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The Best of Both Worlds: Combining Traditional Map Building with the Power of Community

Location: 2016 Level: Novice

Tele Atlas is a leading global supplier of digital map data and dynamic content to Internet, Wireless and Navigation markets. Over the last few years, Tele Atlas has made significant investments in technology aimed at making the labor-intensive process of field data collection more efficient, enabling it to expand its map coverage rapidly beyond North America and Western Europe into South America, Eastern Europe, Africa, the Middle East and Asia.

The next wave of change is already well under way. With literally hundreds of millions of users using its maps through products and services offered by customers including Google, Telenav, and TomTom, Tele Atlas is pioneering new ways to combine enhanced and user-generated content with its own comprehensive data collection and validation processes. This truly is a 1+1=5 opportunity: getting it right means fresher, more accurate, richer map data for a larger geographic area at a lower cost.

In this session, Rik Temmink and Clayton Morlock of Tele Atlas will illustrate this change through real-life examples of how Tele Atlas, its partners, and the large end-user community are working together to produce the next generation of digital map content. Also, the session will offer an overview of the development basics of a mapping web page and essential map functionalities (location-based services, geocoding, and routing), and illustrate how to enhance the user experience with 3D building footprints and targeted advertising.

Photo of Rik Temmink

Rik Temmink

Tele Atlas

Rik Temmink manages product management for Tele Atlas’ Content Products group and is responsible for the company’s global Content strategy. He joined Tele Atlas in 2005 from his role as Group Business Development Manager of Microsoft’s Mapping Business Unit. He joined Microsoft in 2000 following the acquisition of Visio Corporation where he held a variety of positions in Europe and the U.S. over a 6-year period.
Rik, a Dutch national, has a master’s degree in linguistics and marketing from the Free University of Amsterdam, the Netherlands. He is married with two children and lives in the UK.

Photo of Clayton Morlock

Clayton Morlock

Tele Atlas

Clayton Morlock has been writing and maintaining geospatial, scientific and engineering applications for over 25 years. He has been working with map and location based web pages for the last 7 of his eight years with Tele Atlas. He has won several industry awards for his mapping web applications including the first ESRI arcIMS Challenge. During the last two years his work has expanded into mobile applications both web based and imbedded. Clayton holds both a BS and MS in Engineering.

Maureen Backe

Tele Atlas

Over 20 years of experience in telecom, Internet, and wireless in proudct management, sales and marketing areas. At Tele Atlas responsible for developer programs working with wireless and Internet partners as well as LBS developers. Manage Tele Atlas LBS Innovator Series programs and contests.