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The Audience is the Medium: Video 2.0 & Online Communities

Strategy and Business Models
Location: 2022 Level: Novice

When we give users the ability to create and distribute our own content, we don’t just restrict ourselves to the one-way entertainment methods of yore. We participate, collaborate, communicate and mash up.

This panel focus on interactivity and online video as they fold out over web communities, take advantage of live personal video, and incorporate favorite activities like games.

Panelists PlayCafe, Seesmic and Ustream are using online video to create an “audience” that is so much more than the traditional sense of that word.

Photo of Liz Gannes

Liz Gannes

GigaOm / NewTeeVee

Liz Gannes is Editor of NewTeeVee, launched in December 2006 as a dedicated outlet for the online video industry coverage. She is also a staff writer at GigaOM.com.

Liz has built NewTeeVee to be the must-read chronicle of the web video revolution, developing a community of readers for events such as the NewTeeVee Pier Screenings and now NewTeeVee Live. She speaks often about video at conferences such as Web 2.0, the Web Video Summit, and Streaming Media West. Prior to GigaOM, she wrote for the Red Herring.

Photo of Loic Le Meur

Loic Le Meur


Loïc Le Meur is a serial entrepreneur based in San Francisco. Loïc co-founded the #1 European tech event LeWeb. Each year in Paris, LeWeb brings together in Paris 3,500 entrepreneurs, brands, geeks, investors and press from 76 countries. According to The Economist, “LeWeb is where revolutionaries gather to plot the future”. LeWeb launched in London in addition to Paris and acquired by Reed Exhibitions in 2012.

Previously, Loïc successfully started and sold four companies. Hootsuite acquired his social networking app Seesmic, he also founded one of the first blogging service in Europe, Ublog, acquired by Six Apart now Say Media, a web hosting company Rapidsite France acquired by France Telecom and a web agency B2L acquired by BBDO (Omnicom group).

Loïc is an active business angel and was an early investor in LinkedIn, Evernote and Lending Club, among many others.

Photo of Mark Goldenson

Mark Goldenson


Mark Goldenson, CEO, has eight years of experience in launching internet services. Mark was a product manager at PayPal where he managed high-volume user flows such as registration and PayPal’s in-house CRM for 1,300 service agents. Mark previously co-founded and was COO of Woosh, a startup that created back-end integrated storefronts for small businesses. Woosh was a finalist in the 1998 Stanford E-Challenge and raised $21 million in funding.
Mark also co-founded the Stanford Bazaar, a local online marketplace acquired by Stanford, and founded the Stanford Squash Team, home to national champion Lily Lorentzen and world champion coach Mark Talbott. Mark also founded a Stanford philosophy club and researched brain imaging of lucid dreams for four years in the Stanford Psychophysiology Laboratory. Mark has completed coursework for a B.A. in Human Biology and a minor in Symbolic Systems from Stanford.

Photo of John Ham

John Ham


John Ham is founder of Ustream.TV, a platform that enables anyone with a camera and an Internet connection to broadcast live interactive video to a global audience. Prior to founding Ustream, Mr. Ham served as the aide-de-camp to the 19TSC Commanding General in South Korea. Mr. Ham also completed five years of active duty in the United States Army, serving in various capacities around the world. Mr. Ham is a graduate of the United States Military Academy at West Point and holds dual degrees in engineering and business.