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Sponsor & Exhibitor Opportunities

Vicki Sanders
415-947-6107
vsanders@techweb.com

Media Sponsor Opportunities

Liliana Arancibia
415-947-6179
larancibia@cmp.com

Press/Media Inquiries

confpr@oreilly.com

or

Natalia Wodecki
415-947-6762
NWodecki@cmp.com

Contact Us

View a complete list of Web 2.0 Expo contacts.

Maximizing Ad Revenue Through Format Optimization

Strategy and Business Models
Location: 2010 Level: Novice

This session explores format optimization and how an automated approach, using breakthrough technology called YieldBuild, can greatly improve text ad revenue generation.

The session will describe the kinds of sites that traditionally are difficult to monetize, i.e., social networking sites, and how that can change through the use of format optimization. Key learnings through actual use cases will be discussed relative to overcoming common problems such as ad blindness. Actual site cases will be discussed to illustrate key points. Tips and techniques for maximizing ad revenues through format optimization (changes in color, size, placement, layout) will be given.

Photo of Paul  Edmondson

Paul Edmondson

YieldBuild

Paul was part of the executive team at MongoMusic, which was acquired by Microsoft in 2000. Paul held group management positions at MSN Entertainment over product management, quality management, operations, and business management. Paul left Microsoft as the Group Product Manager of MSN Entertainment. Before MongoMusic and Microsoft, Paul was a developer at Hewlett Packard. Paul hails from San Luis Obispo, and graduated from California Polytechnic University.

Ren Chin

YieldBuild

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