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The Changing Landscape of Affiliate Marketing: Bloggers, Social Media, & Online Merchants

Strategy and Business Models
Location: 2022 Level: Novice

Affiliate marketing is a proven way to monetize online content, and emerging publishers know it’s important to maximize relationships with merchants. Merchants also derive value from the growth of the blogosphere and social media.

Experts in affiliate marketing (representing the publisher, merchant, and affiliate network perspectives) will explore how these new publishing paradigms use existing affiliate models, and further enhance strategies for monetization of blog and social media content.

Photo of Marc Levin

Marc Levin


Marc Levin is a seasoned marketing professional with roots in the agency world and experience driving customer acquisition for brands such as: Disney, Sony, Yahoo! and ESPN. He has most recently shifted his focus to sales and marketing for CNN’s digital division for the Western United States region.

Photo of Stephanie Agresta

Stephanie Agresta

Weber Shandwick

Stephanie has more than 13 years of experience in the industry. She started her career with iVillage and has taken prominent sales, marketing and business development roles with Internet powerhouses including Barnes & Noble.com, Register.com, SpaFinder, Foxtons and Commerce360. She is an expert in online marketing and social media, an industry speaker for trade show and panel discussions, and has been quoted in major publications such as Crain’s Business News, Realtor Magazine, Revenue and ClickZ. She also runs Affiliate Karma, an agency of outsourced program managers.
Her blog is: www.internetgeekgirl.com.

Photo of Cam Balzer

Cam Balzer


Cam Balzer is an online marketing strategy expert with a proven track record of driving results and delivering innovation in the search engine marketing arena. Cam’s expertise is based on more than a decade of experience across all online marketing channels. Cam is currently vice president of emerging media for DoubleClick Performics, the performance marketing division of DoubleClick.

At DoubleClick Performics, Cam evaluates and researches the evolution of consumers’ interactions with the online channel and the opportunities created for marketers. He is responsible for identifying and cultivating new trends in online marketing, creating new approaches and metrics in search, affiliate and emerging performance marketing channels.

As an industry thought-leader, Cam is a frequent speaker on search and online marketing strategy at conferences including Search Engine Strategies (SES), Search Insider Summit (SIS), Search Marketing Expo (SMX), OMMA, eTail, eComXpo and the National Retail Federation. He maintains a blog on internet strategy and other “strategic citings” at www.web-cite.com


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Lisa Picarille

Revenue Magazine

Lisa Picarille is the Publisher and Editor-in-Chief of Revenue Magazine, The Performance Marketing Standard. She is responsible for developing all editorial content for the print magazine and the website (www.RevenueToday.com). In addition to setting the editorial tone for the publication, Lisa overseas production, sales and distribution of Revenue Magazine. She also co-hosts the popular Affiliate Thing podcast with Affiliate Summit co-founder Shawn Collins. She is also a regular member on the GeekCast podcast. Lisa is a veteran journalist who began her career more than 20 years ago as a professional sports writer in Boston and has also headed the news departments of major high tech news organizations including Wired.com, TechWeb.com, TechTV.com and CRN.com. Her work has also appeared in Rolling Stone, CRM Magazine, PCWeek, MacWeek, Computerworld and InfoWorld.

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Sam Harrelson

Sam Harrelson Consulting

Sam Harrelson is an online (primarily affiliate) marketing consultant. Sam is based out of the beautiful mountains of Western North Carolina. With a wide academic background including studies in Ancient Near Eastern Archaelogy, String Theory and Divinity School, Sam views the online marketing world through a wide lens and focuses on the industry’s ability to reach individuals, form communities and create social networks.

Jeremy Wright

b5media, Inc.