• Etelos
  • IBM
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  • Adobe Systems, Inc.
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  • WebEx
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  • Disney
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  • EffectiveUI
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  • Intuit Quickbase
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  • Yahoo! Inc.
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  • Humanix Inc.
  • Intel
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  • Jive Software
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  • Profy
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  • Rearden
  • Rearden Commerce
  • Remy
  • Reply
  • spigit
  • StreamVerse, Inc.
  • StrikeIron
  • XBOSoft
  • Znak
  • O'Reilly Alpha Tech Ventures
  • Panorama Capital
  • ACM Queue
  • Berlin Partner
  • BlogHer
  • Business Marketing Association
  • Dr. Dobbs
  • Fast Company
  • GigaOM
  • Juniper Research
  • Mashable
  • MSDN Magazine
  • NewTeeVee
  • Revenue Magazine
  • TechNet
  • Technorati
  • Topix
  • Webware
  • Wired
  • WOW

Sponsor & Exhibitor Opportunities

Vicki Sanders

Media Sponsor Opportunities

Liliana Arancibia

Press/Media Inquiries



Natalia Wodecki

Contact Us

View a complete list of Web 2.0 Expo contacts.

Startup Metrics 101: Product & Marketing Workshop

Strategy and Business Models, Workshop
Location: 2010 Level: Novice
Presentation: external link

This workshop will explain how to use a simple 5-step model for startup metrics to make better product & marketing decisions. We’ll show you how the model works, how to apply it to your business, and we’ll do live “Startup Makeover” reviews for 5-10 companies.

This model focuses on measuring user activity at five basic levels of conversion:

  • Acquisition
  • Activation
  • Retention
  • Referral
  • Revenue

Examples & variations on the model will be explored for several types of startups, and we’ll cover the following topics: create a basic conversion dashboard, define your site’s keyword vocabulary, select & evaluate marketing channels, test & optimize landing pages, setup simple email strategies for user retention, choose which users to target for viral marketing, and design a business model that won’t require three rounds of venture capital funding.

You can view or download a copy of the workshop presentation slides here:

Along with the basic metrics model, we’ll provide an intro to Search Engine Optimization (SEO) for Startups from Vanessa Fox.

Photo of Dave McClure

Dave McClure

500 Hats

Dave McClure has been geeking out in Silicon Valley for almost twenty years as a software developer, entrepreneur, startup advisor, angel investor, blogger, & internet marketing nerd. He is an advisor or investor for Mint, Mashery, Simply Hired, TeachStreet, Oortle, KissMetrics, SlideShare, Eventvue, RichRelevance, HealthUnity, & Canopy Financial.

Dave is the conference chair for Graphing Social Patterns, and a co-chair for Web 2.0 Expo, and has been a guest lecturer at Stanford University for the nation’s first-ever course on building Facebook Apps. Dave is a board member for microfinance accelerator Unitus, advisor to microfinance lender Kiva.org, and a co-founder of the Silicon Valley Microfinance Network.

Previously, Dave launched and ran marketing for job search engine Simply Hired, and was Director of Marketing at PayPal, where he started and ran the PayPal Developer Network program. Prior to PayPal Dave was a database consultant and programmer for several companies including Microsoft and Intel. In 1994 he founded Aslan Computing, an internet and e-commerce firm later acquired by Servinet/Panurgy in 1998. Dave barely graduated from the Johns Hopkins University with a BS in Mathematical Sciences Engineering and a minor in frisbee, billiards, & foosball. For more info see Dave’s blog: Master of 500 Hats

Photo of Hiten Shah

Hiten Shah

CrazyEgg / KISSmetrics

Hiten Shah graduated from UC Berkeley in 2003. Since then he has been engulfed in the Internet marketing world. He first started off with offering SEO and SEM services by co-founding Advantage Consulting Services and helping to write ACS’s company blog, Pronet Advertising. Soon after he saw the need for better Internet marketing tools and started creating web applications including Crazy Egg, Siteblimp, and Serph. More recently along with his partners at ACS, he has been focusing on providing Social Media Marketing solutions for companies of all sizes.

Photo of Vanessa Fox

Vanessa Fox

Nine By Blue

Vanessa Fox, Entrepreneur-in-Residence at Ignition, is a noted technology blogger who has been cited in publications such as USA Today and the London Times. She’s been building websites since 1995 and has been involved with product strategy in a number of industries including telecom, retail, and wireless. A Google alumnus, she created Google’s Webmaster Central, designed to help site owners improve their web sites and gain more visitors from search. Vanessa writes for a variety of publications, particularly as Features Editor for SearchEngineLand.com, hosts a weekly show on webmasterradio.fm, and consults with clients on building online communities and on internet marketing. Read her observerations on the web 2.0 world at vanessafoxnude.com.