• Etelos
  • IBM
  • Microsoft
  • Adobe Systems, Inc.
  • Cynergy
  • Nokia
  • Openmaru Studio
  • WebEx
  • AOL
  • Citrix Systems
  • Coghead
  • Confident Technologies
  • Disney
  • Disney
  • EffectiveUI
  • F5 Networks
  • HCL Technologies
  • Intuit Quickbase
  • Oracle
  • S60
  • Salesforce.com
  • Spinscape
  • Sun Microsystems
  • Symphoniq Corporation
  • TeleAtlas
  • Yahoo! Inc.
  • Amazon Web Services
  • Atlassian Software Systems
  • awareness
  • BroadSoft
  • Curl
  • Denodo
  • Dixero
  • Force10 Networks
  • Humanix Inc.
  • Intel
  • JackBe
  • Jaduka
  • Jive Software
  • Juniper Networks
  • Kapow Technologies
  • Keynote Systems
  • Leverage Software
  • LiquidApps
  • LithiumTechnologies
  • LongJump
  • Morfik
  • Mzinga
  • NeuStar
  • Octopz
  • ONEsite
  • OpSource
  • Panther Express
  • Profy
  • Real Time Content
  • Rearden
  • Rearden Commerce
  • Remy
  • Reply
  • spigit
  • StreamVerse, Inc.
  • StrikeIron
  • XBOSoft
  • Znak
  • O'Reilly Alpha Tech Ventures
  • Panorama Capital
  • ACM Queue
  • Berlin Partner
  • BlogHer
  • Business Marketing Association
  • Dr. Dobbs
  • Fast Company
  • GigaOM
  • Juniper Research
  • Mashable
  • MSDN Magazine
  • NewTeeVee
  • Revenue Magazine
  • TechNet
  • Technorati
  • Topix
  • Webware
  • Wired
  • WOW

Sponsor & Exhibitor Opportunities

Vicki Sanders

Media Sponsor Opportunities

Liliana Arancibia

Press/Media Inquiries



Natalia Wodecki

Contact Us

View a complete list of Web 2.0 Expo contacts.

Enabling Opportunity Computing in the Cloud

Location: 2014 Level: Novice

We’ve all heard of Utility Computing, and are familiar with its limitations for developers. What developers need to get to revenue fast goes far beyond the current capabilities of utility computing. What developers are seeking is the ability to recognize an opportunity for their business and respond to it faster than ever before. Opportunity Computing gives developers the tools, partnerships, API support and go-to-market capability that they need to be successful as a business.

Come hear Danny Kolke, Founder of Etelos, describe how Opportunity Computing is making it easier for developers to build LAMP stack applications that can maximize their revenue. This talk addresses issues that are shared by every developer of Web-based applications: How do I quickly build and distribute browser-based applications that are available online, offline and always integrated? How do I build and distribute my applications? What tools are there for me to bring to my existing Web apps for new capabilities and make more money on them? What are best practices for synchronizing separate applications and platforms – how can I easily get my app to talk to another app? What if I don’t want to re-code them? Why should or shouldn’t I roll myown billing, distribution, licensing and provisioning? What do I need to look for in platforms and marketplaces that will give my company the edge in making money?

We’ll explore this new standard of computing that enables developers to move beyond utility computing to take advantage of opportunity computing.

Photo of Danny Kolke

Danny Kolke

Etelos, Inc.

Danny Kolke is an industry leader in the areas of software as a service and Web-based applications. As Founder and CTO of Etelos, Inc., the makers of the Etelos Application Server and the Etelos Ecosystem, Danny regularly consults with the Fortune 500 on browser-based solutions as well as hundreds of developers building and distributing Web-based software solutions as a service.

Danny has also developed several popular applications, including Etelos CRM for Google Apps, Netvibes, Pageflakes, Windows Live and the iPhone, Etelos Projects for Google Apps and has helped guide the development of the Etelos Application Server, which is in its sixth version. Danny is also the co-inventor of the English Application Scripting Engine, also known as EASE.