The Web maintains fundamental best practices among years of change. Explicitly define your web site content. Syndicate your work throughout the world. Construct engaging, interactive experiences to drive long-term interactions. This session will dive deep into the building blocks of Web 2.0 and teach the basic components of any Web upgrade.

Two of the most difficult things in the universe are delivering complex work on time and developing innovative ideas that solve real problems. As a sure sign of our collective insanity, many of us willingly attempt both at the same time. This fun, interactive workshop explores different approaches for managing innovation on a schedule.

This workshop will cover the fundamentals of search engine optimization (SEO) and social media optimization (SMO). The workshop will focus on how to acquire unpaid (aka "organic") web site visitors from search engines like Google & Yahoo, as well as from social networking & social media sites like Digg, MySpace, Facebook, & YouTube.

This workshop will cover the fundamentals of blogging, social media marketing, and community evangelism using a variety of tools, content, and techniques (but primarily blogging!). Additional topics to cover may include viral videos, photoblogging, podcasting, and microblogging,

In this session, participants will learn how to build a multiplatform application, and the do's and don'ts of what it takes to design and implement engaging apps that are well received by a social network audience.

Based on a new O'Reilly book by the strategy and design experts at Adaptive Path, this workshop will help you learn how to make user experience a strategic advantage. As the factors affecting our business get more complex, we must deal with greater and greater uncertainty.

User interfaces for Web 2.0, whether on desktop or mobile platforms, reach across culturally diverse user communities, sometimes within a single country/language group, and certainly across the globe. If user interfaces are to be usable, useful, and appealing to such a wide range of users, if social networks are to produce the hoped for communities and revenues,

This tutorial will identify how the architecture of participation can be extended by combining open data and open source semantic technologies. We will use simple, hands-on examples to expose participants to semantic techniques that are possible today. The tutorial will culminate by working through the development of a semantic widget for movie reviews that makes use of the techniques described.

If you're getting ready to start a Web 2.0 business, or you're looking for seed capital, this workshop is for you. Learn what early stage investors are looking for, how to assess and present your business for funding, and what to expect from the process. Topics include financing, marketing, revenue models, and managing all the other hats every startup entrepreneur needs to wear.

Web 2.0 completely redefined how we make and use web sites. Now with the iPhone and other modern mobile devices, this same revolution is coming to the mobile space. Learn the basic principles of mobile web design and development and explore the more advanced capabilities of Mobile 2.0.

This session is designed for developers with little or no experience in Flash who want to learn how to build rich internet and desktop applications in three hours. Attendees will build nine projects.

This workshop will explain how to use a simple 5-step model for startup metrics to make better product & marketing decisions. The model focuses on measuring user activity at five basic levels of conversion: Acquisition, Activation, Retention, Referral, & Revenue. We'll also provide a basic intro SEO for Startups, and we'll do live "Startup Makeover" reviews at the end of the workshop.

You've architected your site to run flawlessly in Firefox and IE, but how well is it being crawled by the search engines? With search now driving more than 30% of all traffic to many websites, the answer to this question could have a significant impact on your business. Come learn the best practices for designing your web site in this interactive session for web developers.

This in-depth workshop provides an exploration of the next generation of techniques for creating compelling and highly competitive Web applications. Designed especially for the Web architect and product manager, this session closely examines the latest trends and techniques for leveraging Web 2.0 concepts in Web applications to achieve high levels of growth and user adoption.

Not sure where to go to hook up with friends and colleagues after show hours? Good chance you’ll find people at the Marriott Hotel, just down the street from Moscone West.

If you had five minutes on stage what would you say? What if you only got 20 slides and they rotated automatically after 15 seconds? Would you pitch a project? Launch a web site? Teach a hack? We'll find out during Ignite SF at Web 2.0 Expo SF.