• Etelos
  • IBM
  • Microsoft
  • Adobe Systems, Inc.
  • Cynergy
  • Nokia
  • Openmaru Studio
  • WebEx
  • AOL
  • Citrix Systems
  • Coghead
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  • Disney
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  • Intuit Quickbase
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  • Symphoniq Corporation
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  • Yahoo! Inc.
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  • Force10 Networks
  • Humanix Inc.
  • Intel
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  • Jaduka
  • Jive Software
  • Juniper Networks
  • Kapow Technologies
  • Keynote Systems
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  • LiquidApps
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  • LongJump
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  • Mzinga
  • NeuStar
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  • Real Time Content
  • Rearden
  • Rearden Commerce
  • Remy
  • Reply
  • spigit
  • StreamVerse, Inc.
  • StrikeIron
  • XBOSoft
  • Znak
  • O'Reilly Alpha Tech Ventures
  • Panorama Capital
  • ACM Queue
  • Berlin Partner
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  • Dr. Dobbs
  • Fast Company
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  • Mashable
  • MSDN Magazine
  • NewTeeVee
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  • TechNet
  • Technorati
  • Topix
  • Webware
  • Wired
  • WOW

Sponsor & Exhibitor Opportunities

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Media Sponsor Opportunities

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Press/Media Inquiries



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Contact Us

View a complete list of Web 2.0 Expo contacts.

Web 2.0 and the Breathing Enterprise

Location: 2018 Level: Novice

Not many concepts/ technologies have received the kind of hype that Web 2.0 has been subjected to. Observers have even gone ahead and called Web 2.0 the SOA of the Internet. Not only does this hype show no signs of abating but today companies from Intel to Wells Fargo are figuring out how they can create an enterprise that collaborates, innovates freely and “breathes.”

Given the imaginative name “Enterprise 2.0,” will these technologies change the way employees and teams collaborate and eventually the way companies innovate? Will Web 2.0 be a real-time innovation delivery tool—imparting the same benefits to people as SOA does to computing and business processes?

Rene Bonvanie


René Bonvanie brings nearly 25 years of executive management and marketing experience in the enterprise software industry to Serena. At Serena, Mr. Bonvanie’s responsibilities include developing business and marketing strategies to consolidate Serena’s position as the leader in application lifecycle management (ALM) and capitalize on future trends in application development, such as Service-Oriented Architecture (SOA), Web services, and Software-as-a-Service. He also leads Serena’s efforts to develop partner relationships and go-to-market activities for new products and services.
Before joining Serena, Mr. Bonvanie served as SVP and GM of AppExchange and Developer Relations at salesforce.com. Prior to that, Mr. Bonvanie served as senior vice president of global marketing at SAP, chief marketing officer at Business Objects, senior vice president of worldwide marketing at VERITAS Software Corporation, vice president of product marketing at Oracle Corporation, and senior sales and marketing positions at Ingres.
Mr. Bonvanie holds a bachelor’s degree in Economics from Vrije Universiteit in Amsterdam, Netherlands. He lives with his wife Marie and three sons in Foster City, CA.

Photo of Christopher Keene

Christopher Keene


Christopher Keene is Vice President for Cloud Computing Solutions at VMware. At VMware, he is responsible for delivering architectures and vertical solutions that drive enterprise adoption of cloud computing and big data.

Previously, he was CEO of WaveMaker Software, an open source cloud development platform backed by a 20,000-strong developer community. Before that, he was the founder and CEO of NASDAQ-listed Persistence Software, the company that patented real-time, distributed data management.

Chris created the first Electronic Medical Records application for the PC – Medaid – in 1981. He has also held management positions at McKinsey & Company and Hewlett Packard.

Chris is a passionate entrepreneur who has founded four companies and taught MBA programs as an Associate Professor of Entrepreneurship at INSEAD. He graduated with honors from Stanford’s Mathematical Sciences program and has an MBA from the Wharton School of Business.