Revenue Magazine
  • TechNet
  • Technorati
  • Topix
  • Webware
  • Wired
  • WOW

Sponsor & Exhibitor Opportunities

Vicki Sanders
415-947-6107
vsanders@techweb.com

Media Sponsor Opportunities

Liliana Arancibia
415-947-6179
larancibia@cmp.com

Press/Media Inquiries

confpr@oreilly.com

or

Natalia Wodecki
415-947-6762
NWodecki@cmp.com

Contact Us

View a complete list of Web 2.0 Expo contacts.

Schedule

Below are the confirmed and scheduled talks at Web 2.0 Expo San Francisco 2008 (schedule subject to change).

Check out other Web 2.0 Expo scheduling applications from the community on the wiki.

2002
11:00am User-Generated Censorship Annalee Newitz (Ars Technica)
1:30pm Ontologies for the Enterprise Duane Nickull (Adobe Systems)
2:40pm Open Platforms in Web 2.0 David Recordon (Facebook)
3:50pm After The Phone Rings: Money and Mobile Content Eric Lin (HTC), Julie Ask (Jupiter Research), Russell Buckley (AdMob), Andrew Stein (PopCap Games)
2003
11:00am Designing for a Web of Data Tom Coates (Thington Inc.)
1:30pm Web 2.0: Fabulously Useful and Confusing Leanne Waldal (OTIVO, INC), Megan Koroshetz, Victor Tom (Retired), Becky Haycox (UCSB), Susan Harris (Susan Diana Harris Interior Design), JP Singson (E-Loan, Inc)
2:40pm The Art of Testing Web Applications Gregg Pollack (Open SourceCraft)
2006
11:00am Future of Databases Brian Aker (HP), Dave Campbell (Microsoft), Matt Domo (Amazon SimpleDB), Alistair Croll (Solve For Interesting)
1:30pm A Flickr Approach to Making Sense of the World Dan Catt (The Great Outdoors)
3:50pm 10 Tools for Managing a Creative Environment Bryan Mason (Typekit), Sarah B. Nelson (Hot Studio)
2009
11:00am Facebook Marketing: Best Practices Jeremiah Owyang (Forrester Research), Evan Mager (AKQA), Holly Liu (Watercooler), Brett Keintz (750 Industries / Stanford GSB), Kevin Barenblat (Context Optional)
1:30pm Influence is Overrated Jonah Peretti (Buzzfeed)
2014
11:00am Your Digital World – Meshed Ori Amiga (Microsoft)
1:30pm What Software Development Tools Can Learn from the Web Kathy Mandelstein (IBM Software Group)
2:40pm Enabling Opportunity Computing in the Cloud Danny Kolke (Etelos, Inc. )
3:50pm Adobe – RIA Applications and the Web Duane Nickull (Adobe Systems), Claude Courbois (The Nasdaq Stock Market, Inc. ), Carnet Williams (Sprout), William White (Yahoo!), Robert Blatt (AOL)
2016
11:00am Developing, Distributing, and Monetizing Web Applications with WebEx Connect Shankar Iyer (WebEx), Raghu Raghavan (Act-On Software, Inc.)
1:30pm TBC
2:40pm Create a Social Network-It’s Easy Luisa Rotta (Reply), Filippo Rizzante (Reply), Emanuela Spreafico (Reply)
3:50pm Disney.com Jason Vasquez (Walt Disney Internet Group)
2022
11:00am Mobile Ajax and the Future of the Web Daniel Appelquist (Vodafone )
1:30pm From Desktop to Device: Moving into a Convergent World Rekha Murthy (www.rmurthy.com), Kelly Goto (gotomedia, LLC), John SanGiovanni (Zumobi), Raj Singh, Brian Fling (Fling Media), Russell Beattie (Amazon)
2:40pm Customer Service is the New Marketing Lane Becker (Get Satisfaction), Thor Muller (Get Satisfaction)
2010
11:00am Maximizing Ad Revenue Through Format Optimization Paul Edmondson (YieldBuild), Ren Chin (YieldBuild)
1:30pm Web 2.0 Product Management: Optimizing Metrics and Viral Growth Dan Olsen (The Lean Product Playbook)
2:40pm Understanding Mobile: From Web 2.0 to World 2.0 Marc Davis (Yahoo! Inc.)
3:50pm Creativity vs. Control: The Debate Continues—Can Enterprises Have Both? Anant Jhingran (Apigee), Stephen O'Grady (Redmonk), Lauren Cooney (IBM)
6:00pm After Hours Event
Room: Marriott
After Hours @ The Marriott San Francisco
2018
11:00am Web 2.0 and the Breathing Enterprise Rene Bonvanie (Serena ), Christopher Keene (VMware)
1:30pm Session
TBC
2:40pm Nokia (re)introduced Lenn Pryor (Nokia)
8:00am Continental Breakfast
Room: 2nd Level Lobby
10:30am AM Break
Room: 2nd Level Lobby
2:20pm Session break
Room: 2nd Level Lobby
3:30pm Session break
Room: 2nd Level Lobby
Ballroom - 3rd Level
9:00am Plenary
Room: Ballroom - 3rd Level
Welcome and Morning Keynotes Brady Forrest (O'Reilly Media, Inc.), Jennifer Pahlka (Code for America)
9:10am Plenary
Room: Ballroom - 3rd Level
A Conversation with Marc Andreessen Marc Andreessen (Ning), John Battelle (Federated Media Publishing Inc.)
9:40am Plenary
Room: Ballroom - 3rd Level
The Future of the Internet - And How to Stop It Jonathan Zittrain (Oxford University)
9:50am Plenary
Room: Ballroom - 3rd Level
Opening the Mobile Web Mitchell Baker (Mozilla Foundation)
10:00am Plenary
Room: Ballroom - 3rd Level
Yahoo! and Open Platforms Ari Balogh (Yahoo!)
10:15am Plenary
Room: Ballroom - 3rd Level
What CurrentTV Knows About Viewers Ofer Shaked (Current TV)
10:25am Plenary
Room: Ballroom - 3rd Level
What MySpace Knows Steve Pearman (MySpace)
1:30pm Launch Pad Michael Jung (Panorama Capital), Maha Ibrahim (Canaan Partners), David Hornik (August Capital), Zach Coelius (Triggit), Susan Coelius-Keplinger (Triggit), Daniel Arkind (JobScore), Bryan House (Acquia), Eve Phillips (Chirp Interactive), Andy Stack (Oortle), David Li (TradeVibes)
4:40pm Booth Crawl
Room: 1st Level
Booth Crawl
11:40am Lunch
Room: Expo Hall
6:30pm Women's Networking Event
Room: Marriott View Lounge (39th Floor)
Women's Networking Evening
11:00am-11:50am (50m) Fundamentals
User-Generated Censorship
Annalee Newitz (Ars Technica)
User-generated censorship is what happens when crowds on social media networks flag content as "inappropriate" and get it removed or hidden. This represents a break with traditional top-down censorship. But is user-generated censorship an improvement, or worse than Big Brother? We'll find out by looking at examples from Flickr, YouTube, Craiglist, and more.
1:30pm-2:20pm (50m) Fundamentals
Ontologies for the Enterprise
Duane Nickull (Adobe Systems)
Enterprises are beginning to understand the immense importance of the evolution towards a semantic web. Those who have no clear strategies will be no better off than companies who ignored search engine optimization in the 1990s. This talk explores the rationale and reasons why such approaches might be desirable as well as delving into some of the research behind the topics.
2:40pm-3:30pm (50m) Fundamentals
Open Platforms in Web 2.0
David Recordon (Facebook)
RSS, Atom, Jabber, OpenID, OAuth, Microformats, and other open community-built technologies took off in 2007 due to a desire to have portable data and social graphs. This talk looks at what caused this topic to become so important, how various open technologies can help to solve these problems, and who is doing it right.
3:50pm-4:40pm (50m) Focus on Mobile Web
After The Phone Rings: Money and Mobile Content
Eric Lin (HTC), Julie Ask (Jupiter Research), Russell Buckley (AdMob), Andrew Stein (PopCap Games)
As sales of ringtones and mobile applications decline, developers and content creators need to reconsider how to make money from mobile users. Looking to models used on the desktop Internet is increasingly attractive.
11:00am-11:50am (50m) Design and User Experience
Designing for a Web of Data
Tom Coates (Thington Inc.)
Design patterns for brochureware and editorial sites are well-established. In fact, they're so simple and formulaic that even waterfall development processes can churn them out. But what happens when you're pushing into web apps or social media?
1:30pm-2:20pm (50m) Design and User Experience
Web 2.0: Fabulously Useful and Confusing
Leanne Waldal (OTIVO, INC), Megan Koroshetz, Victor Tom (Retired), Becky Haycox (UCSB), Susan Harris (Susan Diana Harris Interior Design), JP Singson (E-Loan, Inc)
What happens when average consumers use Web 2.0 sites to share and find and communicate? This will be a presentation of Web 2.0 user research and live consumer interviews demonstrating good, bad, and ugly.
2:40pm-3:30pm (50m) Development
The Art of Testing Web Applications
Gregg Pollack (Open SourceCraft)
As web frameworks have evolved into best practices, methods of testing these frameworks are still evolving. We'll take a look at the new testing methodologies coming out of Behavior Driven Development by walking through Ruby on Rails application running RSpec, and we'll also take a look at BDD libraries for Java, .NET, PHP, and JavaScript.
3:50pm-4:40pm (50m) Development
Social Data: Collecting, Mining, and Using it in Your Applications
Toby Segaran (Google)
Huge sets of data are generated every day by people using online applications and many techniques for analyzing and interpreting these datasets exist, making it possible to use this data to draw new conclusions, build predictive models, and make web applications smarter.
11:00am-11:50am (50m) Development
Future of Databases
Brian Aker (HP), Dave Campbell (Microsoft), Matt Domo (Amazon SimpleDB), Alistair Croll (Solve For Interesting)
This panel will pull together representatives from the major databases including CouchDB and MySQL.
1:30pm-2:20pm (50m) Development
A Flickr Approach to Making Sense of the World
Dan Catt (The Great Outdoors)
Follow along as Flickr takes something simple, geotagging, makes it nearly unfathomably complex by having an awful lot of it, sifts through it while trying not to make the databases cry (that's the trick), and presents it beautifully and elegantly. A behind-the-curtains peek at the fiery hoops we jump through.
2:40pm-3:30pm (50m) Design and User Experience
The Next Generation of Tagging: Searching and Discovering a Better User Experience
Kakul Srivastava (Flickr )
Kakul Srivastava, director of product management of the popular photo-sharing community Flickr, will discuss enhancing the user experience through tagging and geotagging.
3:50pm-4:40pm (50m) Design and User Experience
10 Tools for Managing a Creative Environment
Bryan Mason (Typekit), Sarah B. Nelson (Hot Studio)
There's a lot to learn from how other industries manage creative professionals. Stage managers, editors, conductors, and others can teach us how to build environments that are creative and effective.
11:00am-11:50am (50m) Marketing and Community
Facebook Marketing: Best Practices
Jeremiah Owyang (Forrester Research), Evan Mager (AKQA), Holly Liu (Watercooler), Brett Keintz (750 Industries / Stanford GSB), Kevin Barenblat (Context Optional)
Learn from this panel of deployment experts as they discuss strategy and tactics for successful marketing on Facebook. Panel topics to include flyers, advertising, groups, sponsored groups, fan pages, widgets, and Beacon.
1:30pm-2:20pm (50m) Marketing and Community
Influence is Overrated
Jonah Peretti (Buzzfeed)
The Tipping Point is Toast. Robert Scoble, get out of my Feed. Tiger Woods, take your Buick, your Amex, your Wheaties & go home. Jonah Perretti tells us why and how word-of-mouth marketing trumps influence marketing every time.
2:40pm-3:30pm (50m) Marketing and Community
Bling, Bling: Monetizing and Marketing Through Widgets
Ro Choy (RockYou)
Widgets are no longer just for show—embeddable applications now offer an additional strategy for marketing and monetizing online content on social networks and the Web.
3:50pm-4:40pm (50m) Marketing and Community
Social Networks and Avatars: Living Studies in Identity, Anthropology, Sociology, and Creativity
Lauren Bigelow (WeeWorld Inc.)
Real-world companies have trouble gaining relevant insights into the elusive 13-17 year olds. Since avatar social networks do it all day long, they are living studies in identity and social formation.
11:00am-11:50am (50m) Sponsored
Your Digital World – Meshed
Ori Amiga (Microsoft)
Today we live in a world of the web and a world of devices… an era in which the web is at the center of our experiences – experiences delivered not just through the browser on the PC but also through a wide diversity of increasingly powerful devices.
1:30pm-2:20pm (50m) Sponsored
What Software Development Tools Can Learn from the Web
Kathy Mandelstein (IBM Software Group)
Communities, collaboration, awareness, simple and open access to data, multiclient support, massive scale, and continuous evolution... We expect these from the Web, why shouldn't we expect them from our software development tools? We should. Learn about the IBM Rational Jazz Platform, inspired by and built on the Web.
2:40pm-3:30pm (50m) Sponsored
Enabling Opportunity Computing in the Cloud
Danny Kolke (Etelos, Inc. )
We’ve all heard of Utility Computing, and are familiar with its limitations for developers. What developers need to get to revenue fast goes far beyond the current capabilities of utility computing. Opportunity Computing gives developers the tools, partnerships, API support and go-to-market capability that they need to be successful as a business.
3:50pm-4:40pm (50m) Sponsored
Adobe – RIA Applications and the Web
Duane Nickull (Adobe Systems), Claude Courbois (The Nasdaq Stock Market, Inc. ), Carnet Williams (Sprout), William White (Yahoo!), Robert Blatt (AOL)
Come see, hear and talk about what some of the most innovative companies are doing with Adobe’s RIA technologies. The session will consist of demonstrations and discussion on how these new technologies will drive the web forward. Duane Nickull, Adobe Senior Evangelist, will host the event with the following companies participating:
11:00am-11:50am (50m) Sponsored
Developing, Distributing, and Monetizing Web Applications with WebEx Connect
Shankar Iyer (WebEx), Raghu Raghavan (Act-On Software, Inc.)
Learn about WebEx Connect, Cisco/WebEx's SaaS-platform for developing collaborative applications that are at the center of emerging distributed, global value chains. Learn from WebEx Connect developers how to build applications for WebEx Connect that showcase some of the unique features of the platform.
1:30pm-2:20pm (50m)
Session
To be confirmed
2:40pm-3:30pm (50m) Sponsored
Create a Social Network-It’s Easy
Luisa Rotta (Reply), Filippo Rizzante (Reply), Emanuela Spreafico (Reply)
Web 2.0 brought a lot of new social networks to the Internet and to company environments. The foundation of a social network is to encourage and motivate people to make quality contributions to the content offered. This would not only make proper justification to it, but also add value to it.
3:50pm-4:40pm (50m) Sponsored
Disney.com
Jason Vasquez (Walt Disney Internet Group)
This talk will showcase the Web 2.0 themes across several new products including the new Disney.com, Disney Fairies, and the new Family.com.
11:00am-11:50am (50m) Focus on Mobile Web
Mobile Ajax and the Future of the Web
Daniel Appelquist (Vodafone )
The Web and mobile ecosystems are converging, with the Web an evolving medium extending to embrace the mobile platform. New applications of existing web technology are bringing these platforms to life—allowing mobile user experience to live in the Web.
1:30pm-2:20pm (50m) Focus on Mobile Web
From Desktop to Device: Moving into a Convergent World
Rekha Murthy (www.rmurthy.com), Kelly Goto (gotomedia, LLC), John SanGiovanni (Zumobi), Raj Singh, Brian Fling (Fling Media), Russell Beattie (Amazon)
You've built your social networking site, embraced RoR, and Ajax-ified your stale 1.0 web presence. So what's next? Your audience is no longer sitting still—they are on the move and you need to keep up. WIth content migrating from desktop to mobile devices, flat-screen televisions, and GPS systems—you need to embrace multiple distribution systems and migration to a new environment and approach.
2:40pm-3:30pm (50m) Strategy and Business Models
Customer Service is the New Marketing
Lane Becker (Get Satisfaction), Thor Muller (Get Satisfaction)
This presentation explores how innovative businesses are becoming more transparent with their audience and suggests an overall framework that both online and offline companies can use to start having a real conversation with their customers.
3:50pm-4:40pm (50m) Strategy and Business Models
Faceforce: Bringing the Power of the Social Graph to Enterprise Apps
Clara Shih (salesforce.com)
Faceforce, which integrates Salesforce and Facebook, is the first social networking mash-up for the enterprise. This session will walk through the development of Faceforce and how social networking will fundamentally change how and what software businesses deploy.
11:00am-11:50am (50m) Strategy and Business Models
Maximizing Ad Revenue Through Format Optimization
Paul Edmondson (YieldBuild), Ren Chin (YieldBuild)
This session describes how advertising revenue can be maximized on difficult to monetize sites, like social networks, through subtle change to text ad format: color, size, placement, etc.
1:30pm-2:20pm (50m) Strategy and Business Models
Web 2.0 Product Management: Optimizing Metrics and Viral Growth
Dan Olsen (The Lean Product Playbook)
Want to be a Product Management Jedi? Web 2.0 product managers need to master new skills to achieve success. Products with a viral nature cause the product and the marketing of the product to be closely coupled. Come learn best practices in Web 2.0 Product Management.
2:40pm-3:30pm (50m) Focus on Mobile Web
Understanding Mobile: From Web 2.0 to World 2.0
Marc Davis (Yahoo! Inc.)
The mobile web is not just about accessing the Web from your phone—mobile phones that are location aware, temporally situated, and socially connected will transform our experience of the Web, the world, and ourselves.
3:50pm-4:40pm (50m) Fundamentals
Creativity vs. Control: The Debate Continues—Can Enterprises Have Both?
Anant Jhingran (Apigee), Stephen O'Grady (Redmonk), Lauren Cooney (IBM)
Creativity is at the heart of Web 2.0, but there is much debate recently within enterprise organizations: can there be creativity with control in the enterprise? How? And what do you think?
6:00pm-12:00am (6h) Event
After Hours @ The Marriott San Francisco
Not sure where to go to hook up with friends and colleagues after show hours? Good chance you’ll find people at the Marriott Hotel, just down the street from Moscone West.
11:00am-11:50am (50m) Sponsored
Web 2.0 and the Breathing Enterprise
Rene Bonvanie (Serena ), Christopher Keene (VMware)
Not many concepts/ technologies have received the kind of hype that Web 2.0 has been subjected to. Observers have even gone ahead and called Web 2.0 the SOA of the Internet. Not only does this hype show no signs of abating but today companies from Intel to Wells Fargo are figuring out how they can create an enterprise that collaborates, innovates freely and “breathes.”
1:30pm-2:20pm (50m)
Session: Session
To be confirmed
2:40pm-3:30pm (50m) Sponsored
Nokia (re)introduced
Lenn Pryor (Nokia)
Much has been written about Nokia transitioning from a handset company to become more of an Internet company. Lenn Pryor will put the ongoing transition into context, provide examples of the evolving range of Nokia solutions, and explain how people in the Web 2.0 sphere can benefit from this development.
3:50pm-4:40pm (50m) Sponsored
Games Customers Play: Insights from Online Gaming for Enterprise 2.0
Lyle Fong (Lithium Technologies)
You want your Web 2.0 site to be Facebook for the Enterprise, but what if no one comes? Hear how leading companies have used lessons learned from online gaming to create critical mass and establish thriving customer communities.
8:00am-9:00am (1h)
Break: Continental Breakfast
10:30am-11:00am (30m)
Break: AM Break
2:20pm-2:40pm (20m)
Break: Session break
3:30pm-3:50pm (20m)
Break: Session break
9:00am-9:10am (10m) Keynote
Welcome and Morning Keynotes
Brady Forrest (O'Reilly Media, Inc.), Jennifer Pahlka (Code for America)
Welcome
9:10am-9:40am (30m) Keynote
A Conversation with Marc Andreessen
Marc Andreessen (Ning), John Battelle (Federated Media Publishing Inc.)
More information coming soon
9:40am-9:50am (10m) Keynote
The Future of the Internet - And How to Stop It
Jonathan Zittrain (Oxford University)
More information coming soon
9:50am-10:00am (10m) Keynote
Opening the Mobile Web
Mitchell Baker (Mozilla Foundation)
Keynote
10:00am-10:15am (15m) Keynote
Yahoo! and Open Platforms
Ari Balogh (Yahoo!)
Keynote
10:15am-10:25am (10m) Keynote
What CurrentTV Knows About Viewers
Ofer Shaked (Current TV)
Keynote
10:25am-10:30am (5m) Keynote
What MySpace Knows
Steve Pearman (MySpace)
More information coming soon
1:30pm-2:30pm (1h) Strategy and Business Models
Launch Pad
Michael Jung (Panorama Capital), Maha Ibrahim (Canaan Partners), David Hornik (August Capital), Zach Coelius (Triggit), Susan Coelius-Keplinger (Triggit), Daniel Arkind (JobScore), Bryan House (Acquia), Eve Phillips (Chirp Interactive), Andy Stack (Oortle), David Li (TradeVibes)
A platform for notable companies and products to debut
3:50pm-4:40pm (50m) Development, Focus on Web Operations
Google App Engine: Making it Easier For Developers to Build and Scale Apps
Kevin Gibbs (Google App Engine)
In this session, we'll discuss the issues developers face building web applications and how developers can leverage Google App Engine to build and scale web applications.
4:40pm-6:00pm (1h 20m) Event
Booth Crawl
Quench your thirst with vendor-hosted libations and snacks while you check out all the cool stuff on the show floor. This event is open to all attendees.
11:40am-1:30pm (1h 50m)
Break: Lunch
6:30pm-8:30pm (2h) Event
Women's Networking Evening
Web 2.0 Expo is excited to provide a forum to bring together the women of web 2.0 communities for discussion, debate and networking.