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Community Building: Good, Bad, and Ugly

Marketing and Community
Location: 2009 Level: Novice

Online communities are being created for almost every group of people imaginable (technical and non-technical). However, it’s not a simple case of build it and they will come. Passionate communities entail considerable forethought, attention to technology, and a dose of know-how to manage the unruly.

Hear more about:

1) Techniques for building strong and productive communities.

2) Ideas for resolving community issues and getting the community back on track.

3) What to do when a community or a few community members seem beyond hope (the dark side of the force).

Photo of Dawn Foster

Dawn Foster


Dawn is an Open Source Strategy Lead at Pivotal. She spent more than 20 years working in open source communities at companies like The Scale Factory, Puppet, Intel, and Jive Software. She has expertise in community building, open source software, metrics, and more. She is passionate about bringing people together in online communities along with analyzing the data associated with participation. Dawn has a PhD, an MBA and a BS in CS. She has spoken at dozens of industry events, including many Linux Foundation events, OSCON, SXSW, FOSDEM and more.

Photo of Jeremiah Owyang

Jeremiah Owyang

Forrester Research

Jeremiah Owyang is a well known web strategy and media expert and is sought out by both Fortune 1000 and startup companies. He is currently Senior Analyst at Forrester Research focused on Social Computing. In this role he covers social networks, and broke news about Facebook’s recent Social Ads product. He also writes a daily blog Web Strategy by Jeremiah and speaks at Technology, PR, and Marketing conferences about web and media strategy.

Before Forrester, Jeremiah’s was responsible for the corporate evangelism at PodTech.net, and previously was leading the strategy and development of corporate web programs at Hitachi Data Systems, Exodus Communications, Cable and Wireless, and World Savings (now Wachovia). Jeremiah Owyang holds a Bachelors in in Marketing from San Francisco State University.

Photo of Bob Duffy

Bob Duffy


Bob Duffy is a former VP of Technical Services for Onsite Broadband and Phatpipe having established their online ecommerce strategies in the dot com era. Bob joined Intel in 2005 managing the online small business strategies. In 2006 Bob established a community marketing strategy for Intel and launched Open Port, Intel’s first end user community in August of 2007. Bob is now the Social Media Operations Managers at Intel working to evangalize new strategies and guidelines for further adoption of social media at Intel

Kellie Parker

PC World & Macworld

As the Online Community Manager for PCWorld.com and Macworld.com, Kellie Parker is responsible for setting the community-building strategies, managing the relationships with community software vendors, and interacting with the community members on both sites. She also manages all member created content on both sites, including blogs and blog comments, product reviews, and wiki knowledge base. She is responsible for all interactive features of both sites, including polls and user contests. She manages the PC World “Letters to the Editor” inbox and edits the “PCW Forum” section of PC World magazine each month. In addition, she writes a community-focused column on PC World, writes an IDG-internal blog focused on community and social networking, and contributes to the Today @ PC World blog on social networking and user generated content news.

Prior to joining PC World & Macworld, Kellie was a Senior Producer & Online Community Manager with LiveWorld, Inc for 7 years. At LiveWorld, she built and managed some of the web’s largest branded communities, including HBO, A&E, History Channel, QVC and Discovery Channel.

Kellie holds an MBA in Marketing (with Graduate Honors) from Regis University.