Sponsors
  • Etelos
  • IBM
  • Microsoft
  • Adobe Systems, Inc.
  • Cynergy
  • Nokia
  • Openmaru Studio
  • WebEx
  • AOL
  • Citrix Systems
  • Coghead
  • Confident Technologies
  • Disney
  • Disney
  • EffectiveUI
  • F5 Networks
  • HCL Technologies
  • Intuit Quickbase
  • Oracle
  • S60
  • Salesforce.com
  • Spinscape
  • Sun Microsystems
  • Symphoniq Corporation
  • TeleAtlas
  • Yahoo! Inc.
  • Amazon Web Services
  • Atlassian Software Systems
  • awareness
  • BroadSoft
  • Curl
  • Denodo
  • Dixero
  • Force10 Networks
  • Humanix Inc.
  • Intel
  • JackBe
  • Jaduka
  • Jive Software
  • Juniper Networks
  • Kapow Technologies
  • Keynote Systems
  • Leverage Software
  • LiquidApps
  • LithiumTechnologies
  • LongJump
  • Morfik
  • Mzinga
  • NeuStar
  • Octopz
  • ONEsite
  • OpSource
  • Panther Express
  • Profy
  • Real Time Content
  • Rearden
  • Rearden Commerce
  • Remy
  • Reply
  • spigit
  • StreamVerse, Inc.
  • StrikeIron
  • XBOSoft
  • Znak
  • O'Reilly Alpha Tech Ventures
  • Panorama Capital
  • ACM Queue
  • Berlin Partner
  • BlogHer
  • Business Marketing Association
  • Dr. Dobbs
  • Fast Company
  • GigaOM
  • Juniper Research
  • Mashable
  • MSDN Magazine
  • NewTeeVee
  • Revenue Magazine
  • TechNet
  • Technorati
  • Topix
  • Webware
  • Wired
  • WOW

Sponsor & Exhibitor Opportunities

Vicki Sanders
415-947-6107
vsanders@techweb.com

Media Sponsor Opportunities

Liliana Arancibia
415-947-6179
larancibia@cmp.com

Press/Media Inquiries

confpr@oreilly.com

or

Natalia Wodecki
415-947-6762
NWodecki@cmp.com

Contact Us

View a complete list of Web 2.0 Expo contacts.

Schedule: Full Listing

Below are the confirmed and scheduled talks at Web 2.0 Expo San Francisco 2008 (schedule subject to change).

Tuesday, 04/22/2008

8:00am

Tuesday, 04/22/2008
Location: 2nd Level Lobby
Continental Breakfast (1h)

9:00am

Tuesday, 04/22/2008
Workshop
Location: 2002 Level: Novice
Niall Kennedy (Hat Trick Media)
The Web maintains fundamental best practices among years of change. Explicitly define your web site content. Syndicate your work throughout the world. Construct engaging, interactive experiences to drive long-term interactions. This session will dive deep into the building blocks of Web 2.0 and teach the basic components of any Web upgrade. Read more.
Tuesday, 04/22/2008
Focus on Social Platforms, Workshop
Location: 2003 Level: Novice
Jia Shen (RockYou), Lou Moore (hi5 Networks), Patrick Chanezon (Docker), Stephanie Bergman (MySpace)
In this session, participants will learn how to build a multiplatform application, and the do's and don'ts of what it takes to design and implement engaging apps that are well received by a social network audience. Read more.
Tuesday, 04/22/2008
Design and User Experience, Workshop
Location: 2006 Level: Novice
Aaron Marcus (Aaron Marcus and Associates, Inc. (AM+A))
User interfaces for Web 2.0, whether on desktop or mobile platforms, reach across culturally diverse user communities, sometimes within a single country/language group, and certainly across the globe. If user interfaces are to be usable, useful, and appealing to such a wide range of users, if social networks are to produce the hoped for communities and revenues, Read more.
Tuesday, 04/22/2008
Marketing and Community, Workshop
Location: 2009 Level: Novice
Stephan Spencer (The Art of SEO), Muhammad Saleem (Advantage Consulting Services (ACS))
This workshop will cover the fundamentals of search engine optimization (SEO) and social media optimization (SMO). The workshop will focus on how to acquire unpaid (aka "organic") web site visitors from search engines like Google & Yahoo, as well as from social networking & social media sites like Digg, MySpace, Facebook, & YouTube. Read more.
Tuesday, 04/22/2008
Strategy and Business Models, Workshop
Location: 2022 Level: Novice
Rob Hayes (First Round Capital), Jeff Clavier (Softtech VC), Ted Rheingold (Dogster / Catster), Thor Muller (Get Satisfaction)
If you're getting ready to start a Web 2.0 business, or you're looking for seed capital, this workshop is for you. Learn what early stage investors are looking for, how to assess and present your business for funding, and what to expect from the process. Topics include financing, marketing, revenue models, and managing all the other hats every startup entrepreneur needs to wear. Read more.
Tuesday, 04/22/2008
Development, Workshop
Location: 2010 Level: Intermediate
Duane Nickull (Adobe Systems)
This session is designed for developers with little or no experience in Flash who want to learn how to build rich internet and desktop applications in three hours. Attendees will build nine projects. Read more.
Tuesday, 04/22/2008
Development, Fundamentals
Location: 2014 Level: Intermediate
Nathan Buggia (Microsoft), Vanessa Fox (Nine By Blue)
You've architected your site to run flawlessly in Firefox and IE, but how well is it being crawled by the search engines? With search now driving more than 30% of all traffic to many websites, the answer to this question could have a significant impact on your business. Come learn the best practices for designing your web site in this interactive session for web developers. Read more.

12:00pm

Tuesday, 04/22/2008
Location: 2nd Level Lobby
Lunch (1h)

1:00pm

Tuesday, 04/22/2008
Fundamentals, Workshop
Location: 2002 Level: Novice
Scott Berkun (Berkun Consulting)
Two of the most difficult things in the universe are delivering complex work on time and developing innovative ideas that solve real problems. As a sure sign of our collective insanity, many of us willingly attempt both at the same time. This fun, interactive workshop explores different approaches for managing innovation on a schedule. Read more.
Tuesday, 04/22/2008
Design and User Experience, Workshop
Location: 2003 Level: Novice
Todd Wilkens (Adaptive Path)
Based on a new O'Reilly book by the strategy and design experts at Adaptive Path, this workshop will help you learn how to make user experience a strategic advantage. As the factors affecting our business get more complex, we must deal with greater and greater uncertainty. Read more.
Tuesday, 04/22/2008
Development, Workshop
Location: 2006 Level: Intermediate
Jamie Taylor (Metaweb), Colin Evans (Metaweb), Toby Segaran (Google)
This tutorial will identify how the architecture of participation can be extended by combining open data and open source semantic technologies. We will use simple, hands-on examples to expose participants to semantic techniques that are possible today. The tutorial will culminate by working through the development of a semantic widget for movie reviews that makes use of the techniques described. Read more.
Tuesday, 04/22/2008
Marketing and Community, Workshop
Location: 2009 Level: Novice
Nick Gonzalez (SocialMedia), Eric Eldon (VentureBeat), Trisha Okubo (Omiru: Style for All)
This workshop will cover the fundamentals of blogging, social media marketing, and community evangelism using a variety of tools, content, and techniques (but primarily blogging!). Additional topics to cover may include viral videos, photoblogging, podcasting, and microblogging, Read more.
Tuesday, 04/22/2008
Workshop
Location: 2022 Level: Novice
Brian Fling (Fling Media)
Web 2.0 completely redefined how we make and use web sites. Now with the iPhone and other modern mobile devices, this same revolution is coming to the mobile space. Learn the basic principles of mobile web design and development and explore the more advanced capabilities of Mobile 2.0. Read more.
Tuesday, 04/22/2008
Strategy and Business Models, Workshop
Location: 2010 Level: Novice
Dave McClure (500 Hats), Hiten Shah (CrazyEgg / KISSmetrics), Vanessa Fox (Nine By Blue)
This workshop will explain how to use a simple 5-step model for startup metrics to make better product & marketing decisions. The model focuses on measuring user activity at five basic levels of conversion: Acquisition, Activation, Retention, Referral, & Revenue. We'll also provide a basic intro SEO for Startups, and we'll do live "Startup Makeover" reviews at the end of the workshop. Read more.
Tuesday, 04/22/2008
Workshop
Location: 2014 Level: Novice
Dion Hinchcliffe (Dachis Group), John Fandel (Hinchcliffe & Company)
This in-depth workshop provides an exploration of the next generation of techniques for creating compelling and highly competitive Web applications. Designed especially for the Web architect and product manager, this session closely examines the latest trends and techniques for leveraging Web 2.0 concepts in Web applications to achieve high levels of growth and user adoption. Read more.

6:00pm

Tuesday, 04/22/2008
Location: Marriott Level: Novice
Not sure where to go to hook up with friends and colleagues after show hours? Good chance you’ll find people at the Marriott Hotel, just down the street from Moscone West. Read more.

7:00pm

Tuesday, 04/22/2008
Location: DNA Lounge Level: Novice
If you had five minutes on stage what would you say? What if you only got 20 slides and they rotated automatically after 15 seconds? Would you pitch a project? Launch a web site? Teach a hack? We'll find out during Ignite SF at Web 2.0 Expo SF. Read more.

Wednesday, 04/23/2008

7:30am

Wednesday, 04/23/2008
Location: 2nd Level Lobby
Continental Breakfast (1h)

8:30am

Wednesday, 04/23/2008
Fundamentals
Location: 2002 Level: Intermediate
John Musser (ProgrammableWeb)
What's your enterprise mashup strategy? As an IT manager you may soon be asked this question as mashups evolve from a consumer internet trend to a force in corporate IT. This session examines the trends, strategy, and tactics for enterprise mashups. Read more.
Wednesday, 04/23/2008
Focus on Social Platforms
Location: 2003 Level: Novice
Justin Smith (InsideFacebook.com & Watercooler), Dave Morin (Facebook), Allen Hurff (SoCal Incubator), Jessica Alter (Bebo), Patrick Chanezon (Docker), David Recordon (Facebook)
More information coming soon Read more.
Wednesday, 04/23/2008
Design and User Experience
Location: 2006 Level: Novice
Steven Heintz (Adobe Systems)
A sneak peak at “Thermo” (code name), the new design tool from Adobe that will enable designer and developer collaboration throughout the process of creating engaging web applications. Read more.
Wednesday, 04/23/2008
Marketing and Community
Location: 2009 Level: Novice
Dawn Foster (The New Stack), Jeremiah Owyang (Forrester Research), Bob Duffy (Intel), Kellie Parker (PC World & Macworld)
A great community requires considerable forethought, attention to technology, and a dose of know-how to manage the unruly. Read more.
Wednesday, 04/23/2008
Strategy and Business Models
Location: 2022 Level: Novice
Marc Levin (CNN), Stephanie Agresta (Weber Shandwick), Cam Balzer (Threadless), Lisa Picarille (Revenue Magazine), Sam Harrelson (Sam Harrelson Consulting), Jeremy Wright (b5media, Inc.)
Affiliate marketing is a proven way to monetize online content, and emerging publishers know it’s important to maximize relationships with merchants. Read more.
Wednesday, 04/23/2008
Development
Location: 2010 Level: Intermediate
Kent Brewster (Yahoo!, Inc)
During this session we'll walk you through the major challenges in creating secure interactive badges that can be included in your user's pages with a single line of JavaScript. Read more.
Wednesday, 04/23/2008
Sponsored
Location: 2014 Level: Novice
Jeffrey L. Garon (Etelos, Inc. ), Rene Bonvanie (Serena ), Polly Sumner (Salesforce.com), Ray Solnik (OpSource, Inc.)
Entrepreneurs from leading Web App companies will discuss the challenges and opportunities that the Web as a platform brings. Come learn from their experience and vision, and get answers to questions you have about the Web as a platform, like "How is Opportunity Computing expanding the Web as a platform, and how can I take advantage of it to increase my probability of success?" Read more.
Wednesday, 04/23/2008
Sponsored
Location: 2016 Level: Novice
Jim Gargan (IBM), Gregg McKnight (IBM Modular Systems Development)
An introduction to the newest infrastructure innovation from IBM for the Web 2.0 build out environment. Solving the challenges of dense environments through optimized power and cooling technologies which reduce the cost to acquire and operate a massive scale out data center. Read more.
Wednesday, 04/23/2008
Sponsored
Location: 2018 Level: Novice
Rob Bagby (Microsoft)
Come learn how to take advantage of the next generation of Microsoft’s web-centric technologies to develop tomorrow’s applications today. In this demo-driven session, you will learn how the Entity Framework allows you to expose an application-centric view of your data. Read more.

9:20am

Wednesday, 04/23/2008
Location: 2nd Level Lobby
Session breaks (20m)

9:40am

Wednesday, 04/23/2008
Fundamentals
Location: 2002 Level: Intermediate
Ryan Stewart (Adobe Systems), Dion Almaer (Google)
This session will discuss technologies that can be leveraged for developing the next generation of RIAs that run across operating systems—in the browser and on the desktop, both on and offline. Read more.
Wednesday, 04/23/2008
Development
Location: 2003 Level: Intermediate
Blaine Cook (Poetica)
Real-time interaction is becoming a necessity on the ever-more dynamic Web. Jabber is a powerful established protocol and ideally suited to web application development. Whether you're an API developer or writing client apps, this session offers real experience and practical advice. Read more.
Wednesday, 04/23/2008
Design and User Experience
Location: 2006 Level: Intermediate
Matt Jones (Google Creative Lab), Tom Coates (Thington Inc.)
There's an explosion in "personal informatics:" services that surface information about you and your network to your advantage. Matt Jones will examine how great UX design can maximize the benefits to all. Read more.
Wednesday, 04/23/2008
Focus on Social Platforms
Location: 2009 Level: Intermediate
Jia Shen (RockYou)
Participants will learn best practices and hear case studies on how to design and distribute engaging viral applications on the social web. Read more.
Wednesday, 04/23/2008
Strategy and Business Models
Location: 2022 Level: Intermediate
Charlene Li (Altimeter Group), Josh Bernoff (Forrester Research)
Lurching from one Web 2.0 technology to the next, with no plan or buy-in from senior executives? It's time to develop a social strategy that delivers business results. This session will lay out a framework that creates a social strategy based on meeting business objectives with real-world ROI. Read more.
Wednesday, 04/23/2008
Marketing and Community
Location: 2010 Level: Novice
Learn how you can build a portfolio of traffic-generating “Direct Navigation” domain names to drive additional traffic to your web site while simultaneously increasing conversion rates. Read more.
Wednesday, 04/23/2008
Sponsored
Location: 2014 Level: Novice
Sanjay Uppah (Citrix Systems, Inc.)
Web 2.0 applications are business critical, often generating a major portion of the revenues for several companies. This talk will focus on web Application Delivery Controllers that can yield lightning fast response times, protect against application attacks, accommodate sudden traffic spikes and optimize the infrastructure to support Read more.
Wednesday, 04/23/2008
Sponsored
Location: 2016 Level: Novice
Dave Wolf (Cynergy)
You have the next great idea. Now it’s time to build it. Great ideas don’t sell themselves. How do you create passionate users? With rich, interactive, and sticky User Experiences that engage your users and keep them. Join us to see incredible User Experiences designed for both startups and market leaders and learn how incredible experiences have won markets. Read more.
Wednesday, 04/23/2008
Sponsored
Location: 2018 Level: Novice
Dave Carter (Awareness, Inc.)
What do you need to consider in order to bring “Web 2.0 technology” and more importantly “Web 2.0 thinking” into your Enterprise? This session with Dave Carter, CTO and Founder of Awareness, Inc., will explore how to learn from Web 2.0 homeruns such as FaceBook, Digg, and LinkedIn. Read more.

10:30am

Wednesday, 04/23/2008
Location: 2nd Level Lobby
Session break (20m)

10:50am

Wednesday, 04/23/2008
Fundamentals
Location: 2002 Level: Novice
Ryan Sarver (Twitter)
Location-aware web sites, applications, and devices can provide users with rich social connectivity, useful content, and more. This session is about the tools available to bring location to your web site or mobile applications. Read more.
Wednesday, 04/23/2008
Design and User Experience
Location: 2003 Level: Intermediate
Justin Hall (GameLayers), Rajat Paharia (Bunchball), Christopher Chapman (Areae), Gabe Zichermann (rmbr)
The presenters on this panel are each working to integrate video games into online life. Points, levels, distributed persistent social play: metrics for cooperation and competition borrowed from video games and woven into the web. Learn how video game mechanics can create social cohesion and promote participation in innovative web services. Read more.
Wednesday, 04/23/2008
Development
Location: 2006 Level: Novice
Dustin Whittle (Yahoo!)
An exploration into how to work with open source frameworks to create a complete framework (PHP, JS, CSS) for the enterprise. The main focus will be on how Yahoo! redeveloped Y! Answers with symfony and Yahoo! User Interface libraries. Attendees will learn what worked and what didn’t when building a large Web 2.0 product from open source tools. Read more.
Wednesday, 04/23/2008
Marketing and Community
Location: 2009 Level: Intermediate
Rafe Needleman (CNET), Konrad Feldman (Quantcast), Erin Hunter (comScore, Inc.), Garrick Schmitt (Avenue A | Razorfish), Murtaza Hussain (Peanut Labs, Inc)
Consumers are rapidly adopting new behaviors powered by Web 2.0 technologies. What can demographics, metrics, and market research tell us about users, usage, and monetization? Find out more from this panel of consumer research experts about changes in online user behavior and how it affects internet marketing techniques. Read more.
Wednesday, 04/23/2008
Focus on Social Platforms
Location: 2022 Level: Novice
Joseph Smarr (Plaxo)
“Who you know” is a key ingredient of a large number of socially enabled services; yet users are increasingly frustrated at having to re-establish relationships on every new site they visit. We’ll describe the social landscape today, the technologies that are changing what’s possible, and where the Social Web is headed. Read more.
Wednesday, 04/23/2008
Strategy and Business Models
Location: 2010 Level: Intermediate
Tony Hillerson (Tack Mobile), Alan Lewis (eBay), Randy Rieland (Discovery Channel), Ryan Stewart (Adobe Systems), Scott Green (Google Inc. )
As demand for innovative and custom software applications/solutions increases, so does the challenge for businesses to understand how an iterative development process should work, as well as how critical user testing and feedback is to the success and adoption of their product or service. Read more.
Wednesday, 04/23/2008
Sponsored
Location: 2014 Level: Novice
Scott Fegette (Adobe Systems Inc.)
It’s not enough to be a strong visual designer these days- web design has increasingly become a more technical discipline. In this session, we’ll explore the current standards and best practices for web design, along with a sneak peek at how the upcoming release of Adobe Dreamweaver will address some of these growing concerns facing today’s web professionals. Read more.
Wednesday, 04/23/2008
Sponsored
Location: 2016 Level: Novice
Lori Mac Vittie (F5 Networks)
Web 2.0 is all about community, sharing, and personalized experience—all of which have the potential to drive your applications to grow quickly to meet the demands of the users. In this session, we will examine some of the application delivery principles that you can use to build an architecture that can scale and grow as your application demands increase. Read more.
Wednesday, 04/23/2008
Sponsored
Location: 2018 Level: Novice
Clinton Dickey (Microsoft)
A discussion on the emerging importance of self-help components on the web, and how Microsoft's Automated Service Agents can provide a new paradigm in customer care and how people find the information they need. Read more.

11:40am

Wednesday, 04/23/2008
Location: Expo Hall
Lunch (1h 50m)

1:30pm

Wednesday, 04/23/2008
Fundamentals
Location: 2002 Level: Novice
Andy Denmark (TripIt)
Over 90% of all internet communication happens via email; just about everyone lives and works in their inbox. Even when used in concert with calendars, to-do lists, databases, and content- and project management systems, email is still everyone’s de-facto productivity tool. For something that supposedly doesn’t work, email works extraordinarily well. Read more.
Wednesday, 04/23/2008
Development
Location: 2003 Level: Intermediate
Jacob West (Fortify Software)
We will look at popular Ajax programming frameworks and how they can make or break the security of an application. Read more.
Wednesday, 04/23/2008
Design and User Experience
Location: 2006 Level: Novice
Erika Hall (Mule Design)
Effective language is essential to a usable, appealing, platform-independent interface. Read more.
Wednesday, 04/23/2008
Marketing and Community
Location: 2009 Level: Novice
Stephan Spencer (The Art of SEO)
No SEO fundamentals here—take your SEO skillset to the next level. Get the "secret sauce" to rocketing past your competitors and learn stuff most agencies won't reveal. Read more.
Wednesday, 04/23/2008
Focus on Social Platforms
Location: 2022 Level: Intermediate
Saar Gur (Charles River Ventures), Joyce Park (Renkoo), Naval Ravikant (AngelList), Matt Sanchez (Videoegg)
This panel will examine the Facebook economy and the larger issues around social networks as infrastructure. How big is the potential? Who has seen success? What lessons have been learned? Read more.
Wednesday, 04/23/2008
Strategy and Business Models
Location: 2010 Level: Novice
Gregarious Narain (LifeGrams), Jeremiah Owyang (Forrester Research), Brian Solis (Future Works and PR 2.0), Stowe Boyd (Microsyntax.org)
Over the past five years, blogging has gone from "fringe geeky media channel" to mainstream usage and acceptance. While blogging itself is now commonplace, other new forms of personal publishing and lightweight communication are emerging and exploding. Join us for a deep dive into personal publishing, microblogging, and micromedia. Read more.
Wednesday, 04/23/2008
Sponsored
Location: 2014 Level: Novice
Vince Casarez (Oracle)
To increase the power of enterprise mashups, IT and business users need to expand the scope and include the intellect captured by popular Web 2.0 technologies. This session uncovers how social enterprise mashups can enable valuable on-the-fly information exchanges and develop new ideas to create competitive advantage. Read more.
Wednesday, 04/23/2008
Sponsored
Location: 2016 Level: Novice
Gina Poole (IBM Software Group), Rod Smith (IBM Emerging Internet Technologies )
Web 2.0 is changing the way companies think, work, and run their businesses. From mashups to social networking, these new tools and principles can help improve employee effectiveness, solve business problems, and change the model for smart, social business interactions. Hear what IBM is doing internally, and how they’re helping organizations realize the value of Web 2.0 in the enterprise. Read more.
Wednesday, 04/23/2008
Sponsored
Location: 2018 Level: Novice
David Rivas (Nokia)
With the evolution to Web 2.0, mobile has advanced from limited access and mobile-specific technologies into a rich platform for interacting with web-based content and services. Bringing internet services to mobile adds value beyond what can be delivered in a desktop environment: access to services is no longer tied to any physical location, time, or particular device. Read more.

2:20pm

Wednesday, 04/23/2008
Location: 2nd Level Lobby
Session break (20m)

2:40pm

Wednesday, 04/23/2008
Fundamentals
Location: 2002 Level: Intermediate
Gavin Bell (gavinbell.com)
Creating web sites is a process of understanding people. Site owners have something to offer and they want to help people to use the site to help themselves. Cognitive psychology has a lot to say about how we should be approaching web development from pace of change to exploration and interaction. Read more.
Wednesday, 04/23/2008
Development
Location: 2003 Level: Novice
Alex Payne (BankSimple), Michal Migurski (Stamen Design)
Web 2.0 owes much of its success to APIs: protocols to create, distribute, update, and modify the valuable data that comprises the Web. Alex Payne and Michal Migurski will discuss the design of web service APIs from the dual perspectives of client and provider, outlining best practices and cautioning against worst cases. Read more.
Wednesday, 04/23/2008
Design and User Experience
Location: 2006 Level: Novice
Aaron Marcus (Aaron Marcus and Associates, Inc. (AM+A)), Jimmy Kim (Nexon), Erik Hersman (Ushahidi), Kelly Goto (gotomedia, LLC), Surya Vanka (Microsoft)
How do you make it easy to look bigger and more global than you are? How do you create a maintainable yet personal experience for users around the world? Hear about practices and the trade-offs multinational companies make to incorporate cultural diversity in user interface design. Read more.
Wednesday, 04/23/2008
Marketing and Community
Location: 2009 Level: Intermediate
Geoff Yang (Redpoint Ventures), Craig Sherman (Gaia Online), Reuben Steiger (Millions of Us), Daniel James (Three Rings)
This panel explores the challenges of engaging Virtual World users by enabling dialogue, balancing programmed entertainment with user-generated content, and maintaining a sense of user ownership. Read more.
Wednesday, 04/23/2008
Focus on Social Platforms
Location: 2022 Level: Intermediate
Lou Moore (hi5 Networks)
Building apps for Facebook and MySpace have become all the rage, but how can you get people to build apps for your site? Learn the ins and outs of implementing the OpenSocial API into your web site. Read more.
Wednesday, 04/23/2008
Strategy and Business Models
Location: 2010 Level: Intermediate
James Beriker (Efficient Frontier)
Join a discussion on how consolidation in the ad space, including Google’s purchase of DoubleClick, Yahoo!’s purchase of Right Media, and Microsoft’s purchases of aQuantive, impacts businesses. Read more.
Wednesday, 04/23/2008
Sponsored
Location: 2014 Level: Novice
Marshall Kirkpatrick (Little Bird), Danny Kolke (Etelos, Inc. ), David Recordon (Facebook), Artur Bergman (Fastly), Joseph Smarr (Google)
The debate over identity, data and authentication is gaining ground in the social networking world. The more difficult discussion regarding enterprises and Web 2.0 has yet to start. Businesses realize that they must protect the data of their company, employees and customers. Read more.
Wednesday, 04/23/2008
Sponsored
Location: 2016 Level: Novice
Taewoo Danny Kim (Springnote)
What happens when you have faster-than-DSL ubiquitous wireless access to the Web and millions of device-savvy consumers? In this session, we'll take a look at Springnote, an online notebook application by Openmaru, and examine how web apps are transforming all our activities at schools, work, and in our daily lives. Read more.
Wednesday, 04/23/2008
Sponsored
Location: 2018 Level: Novice
Angus Logan (Microsoft // Windows Live)
Are you a web developer interested in attracting 400M+ engaged users with over 30 billion relationships? Need to access over four billion photos? Ever wanted to include instant messaging experiences in your site, or easily add video streaming? How about mapping? We’ve only started. Read more.

4:00pm

Wednesday, 04/23/2008
Location: Ballroom - 3rd Level Level: Novice
Jennifer Pahlka (Code for America), Brady Forrest (O'Reilly Media, Inc.)
Welcome Read more.

4:10pm

Wednesday, 04/23/2008
Location: Ballroom - 3rd Level Level: Novice
Tim O'Reilly (O'Reilly Media, Inc.)
More information coming soon Read more.

4:30pm

Wednesday, 04/23/2008
Location: Ballroom - 3rd Level Level: Novice
Max Levchin (Slide), Charlene Li (Altimeter Group)
Conversation Read more.

5:00pm

Wednesday, 04/23/2008
Location: Ballroom - 3rd Level Level: Novice
Amit Mital (Microsoft)
Keynote Read more.

5:10pm

Wednesday, 04/23/2008
Location: Ballroom - 3rd Level Level: Intermediate
Clay Shirky (shirky.com)
Conversation Read more.

5:35pm

Wednesday, 04/23/2008
Location: Ballroom - 3rd Level Level: Novice
Edwin Aoki (AOL)
Keynote Read more.

5:45pm

Wednesday, 04/23/2008
Location: Ballroom - 3rd Level Level: Novice
Scott Berkun (Berkun Consulting)
Hype and tall tales dominate our knowledge of innovation history, and without awareness of the truth, we are set up to fail as innovators. This fun, fast paced, opinion provoking keynote, based on the recent bestselling book The Myths of Innovation (O'Reilly 2007), will dissect the deepest mythologies in tech invention to reveal truths everyone can use in their own work. Read more.

5:55pm

Wednesday, 04/23/2008
Location: Ballroom - 3rd Level Level: Novice
Dariusz Paczuski (Tellme)
Keynote Read more.

6:00pm

Wednesday, 04/23/2008
Location: Marriott Level: Novice
Not sure where to go to hook up with friends and colleagues after show hours? Good chance you’ll find people at the Marriott Hotel, just down the street from Moscone West. Read more.

7:00pm

Wednesday, 04/23/2008
Location: South Park, SF Level: Novice
On the evening of the first day of the full conference, local Web 2.0 companies and sponsors hosting from popular South Park restaurants will open their doors to conference attendees for the biggest and best party of the year. Attendees will arrive with a map of the participating venues and a mission to eat, drink and network. Read more.

Thursday, 04/24/2008

8:00am

Thursday, 04/24/2008
Location: 2nd Level Lobby
Continental Breakfast (1h)

9:00am

Thursday, 04/24/2008
Location: Ballroom - 3rd Level Level: Novice
Brady Forrest (O'Reilly Media, Inc.), Jennifer Pahlka (Code for America)
Welcome Read more.

9:10am

Thursday, 04/24/2008
Location: Ballroom - 3rd Level Level: Novice
Marc Andreessen (Ning), John Battelle (Federated Media Publishing Inc.)
More information coming soon Read more.

9:40am

Thursday, 04/24/2008
Location: Ballroom - 3rd Level Level: Novice
Jonathan Zittrain (Oxford University)
More information coming soon Read more.

9:50am

Thursday, 04/24/2008
Location: Ballroom - 3rd Level Level: Novice
Mitchell Baker (Mozilla Foundation)
Keynote Read more.

10:00am

Thursday, 04/24/2008
Location: Ballroom - 3rd Level Level: Novice
Ari Balogh (Yahoo!)
Keynote Read more.

10:15am

Thursday, 04/24/2008
Location: Ballroom - 3rd Level Level: Novice
Ofer Shaked (Current TV)
Keynote Read more.

10:25am

Thursday, 04/24/2008
Location: Ballroom - 3rd Level Level: Novice
Steve Pearman (MySpace)
More information coming soon Read more.

10:30am

Thursday, 04/24/2008
Location: 2nd Level Lobby
AM Break (30m)

11:00am

Thursday, 04/24/2008
Fundamentals
Location: 2002 Level: Novice
Annalee Newitz (Ars Technica)
User-generated censorship is what happens when crowds on social media networks flag content as "inappropriate" and get it removed or hidden. This represents a break with traditional top-down censorship. But is user-generated censorship an improvement, or worse than Big Brother? We'll find out by looking at examples from Flickr, YouTube, Craiglist, and more. Read more.
Thursday, 04/24/2008
Design and User Experience
Location: 2003 Level: Novice
Tom Coates (Thington Inc.)
Design patterns for brochureware and editorial sites are well-established. In fact, they're so simple and formulaic that even waterfall development processes can churn them out. But what happens when you're pushing into web apps or social media? Read more.
Thursday, 04/24/2008
Development
Location: 2006 Level: Novice
Brian Aker (HP), Dave Campbell (Microsoft), Matt Domo (Amazon SimpleDB), Alistair Croll (Solve For Interesting)
This panel will pull together representatives from the major databases including CouchDB and MySQL. Read more.
Thursday, 04/24/2008
Marketing and Community
Location: 2009 Level: Novice
Jeremiah Owyang (Forrester Research), Evan Mager (AKQA), Holly Liu (Watercooler), Brett Keintz (750 Industries / Stanford GSB), Kevin Barenblat (Context Optional)
Learn from this panel of deployment experts as they discuss strategy and tactics for successful marketing on Facebook. Panel topics to include flyers, advertising, groups, sponsored groups, fan pages, widgets, and Beacon. Read more.
Thursday, 04/24/2008
Focus on Mobile Web
Location: 2022 Level: Intermediate
Daniel Appelquist (Vodafone )
The Web and mobile ecosystems are converging, with the Web an evolving medium extending to embrace the mobile platform. New applications of existing web technology are bringing these platforms to life—allowing mobile user experience to live in the Web. Read more.
Thursday, 04/24/2008
Strategy and Business Models
Location: 2010 Level: Novice
Paul Edmondson (YieldBuild), Ren Chin (YieldBuild)
This session describes how advertising revenue can be maximized on difficult to monetize sites, like social networks, through subtle change to text ad format: color, size, placement, etc. Read more.
Thursday, 04/24/2008
Sponsored
Location: 2014 Level: Novice
Ori Amiga (Microsoft)
Today we live in a world of the web and a world of devices… an era in which the web is at the center of our experiences – experiences delivered not just through the browser on the PC but also through a wide diversity of increasingly powerful devices. Read more.
Thursday, 04/24/2008
Sponsored
Location: 2016 Level: Novice
Shankar Iyer (WebEx), Raghu Raghavan (Act-On Software, Inc.)
Learn about WebEx Connect, Cisco/WebEx's SaaS-platform for developing collaborative applications that are at the center of emerging distributed, global value chains. Learn from WebEx Connect developers how to build applications for WebEx Connect that showcase some of the unique features of the platform. Read more.
Thursday, 04/24/2008
Sponsored
Location: 2018 Level: Novice
Rene Bonvanie (Serena ), Christopher Keene (VMware)
Not many concepts/ technologies have received the kind of hype that Web 2.0 has been subjected to. Observers have even gone ahead and called Web 2.0 the SOA of the Internet. Not only does this hype show no signs of abating but today companies from Intel to Wells Fargo are figuring out how they can create an enterprise that collaborates, innovates freely and “breathes.” Read more.

11:40am

Thursday, 04/24/2008
Location: Expo Hall
Lunch (1h 50m)

1:30pm

Thursday, 04/24/2008
Fundamentals
Location: 2002 Level: Novice
Duane Nickull (Adobe Systems)
Enterprises are beginning to understand the immense importance of the evolution towards a semantic web. Those who have no clear strategies will be no better off than companies who ignored search engine optimization in the 1990s. This talk explores the rationale and reasons why such approaches might be desirable as well as delving into some of the research behind the topics. Read more.
Thursday, 04/24/2008
Design and User Experience
Location: 2003 Level: Intermediate
Leanne Waldal (OTIVO, INC), Megan Koroshetz, Victor Tom (Retired), Becky Haycox (UCSB), Susan Harris (Susan Diana Harris Interior Design), JP Singson (E-Loan, Inc)
What happens when average consumers use Web 2.0 sites to share and find and communicate? This will be a presentation of Web 2.0 user research and live consumer interviews demonstrating good, bad, and ugly. Read more.
Thursday, 04/24/2008
Development
Location: 2006 Level: Intermediate
Dan Catt (The Great Outdoors)
Follow along as Flickr takes something simple, geotagging, makes it nearly unfathomably complex by having an awful lot of it, sifts through it while trying not to make the databases cry (that's the trick), and presents it beautifully and elegantly. A behind-the-curtains peek at the fiery hoops we jump through. Read more.
Thursday, 04/24/2008
Marketing and Community
Location: 2009 Level: Novice
Jonah Peretti (Buzzfeed)
The Tipping Point is Toast. Robert Scoble, get out of my Feed. Tiger Woods, take your Buick, your Amex, your Wheaties & go home. Jonah Perretti tells us why and how word-of-mouth marketing trumps influence marketing every time. Read more.
Thursday, 04/24/2008
Focus on Mobile Web
Location: 2022 Level: Novice
Rekha Murthy (www.rmurthy.com), Kelly Goto (gotomedia, LLC), John SanGiovanni (Zumobi), Raj Singh, Brian Fling (Fling Media), Russell Beattie (Amazon)
You've built your social networking site, embraced RoR, and Ajax-ified your stale 1.0 web presence. So what's next? Your audience is no longer sitting still—they are on the move and you need to keep up. WIth content migrating from desktop to mobile devices, flat-screen televisions, and GPS systems—you need to embrace multiple distribution systems and migration to a new environment and approach. Read more.
Thursday, 04/24/2008
Strategy and Business Models
Location: 2010 Level: Intermediate
Dan Olsen (The Lean Product Playbook)
Want to be a Product Management Jedi? Web 2.0 product managers need to master new skills to achieve success. Products with a viral nature cause the product and the marketing of the product to be closely coupled. Come learn best practices in Web 2.0 Product Management. Read more.
Thursday, 04/24/2008
Sponsored
Location: 2014 Level: Novice
Kathy Mandelstein (IBM Software Group)
Communities, collaboration, awareness, simple and open access to data, multiclient support, massive scale, and continuous evolution... We expect these from the Web, why shouldn't we expect them from our software development tools? We should. Learn about the IBM Rational Jazz Platform, inspired by and built on the Web. Read more.
Thursday, 04/24/2008
Location: 2016
TBC
Thursday, 04/24/2008
Location: 2018
Session TBC
Thursday, 04/24/2008
Strategy and Business Models
Location: Ballroom - 3rd Level Level: Novice
Michael Jung (Panorama Capital), Maha Ibrahim (Canaan Partners), David Hornik (August Capital), Zach Coelius (Triggit), Susan Coelius-Keplinger (Triggit), Daniel Arkind (JobScore), Bryan House (Acquia), Eve Phillips (Chirp Interactive), Andy Stack (Oortle), David Li (TradeVibes)
A platform for notable companies and products to debut Read more.

2:20pm

Thursday, 04/24/2008
Location: 2nd Level Lobby
Session break (20m)

2:40pm

Thursday, 04/24/2008
Fundamentals
Location: 2002 Level: Novice
David Recordon (Facebook)
RSS, Atom, Jabber, OpenID, OAuth, Microformats, and other open community-built technologies took off in 2007 due to a desire to have portable data and social graphs. This talk looks at what caused this topic to become so important, how various open technologies can help to solve these problems, and who is doing it right. Read more.
Thursday, 04/24/2008
Development
Location: 2003 Level: Intermediate
Gregg Pollack (Open SourceCraft)
As web frameworks have evolved into best practices, methods of testing these frameworks are still evolving. We'll take a look at the new testing methodologies coming out of Behavior Driven Development by walking through Ruby on Rails application running RSpec, and we'll also take a look at BDD libraries for Java, .NET, PHP, and JavaScript. Read more.
Thursday, 04/24/2008
Design and User Experience
Location: 2006 Level: Intermediate
Kakul Srivastava (Flickr )
Kakul Srivastava, director of product management of the popular photo-sharing community Flickr, will discuss enhancing the user experience through tagging and geotagging. Read more.
Thursday, 04/24/2008
Marketing and Community
Location: 2009 Level: Intermediate
Ro Choy (RockYou)
Widgets are no longer just for show—embeddable applications now offer an additional strategy for marketing and monetizing online content on social networks and the Web. Read more.
Thursday, 04/24/2008
Strategy and Business Models
Location: 2022 Level: Intermediate
Lane Becker (Get Satisfaction), Thor Muller (Get Satisfaction)
This presentation explores how innovative businesses are becoming more transparent with their audience and suggests an overall framework that both online and offline companies can use to start having a real conversation with their customers. Read more.
Thursday, 04/24/2008
Focus on Mobile Web
Location: 2010 Level: Novice
Marc Davis (Yahoo! Inc.)
The mobile web is not just about accessing the Web from your phone—mobile phones that are location aware, temporally situated, and socially connected will transform our experience of the Web, the world, and ourselves. Read more.
Thursday, 04/24/2008
Sponsored
Location: 2014 Level: Novice
Danny Kolke (Etelos, Inc. )
We’ve all heard of Utility Computing, and are familiar with its limitations for developers. What developers need to get to revenue fast goes far beyond the current capabilities of utility computing. Opportunity Computing gives developers the tools, partnerships, API support and go-to-market capability that they need to be successful as a business. Read more.
Thursday, 04/24/2008
Sponsored
Location: 2016 Level: Novice
Web 2.0 brought a lot of new social networks to the Internet and to company environments. The foundation of a social network is to encourage and motivate people to make quality contributions to the content offered. This would not only make proper justification to it, but also add value to it. Read more.
Thursday, 04/24/2008
Sponsored
Location: 2018 Level: Novice
Lenn Pryor (Nokia)
Much has been written about Nokia transitioning from a handset company to become more of an Internet company. Lenn Pryor will put the ongoing transition into context, provide examples of the evolving range of Nokia solutions, and explain how people in the Web 2.0 sphere can benefit from this development. Read more.

3:30pm

Thursday, 04/24/2008
Location: 2nd Level Lobby
Session break (20m)

3:50pm

Thursday, 04/24/2008
Focus on Mobile Web
Location: 2002 Level: Novice
Eric Lin (HTC), Julie Ask (Jupiter Research), Russell Buckley (AdMob), Andrew Stein (PopCap Games)
As sales of ringtones and mobile applications decline, developers and content creators need to reconsider how to make money from mobile users. Looking to models used on the desktop Internet is increasingly attractive. Read more.
Thursday, 04/24/2008
Development
Location: 2003 Level: Intermediate
Toby Segaran (Google)
Huge sets of data are generated every day by people using online applications and many techniques for analyzing and interpreting these datasets exist, making it possible to use this data to draw new conclusions, build predictive models, and make web applications smarter. Read more.
Thursday, 04/24/2008
Design and User Experience
Location: 2006 Level: Intermediate
Bryan Mason (Typekit), Sarah B. Nelson (Hot Studio)
There's a lot to learn from how other industries manage creative professionals. Stage managers, editors, conductors, and others can teach us how to build environments that are creative and effective. Read more.
Thursday, 04/24/2008
Marketing and Community
Location: 2009 Level: Intermediate
Lauren Bigelow (WeeWorld Inc.)
Real-world companies have trouble gaining relevant insights into the elusive 13-17 year olds. Since avatar social networks do it all day long, they are living studies in identity and social formation. Read more.
Thursday, 04/24/2008
Strategy and Business Models
Location: 2022 Level: Novice
Clara Shih (salesforce.com)
Faceforce, which integrates Salesforce and Facebook, is the first social networking mash-up for the enterprise. This session will walk through the development of Faceforce and how social networking will fundamentally change how and what software businesses deploy. Read more.
Thursday, 04/24/2008
Fundamentals
Location: 2010 Level: Intermediate
Anant Jhingran (Apigee), Stephen O'Grady (Redmonk), Lauren Cooney (IBM)
Creativity is at the heart of Web 2.0, but there is much debate recently within enterprise organizations: can there be creativity with control in the enterprise? How? And what do you think? Read more.
Thursday, 04/24/2008
Sponsored
Location: 2014 Level: Novice
Duane Nickull (Adobe Systems), Claude Courbois (The Nasdaq Stock Market, Inc. ), Carnet Williams (Sprout), William White (Yahoo!), Robert Blatt (AOL)
Come see, hear and talk about what some of the most innovative companies are doing with Adobe’s RIA technologies. The session will consist of demonstrations and discussion on how these new technologies will drive the web forward. Duane Nickull, Adobe Senior Evangelist, will host the event with the following companies participating: Read more.
Thursday, 04/24/2008
Sponsored
Location: 2016 Level: Intermediate
Jason Vasquez (Walt Disney Internet Group)
This talk will showcase the Web 2.0 themes across several new products including the new Disney.com, Disney Fairies, and the new Family.com. Read more.
Thursday, 04/24/2008
Sponsored
Location: 2018 Level: Novice
Lyle Fong (Lithium Technologies)
You want your Web 2.0 site to be Facebook for the Enterprise, but what if no one comes? Hear how leading companies have used lessons learned from online gaming to create critical mass and establish thriving customer communities. Read more.
Thursday, 04/24/2008
Development, Focus on Web Operations
Location: Ballroom - 3rd Level Level: Novice
Kevin Gibbs (Google App Engine)
In this session, we'll discuss the issues developers face building web applications and how developers can leverage Google App Engine to build and scale web applications. Read more.

4:40pm

Thursday, 04/24/2008
Location: 1st Level Level: Novice
Quench your thirst with vendor-hosted libations and snacks while you check out all the cool stuff on the show floor. This event is open to all attendees. Read more.

6:00pm

Thursday, 04/24/2008
Location: Marriott Level: Novice
Not sure where to go to hook up with friends and colleagues after show hours? Good chance you’ll find people at the Marriott Hotel, just down the street from Moscone West. Read more.

6:30pm

Thursday, 04/24/2008
Location: Marriott View Lounge (39th Floor) Level: Novice
Web 2.0 Expo is excited to provide a forum to bring together the women of web 2.0 communities for discussion, debate and networking. Read more.

Friday, 04/25/2008

8:00am

Friday, 04/25/2008
Location: 2nd Level Lobby
Continental Breakfast (1h)

9:00am

Friday, 04/25/2008
Location: Ballroom - 3rd Level Level: Novice
Jennifer Pahlka (Code for America), Brady Forrest (O'Reilly Media, Inc.)
Welcome Read more.

9:05am

Friday, 04/25/2008
Location: Ballroom - 3rd Level Level: Novice
Jonathan Schwartz (Sun Microsystems), Tim O'Reilly (O'Reilly Media, Inc.)
More information coming soon Read more.

9:35am

Friday, 04/25/2008
Location: Ballroom - 3rd Level Level: Novice
Gordie Mazur (The Lavin Agency)
More information coming soon Read more.

10:00am

Friday, 04/25/2008
Location: Ballroom - 3rd Level Level: Novice
Rob Currie (Dash Navigation, Inc.)
Keynote Read more.

10:05am

Friday, 04/25/2008
Location: Ballroom - 3rd Level Level: Novice
Matt Cutts (Google)
Keynote Read more.

10:15am

Friday, 04/25/2008
Location: Ballroom - 3rd Level Level: Novice
Matt Mullenweg (WordPress / Automattic)

10:25am

Friday, 04/25/2008
Location: Ballroom - 3rd Level
TBC

10:30am

Friday, 04/25/2008
Location: 2nd Level Lobby
Session Break (30m)

11:00am

Friday, 04/25/2008
Fundamentals
Location: 2002 Level: Novice
David Verba (Adaptive Path)
It's difficult to talk about development these days without coming across references to Agile. We'll explore the broad landscape of Agile and Agile-inspired development going into detail about specific practices, and take a look at where these approaches came from, discuss why they're important, and how you can start taking advantage of lessons learned. Read more.
Friday, 04/25/2008
Design and User Experience
Location: 2003 Level: Intermediate
Ben Bederson (Zumobi), John SanGiovanni (Zumobi)
Explore a new era of mobile UI with industry pioneer Dr. Ben Bederson. Bederson will speak on how Human-Computer Interaction (HCI) research is reshaping how consumers interact with their mobile phones. Read more.
Friday, 04/25/2008
Development
Location: 2006 Level: Expert
Chris Palmer (iSEC Partners)
Developers will learn how to develop web applications that securely manage user sessions, even on the Internet, with cookies and a dash of cryptography. Read more.
Friday, 04/25/2008
Focus on Web Operations
Location: 2009 Level: Novice
Jesse Robbins (OnBeep, Inc.), Artur Bergman (Fastly)
An entertaining/informative/eye-opening review of the year's biggest failures, disasters, and painful lessons learned. Presented by Jesse Robbins and Artur Bergman of O'Reilly Radar. Read more.
Friday, 04/25/2008
Strategy and Business Models
Location: 2022 Level: Novice
Jeremy Liew (Lightspeed Venture Patners), Shervin Pishevar (Social Gaming Network), Siqi Chen (Serious Business), Mark Pincus (Zynga), Johan Christenson (Power Challenge)
Games are getting easier and cheaper to build as the drivers of Web 2.0 spill into the games industry. This presentation explores the key drivers of this disruption and identifies some promising paths to create large businesses out of the opportunity. Read more.
Friday, 04/25/2008
Marketing and Community
Location: 2010 Level: Intermediate
Rebecca Murtagh (Karner Blue Marketing LLC)
The success of a web site is not determined by cool design or technology, but its inherent ability to reach target audiences, resonate with users, and successfully convert visitors to loyal customers. Read more.
Friday, 04/25/2008
Sponsored
Location: 2014 Level: Novice
Alex Bard (AOL - Goowy Media), Tariq Krim (NetVibes), Hooman Radfar (Clearspring Technologies, Inc.), Gary Benitt (AOL - Goowy Media), Rooly Eliezerov (Gigya Inc.), Ganesh Sivaraman (Nokia, Inc.)
Widgets are portable bits of code that are used for consumption of content and expression of your identity across the Web, desktop, and increasingly mobile. Widgets include games, stock tickers, slideshows, utilities, music players, and more. If 2007 was the year of the widget, 2008 is the year of the widget growing up. Read more.
Friday, 04/25/2008
Sponsored
Location: 2016 Level: Novice
Rik Temmink (Tele Atlas), Clayton Morlock (Tele Atlas), Maureen Backe (Tele Atlas)
Tele Atlas is a leading global supplier of digital map data and dynamic content to Internet, Wireless, and Navigation markets. Hear how Tele Atlas, its partners, and the large end-user community are working together to produce the next generation of digital map content. Read more.
Friday, 04/25/2008
Location: 2018
TBC
Friday, 04/25/2008
BoF
Location: Alcove 2 Level: Novice
Web 2.0 is transforming the concept of a mashup from an interesting hack to a method for non-technical users to create production applications. We're not there yet, but we're making progress. Learn more about the state of “mashing up” and see how standardized integration is changing the rules of the game. Read more.

11:40am

Friday, 04/25/2008
Location: Expo Hall
Lunch (1h 50m)

1:30pm

Friday, 04/25/2008
Focus on Web Operations
Location: 2002 Level: Intermediate
Steve Souders (SpeedCurve)
Souders' book, High Performance Web Sites, describes the 14 best practices he developed while working as the Chief Performance Yahoo!. YSlow, the Firebug extension he created, codified those best practices. Now working at Google, Souders discusses the next set of best practices he's discovered, including the best ways to load JavaScript and where to place (and where not to place) inline scripts. Read more.
Friday, 04/25/2008
Development
Location: 2003 Level: Novice
Tim Mason (Wesabe)
More and more companies and individuals are harnessing the popularity and power of Firefox's extendability. This session will walk you through the steps of setting up a development environment, developing a simple "Hello World" add-on, and how to deploy it to the Firefox world at large. Read more.
Friday, 04/25/2008
Design and User Experience
Location: 2006 Level: Intermediate
Josh Damon Williams (Hot Studio, Inc. ), Peter Stahl (eBay)
What is the "feel" of your user interface? Is it consistent or jagged? See how an audit of interactions can reveal whether your site delivers a clean, simple, easy-to-operate experience to your users. Read more.
Friday, 04/25/2008
Marketing and Community
Location: 2009 Level: Expert
Robert Bergquist (Widemile), Sam Ee (MIVA Direct and ALOT)
This session will focus on the step-by-step strategies and tactics employed by MIVA Direct and Widemile, which improved SEM spending efficiency by over 100% in less than 6 weeks. Read more.
Friday, 04/25/2008
Strategy and Business Models
Location: 2022 Level: Novice
Liz Gannes (GigaOm / NewTeeVee), Loic Le Meur (LeWeb), Mark Goldenson (PlayCafe), John Ham (Ustream.TV)
When we give users the ability to create and distribute our own content, we don't just restrict ourselves to the one-way entertainment methods of yore. We participate, collaborate, communicate and mash up. This panel focus on interactivity and online video as they fold out over web communities, take advantage of live personal video, and incorporate favorite activities like games. Read more.
Friday, 04/25/2008
Fundamentals
Location: 2010 Level: Intermediate
Ankur Shah (Techlightenment)
As users enter and then look beyond the world of user-generated content and Web 2.0, they generate vast amounts of data. This discussion explores the possibilities, learnings, and likely future path of personal analytics: the analysis and management of personal data. Read more.
Friday, 04/25/2008
Sponsored
Location: 2014 Level: Novice
Neal Sample (Yahoo!)
In this session Neal Sample will talk about Yahoo!’s approach to developing open platforms that enable developers to create websites and applications that can deliver more relevant, compelling and engaging experiences for users. Read more.
Friday, 04/25/2008
Sponsored
Location: 2016 Level: Novice
Ori Amiga (Microsoft)
Today we live in a world of the web and a world of devices… an era in which the web is at the center of our experiences – experiences delivered not just through the browser on the PC but also through a wide diversity of increasingly powerful devices. Read more.
Friday, 04/25/2008
Location: 2018
TBC

2:20pm

Friday, 04/25/2008
Location: 2nd Level Lobby
Session break (20m)

2:40pm

Friday, 04/25/2008
Design and User Experience
Location: 2002 Level: Intermediate
Katrina Alcorn (Hot Studio), Maria Giudice (Hot Studio)
In this case study, we show how research inspired the design of a system that harnesses the best of Web 2.0 concepts to allow architects to collaborate on humanitarian projects around the world. Read more.
Friday, 04/25/2008
Development
Location: 2003 Level: Intermediate
Scott Fleckenstein (Stellar)
Do you want users to share their content from your web site? OAuth can help. OAuth is an emerging community standard that enables authentication between apps. After a brief introduction and explanation of why you should implement it, Fleckenstein will jump into the steps needed to implement OAuth into your application. Read more.
Friday, 04/25/2008
Fundamentals
Location: 2006 Level: Novice
Kennedy Brooks (Etelos, Inc. )
How do you protect your IP in an open source licensing environment? How do you balance the need for IP protection in an open source marketplace? Learn from some real-world case studies. Read more.
Friday, 04/25/2008
Marketing and Community
Location: 2009 Level: Novice
Kingsley Joseph (salesforce.com, inc.), Sam Mankiewicz (Kiva.org), Matt Warburton (Yahoo!, Inc.), Heather Champ (Flickr)
What makes Web 2.0 companies different? The people. Online communities can form around personal interests and businesses. Hear from leading community managers on how to develop and manage growth. Read more.
Friday, 04/25/2008
Strategy and Business Models
Location: 2022 Level: Intermediate
Paul Kedrosky (Venture Capitalist), Michiel de Boer (Zecco), Aaron Patzer (Mint.com), David Friedberg (The Climate Corporation), Chris Larsen (Prosper.com)
Social networking, user generated content, and collective intelligence are disrupting a traditionally conservative and closed industry. Leading Finance 2.0 start-ups, providing innovative services based on new, yet solid business models, creating unprecedented value to consumers regarding their spending, savings, and investments. Read more.
Friday, 04/25/2008
Focus on Web Operations
Location: 2010 Level: Intermediate
John Allspaw (Etsy)
This talk will take a look at new and different approaches to capacity planning, and how they do it at Flickr. Read more.
Friday, 04/25/2008
Sponsored
Location: 2014 Level: Novice
George T. LeBrun (O'Reilly Insight Group), Joshua-Michéle Ross (OReilly InPractice)
Companies wanting to be successful on the social web will be listening to their customers in ways they never imagined and every operating group within an enterprise will see its business rules significantly change as we move deeper into the networked economy. Hear real-world experiences highlighting the successes and failures of traditional businesses that are trying to getting right. Read more.
Friday, 04/25/2008
Location: 2016
TBC
Friday, 04/25/2008
Location: 2018
TBC

3:30pm

Friday, 04/25/2008
Location: 2nd Level Lobby
Session break (20m)

3:50pm

Friday, 04/25/2008
Design and User Experience
Location: 2002 Level: Novice
Kelly Goto (gotomedia, LLC)
The new web has become more than interaction; more than design. In this rapid-paced environment, companies and teams need to rethink their process and methodologies to keep up to the pace. Workflow veteran Kelly Goto combines both Agile and User Centered Design (UCD) methodologies to provide you with a new arsenal of best practices to align your design and development processes. Read more.
Friday, 04/25/2008
Development
Location: 2003 Level: Intermediate
Brian Dillard (Pathfinder Associates)
This session will examine the ways in which standards bodies, browser vendors and library/plug-in authors are shaping the future of our foundational web technologies - and how individual developers can participate in that process. Read more.
Friday, 04/25/2008
Fundamentals
Location: 2006 Level: Intermediate
Casual Privacy is a design pattern for sharing semi-private information that maps to how secrets are shared in real social networks, and that people will actually use. Casual Privacy plays nicely with work being done on OpenID and OAuth to offer easy sharing, ad-hoc group forming, and a reasonable expectation of privacy. Read more.
Friday, 04/25/2008
Marketing and Community
Location: 2009 Level: Intermediate
Susan Mernit (HACK THE HOOD), Elisa Camahort Page (BlogHer Inc), Tara Hunt (Buyosphere), Kaliya Hamlin (She's Geeky)
Learn how to tap the power of unconferences, barcamps, and more to drive viral marketing, create community, and generate business momentum—for almost no $$. Read more.
Friday, 04/25/2008
Strategy and Business Models
Location: 2022 Level: Expert
There is a new revolution in Latin America. The region is emerging as a bellwether player for internet trends. See how the Latinos are creating a new media environment and reshaping the society. Read more.
Friday, 04/25/2008
Focus on Web Operations
Location: 2010 Level: Intermediate
Adam Jacob (Chef)
Providing efficient, automated operations is critical to new startups. Utilizing a demonstration company running in EC2, we'll show you what all the components of an automated infrastructure are, how they work together to solve real problems, and why they provide an important competitive advantage. Read more.
Friday, 04/25/2008
Location: 2014
TBC
Friday, 04/25/2008
Location: 2016
TBC
Friday, 04/25/2008
Location: 2018
TBC