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Beyond Google, Wikipedia, & Amazon: A Practicum on How Traditional Businesses Can Lead, Compete & Win on the Social Web

Location: 2014 Level: Novice

Companies wanting to be successful on the social web will be listening to their customers in ways they never imagined and every operating group within an enterprise will see its business rules significantly change as we move deeper into the networked economy. The speakers draw on their real-world experiences to highlight the successes and failures of traditional businesses that are trying to getting right.

Photo of George T.  LeBrun

George T. LeBrun

O'Reilly Insight Group

In addition to a 20-year career in commercial film and television as a writer/producer/director, George LeBrun has founded two companies, Lightstorm Media and VOX4, that offer consulting and licensing services to the some of the most influential media companies in the world, including Disney/The Jim Henson Company, Universal Music Group, NASCAR drivers, and many more. He has also held CEO and top-level management positions at Performance Monitor LLC, Business Development for Digital Standard LLC, and IPNetwork.com in corporate strategy, marketing, market research, and the licensing of intellectual property for companies such as HP, IBM, Oracle, Miramax TV, and Turner Broadcasting.

Prior to joining O’Reilly Media, George was the founder and CEO of Rule 13, a consulting company that helps companies assess and re-align their business rules, strategies, and innovation methodologies for the “experience economy.” Much of the company’s work relates to emerging trends & technologies, Web 2.0 applications, social media, new advertising platforms and methodologies, as well as multi-platform digital content development and distribution. Rule 13’s clients include Accenture and Best Buy, among others.

George holds a law degree and sits on the Advisory Board for the University of Texas School of Business SA. He is a member of the Writers’ Guild and the International Academy of Arts & Sciences.

Photo of Joshua-Michéle Ross

Joshua-Michéle Ross

OReilly InPractice

With over 10 years consulting to businesses on digital strategy and execution, Josh comes with a deep background in online marketing and communications; utilizing emerging social media technologies (community, blogging, virtual worlds and WOM) to deliver highly successful, sustainable marketing strategies.

For the past four years Josh has been focused on applying Web 2.0 principles to deliver competitive advantage to Global 2000 clients (from business model development to customer engagement and communication strategies).

Mr. Ross has been a guest lecturer at Harvard University and has spoken at conferences related to technology and digital strategy around the world. Past clients include Washington Mutual, Accenture, Best Buy, Autodesk, and Polycom.

Joshua holds a degree with honors in Chinese Studies from the University of California, Santa Cruz