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Web 2.0: Fabulously Useful and Confusing

Design and User Experience
Location: 2003 Level: Intermediate
Presentation: external link

Waldal will present research findings with short video clips from OTIVO’s research demonstrating users praising/pummeling and otherwise successfully (or not) using a variety of similar Web 2.0 sites where consumers share content and advice.

She’ll bring a panel of 5-7 consumers to show how they use and (probably) are confused by using Web 2.0 sites. The consumers will fit a specific variety of demographics and will discuss how they use and are/aren’t confused by these Web 2.0 sites in quick 5-7 minute interviews. The consumers will be fairly new to using the sites in order to demonstrate how easy (or not) it is to use for a new user (who is the sweet target for a site to convert to a regular paying customer).

The Web 2.0 sites for the research are not yet determined. They’ll be consumer-focused sites and might be 5-10 photo sharing and printing sites (particularly since we’ve noticed a large number of sideways photos from cellphones on photo sharing sites even though these sites have a rotate-photo feature).

OTIVO, is a web qa and usability research company in San Francisco. They’ve been doing a lot of research on Web 2.0 sites for their clients and use Web 2.0 sites themselves and are routinely frustrated/perplexed/annoyed that the average consumer seems to still be ignored after all these years. They’ve been doing web qa and usability research since 1997. The average consumer is now, in 2007, more savvy, but is still confused by a lot of what they use on the Web.

Photo of Leanne Waldal

Leanne Waldal


I founded OTIVO in 1997. OTIVO is a business-to-business services company that provides quality assurance (QA) testing, accessibility audits, usability testing, and usability research for Web sites, Web-based applications, wireless devices, handheld gaming devices, and other gadgets. OTIVO develops test plans, tests Web sites or web-based applications or gadgets for user interface issues, accessibility issues, Web browser issues, functionality and other bugs and errors, and manages the testing and bugs from start to finish.

Megan Koroshetz

Victor Tom



Photo of Becky  Haycox

Becky Haycox


Becky is a designer writer actor crafter monologist and maker. She resides in Southern California.

Owing to a gift of gab, she is a popular podcast guest, having appeared on Nest of Vipers and Clone the Homeless, among others.

She writes a lot. She reads aloud a lot. And she makes stuff up all the time.

Susan Harris

Susan Diana Harris Interior Design

San Francisco Interior Designer.

JP Singson

E-Loan, Inc

My name is JP and I have been living here in the California for almost 6 years now. I was born and raised in Manila where I got my Bachelor’s Degree in Business Management & Entrepreneurship. In my pursuit of furthering my career, I decided to pack up my bags and move here to the United States.